HeadCase Humanufacturing, AWS Start-Up Tour 2007, Santa Monica

1. Using AWS
PACO NATHAN
AWS Start-Up Project, Santa Monica
2007-10-23

2. HeadCase Humanufacturing
• Technology start-up based in LA
• Founded 2006-06, A series funding
• 8 employees, plus contractors
• TrueVentures early-stage portfolio
http://trueventures.com

3. Early-Stage Strategy
• Enter market early, limited budget,
speculative approaches
• “Fail fast”: see what sticks among
customers
• Hopefully some aspect scales rapidly,
unexpectedly
• Avoid getting locked into SLAs

4. (T2 script, IMSDB.com)

5. (T2 poster)

6. (Facebook text)

7. Wall-to-Wall Dialog:
(Facebook screen)

8. (SecondLife text)

9. (SecondLife screen)

10. Whether people are involved in a
web community, a social network, an
online game, a virtual world... they
are still people - as projections of
persona - interacting online.
If we could model that interaction as
screenplays, we would be much
closer to generating characters for
virtual worlds.

11. (edit sources)
•

12. (tag cloud)

13. (hood graph)

14. System Architecture

15. SQS Message Queues

16. Open Source: DJOP
http://code.google.com/p/djop
Java-based job orchestration
SQS, S3, and optionally EC2
• Florian Leibert (AWS infrastructure, open source)
• Paco Nathan (system arch, apps, integration)
• Stephen Newman (network operations)

17. PACO NATHAN
paco@headcaselabs.com
http://headcaselabs.com