Here are the slides for a talk I delivered at SEOday 2017 in Kolding, Denmark.
With content marketing as fashionable as it is, and some industry experts claiming its longer necessary, technical SEO gets lost in the shuffle. But the technical choices and opportunities for websites have developed at a huge rate in recent years.
In this talk we’ll look at how SEOs should continue to embrace their inner geek, and not be scared of jumping into the technical side. We’ll see how there’s some really exciting stuff we should be doing, such as page speed, Schema, AMP, Javascript, and log file analysis. And how this helps, not hinders, us form making amazing content.
1. TECHNICAL SEO
T O B E E X C I T E D A B O U T I N 2 0 1 7
J a n u a r y 1 9 t h 2 0 1 7
2. @PAGESAUCE
CHARLIE
WILLIAMS
@ p a g e s a u c e
c h a r l i e . w i l l i a m s
@ s c r e a m i n g f r o g . c o . u k
b i t . l y / s e o d a y d k
- t ech- 20 17
4. @PAGESAUCE
MODERN
SEO
“ c a n b e
i m p l e m e n t e d
w i t h o u t a n y …
t e c h n i c a l
k n o w l e d g e o f
h o w w e b s i t e s
w o r k ”
5. @PAGESAUCE
TECH SEO
D O E S N ’ T D R I V E
A N Y B I G W I N S &
I N C R E A S E T R A F F I C
6. BING
“Ranking well requires so much more than
tweaking basic, on-page technical factors…
We’ve progressed far enough today… that
even poorly optimized sites can give
off signals strong enough to rank well”
@PAGESAUCE
blogs.bing.com/webmaster/2012/03/23/does-bing-like-seo-you-bet-your-ahrefs-we-do/
7. @PAGESAUCE
TECH + CONTENT
I S H O W W E B U I L D
A M A Z I N G O N L I N E
E X P E R I E N C E S T H A T
R A N K
8. IAN LURIE
“Technology, from infrastructure
to HTML code, have more impact on
rankings than any other single factor”
@PAGESAUCE
Technical SEO Best Practises - essentials.portent.com/portent-technical-seo-best-practices/
33. MIKE KING
“I’d say using HTML snapshots is still the
best practice, but definitely not the only way
for Google see these types of sites”
@PAGESAUCE
The technical SEO renaissance - moz.com/blog/the-technical-seo-renaissance
36. @PAGESAUCE
SEARCH
CONSOLE
U S E F E T C H T O O L
T O S E E H O W
G O O G L E B O T
R E N D E R S P A G E
Fetch & Render - support.google.com/webmasters/answer/6066468
37. @PAGESAUCE
SEO
SPIDER
T O R E N D E R
L A R G E A M O U N T
O F U R L S & S E E
R E N D E R E D H T M L
How to crawl JS websites - screamingfrog.co.uk/crawl-javascript-seo/
41. @PAGESAUCE
LIVE & DIE BY
YOUR RENDER
Y O U R S N A P S H O T
A T L O A D E V E N T I S
U S E D F O R T H E I N D E X
42. @PAGESAUCE
b r i g g s b y . c o m / d e a l i n g - w i t h -
j a v a s c r i p t - f o r - s e o /
b u i l t v i s i b l e . c o m / p r o g r e s s i v e -
w e b - a p p - s e o /
w e b m a s t e r s . g o o g l e b l o g . c o m /
2 0 1 6 / 1 1 / b u i l d i n g - i n d e x a b l e -
p r o g r e s s i v e - w e b - a p p s . h t m l
THERE’S HELP
@PAGESAUCE
59. @PAGESAUCE
INDEXING
H A S C H A N G E D ,
N O T R A N K I N G
searchenginejournal.com/mobile-first-index-actually-mean/178017/
thesempost.com/google-switching-mobile-first-index-desktop/
69. @PAGESAUCE
PAGE
SPEED
I S A N I N C R E A S I N G
U X F A C T O R
thinkwithgoogle.com/articles/mobile-page-speed-load-time.html
70. @PAGESAUCE
G E T T O K N O W T H E M
PAGESPEED INSIGHTS
developers.google.com/speed/docs/insights/about
portent.com/blog/design-dev/ultimate-site-speed-guide-why-site-speed-matters.htm
71. @PAGESAUCE
LEARN
MORE
U N D E R S T A N D H O W
T H I S W O R K S
udacity.com/course/website-performance-optimization--ud884
87. @PAGESAUCE
FURTHER READING
E X PA N D I N G Y O U R T E C H S E O H O R I Z O N S
b u i l t v i s i b l e . c o m / l o g - f i l e - a n a l y s i s /
m o z . c o m / b l o g / t h e - t e c h n i c a l - s e o - r e n a i s s a n c e
b r i g g s b y. c o m / d e a l i n g - w i t h - j a v a s c r i p t - f o r - s e o /
e s s e n t i a l s . p o r t e n t . c o m / p o r t e n t - t e c h n i c a l - s e o - b e s t - p r a c t i c e s /
p o r t e n t . c o m / b l o g / d e s i g n - d e v / u l t i m a t e - s i t e - s p e e d - g u i d e - w h a t - i m p a c t s - s i t e - s p e e d . h t m
d e v e l o p e r s . g o o g l e . c o m / s e a r c h / d o c s / g u i d e s / i n t r o - s t r u c t u r e d - d a t a
b u i l t v i s i b l e . c o m / t h e - a m p - a d v e n t u r e /
b u i l t v i s i b l e . c o m / o p t i m i s e - y o u r - p r o d u c t - p a g e s - f o r - m o b i l e /
88. @PAGESAUCE
THANK
YOU
@ P A G E S A U C E
c h a r l i e . w i l l i a m s
@ s c r e a m i n g f r o g . c o . u k
b i t . l y / s e o d a y d k
- t ech- 20 17