The document discusses Harley-Davidson, the iconic American motorcycle brand. It provides an overview of the company's history and culture, financial performance, products, markets, and strategies. Some key points include that Harley-Davidson has been in business for over 100 years and earned a loyal customer base; the company has three divisions and operates globally; and it faces opportunities such as expanding internationally but also threats such as rising costs and foreign competition.
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Harley Davidson
1. The Riders, Dhanraj Koli P-16 Rohit Mundhara P-21 Neha Pandey P-24 Pratik Purav P-29 Saurabh Shinde P-35 Renu Karia P-43 Dr. V. N. Bedekar Institute of Management Studies, Thane
2. You might be a biker if… You wave at bikers even when you’re in your car. You have put motorcycle parts in the dishwasher. You pull your bike into the motel room and use a bath towel to wipe it off. You take your kids for a ride on your bike before they can walk. You carry a picture of your bike in your wallet. You can’t remember your kids’ names or birthdays, but you can remember that Harley-Davidson made the Knucklehead, Panhead, Shovelhead, Evolution, and Twin Cam 88 & 96
9. Mission We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.
10. Vision HD, Inc. is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, governments and society). HD believes the key to success is to balance stakeholders’ interests through the empowerment of all employees to focus on value-added activities .
20. Harley-Davidson Financial Services In 2003, the Buell Motorcycle Company became a wholly-owned subsidiary of Harley-Davidson, the same year that Harley-Davidson celebrated its 100th birthday. In August 2008, Harley-Davidson purchased the Italian motorcycle manufacturer MV Agusta. Buell
