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TECHNICAL SEO
T O B E E X C I T E D A B O U T I N 2 0 1 7
J a n u a r y 1 9 t h 2 0 1 7
@PAGESAUCE
CHARLIE
WILLIAMS
@ p a g e s a u c e
c h a r l i e . w i l l i a m s
@ s c r e a m i n g f r o g . c o . u k
b i t . l y / s e o d a y d k
- t ech- 20 17
@PAGESAUCE
“FORGET THE
TECH STUFF…
JUST BUILD US
MORE LINKS”
@PAGESAUCE
@PAGESAUCE
MODERN
SEO
“ c a n b e
i m p l e m e n t e d
w i t h o u t a n y …
t e c h n i c a l
k n o w l e d g e o f
h o w w e b s i t e s
w o r k ”
@PAGESAUCE
TECH SEO
D O E S N ’ T D R I V E
A N Y B I G W I N S &
I N C R E A S E T R A F F I C
BING
“Ranking well requires so much more than
tweaking basic, on-page technical factors…
We’ve progressed far enough today… that
even poorly optimized sites can give
off signals strong enough to rank well”
@PAGESAUCE
blogs.bing.com/webmaster/2012/03/23/does-bing-like-seo-you-bet-your-ahrefs-we-do/
@PAGESAUCE
TECH + CONTENT
I S H O W W E B U I L D
A M A Z I N G O N L I N E
E X P E R I E N C E S T H A T
R A N K
IAN LURIE
“Technology, from infrastructure
to HTML code, have more impact on
rankings than any other single factor”
@PAGESAUCE
Technical SEO Best Practises - essentials.portent.com/portent-technical-seo-best-practices/
@PAGESAUCE
@PAGESAUCE
@PAGESAUCE
A METAPHOR
&
@PAGESAUCE
BASIC
BUILDING BLOCKS
A R E O U R
F O U N D A T I O N A L
B E S T P R A C T I C E S
@PAGESAUCE
@PAGESAUCE
@PAGESAUCE
@PAGESAUCE
@PAGESAUCE
@PAGESAUCE
@PAGESAUCE
@PAGESAUCE
@PAGESAUCE
@PAGESAUCE
@PAGESAUCE
@PAGESAUCE
@PAGESAUCE
@PAGESAUCE
TECH SEO
H A S A R A N G E
O F I N S T R U C T I O N S
F O R P R O C E S S E S
& I M P R O V E M E N T S
@PAGESAUCE
BE USEFUL
BE USABLE
BE FAST
T H E T E N E T S O F
M O D E R N S E O
@PAGESAUCE
JS
SITES
D o i n g t h e f o r m a l l y
i m p o s s i b l e
@PAGESAUCE
@PAGESAUCE
PROGRESSIVE
WEB APPS
L O A D Q U I C K L Y,
S E N D N O T I F I C A T I O N S
A N D A R E L I N K A B L E
@PAGESAUCE@PAGESAUCE
@PAGESAUCE@PAGESAUCE
@PAGESAUCE@PAGESAUCE
MIKE KING
“I’d say using HTML snapshots is still the
best practice, but definitely not the only way
for Google see these types of sites”
@PAGESAUCE
The technical SEO renaissance - moz.com/blog/the-technical-seo-renaissance
@PAGESAUCE
VIEW
SOURCE
D O E S N ’ T S H O W
O U R C O N T E N T
searchengineland.com/chromes-devtools-seo-10-ways-use-seo-audits-266433
@PAGESAUCE
VIEW
SOURCE
D O E S N ’ T S H O W
O U R C O N T E N T
@PAGESAUCE
SEARCH
CONSOLE
U S E F E T C H T O O L
T O S E E H O W
G O O G L E B O T
R E N D E R S P A G E
Fetch & Render - support.google.com/webmasters/answer/6066468
@PAGESAUCE
SEO
SPIDER
T O R E N D E R
L A R G E A M O U N T
O F U R L S & S E E
R E N D E R E D H T M L
How to crawl JS websites - screamingfrog.co.uk/crawl-javascript-seo/
@PAGESAUCE
THINGS GO WRONG
J A V A S C R I P T C R A W L I N G &
I N D E X I N G I S N O T P E R F E C T
@PAGESAUCE
1ST TIME
D E V E L O P M E N T
E R R O R
@PAGESAUCE
2ND TIME
G O O G L E
R E N D E R I S S U E
@PAGESAUCE
LIVE & DIE BY
YOUR RENDER
Y O U R S N A P S H O T
A T L O A D E V E N T I S
U S E D F O R T H E I N D E X
@PAGESAUCE
b r i g g s b y . c o m / d e a l i n g - w i t h -
j a v a s c r i p t - f o r - s e o /
b u i l t v i s i b l e . c o m / p r o g r e s s i v e -
w e b - a p p - s e o /
w e b m a s t e r s . g o o g l e b l o g . c o m /
2 0 1 6 / 1 1 / b u i l d i n g - i n d e x a b l e -
p r o g r e s s i v e - w e b - a p p s . h t m l
THERE’S HELP
@PAGESAUCE
SITE
STRUCTURE
M a k i n g t h e m o s t
o f o u r c o d e
@PAGESAUCE
@PAGESAUCE
FEATURED
SNIPPETS
A N D R I C H
S N I P P E T S T O
S T A N D O U T
@PAGESAUCE
FEATURED
SNIPPETS
A N D R I C H
S N I P P E T S T O
S T A N D O U T
searchengineland.com/seo-featured-snippets-leads-big-gains-236212
@PAGESAUCE
RICH
SNIPPETS
@PAGESAUCE
GETTING STARTED
developers.google.com/search/docs/guides/intro-structured-data
@PAGESAUCE
builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/
@PAGESAUCE
JSON-LD
I S N O W
G O O G L E ’ S
R E C O M M E N D A T I O N
@PAGESAUCE
INTERNAL
LINKING
A R E Y O U
M A K I N G T H E
M O S T O F I T ?
@PAGESAUCE
@PAGESAUCE
CRAWLING
T O F I N D T H E 

I N T E R N A L L I N K S 

T O A N Y U R L
@PAGESAUCE
SITE
STRUCTURE
S E E M O S T
I N F L U E N T I A L
U R L S & S I T E
D E P T H
@PAGESAUCE
CRAWLING
T O F I N D T H E 

I N T E R N A L L I N K S 

T O A N Y U R L
MOBILE
INDEX
A m o b i l e - f i r s t
w o r l d
@PAGESAUCE
@PAGESAUCE
MOBILE
1ST IN 2017
N O , R E A L L Y !
W E M E A N I T
T H I S T I M E
@PAGESAUCE
@PAGESAUCE
MOBILE
FORMATS
R E A C H I N G O U R
A U D I E N C E I N
W A Y S T H E Y L O V E
@PAGESAUCE
MOBILE
FORMATS
R E A C H I N G O U R
A U D I E N C E I N
W A Y S T H E Y L O V E
@PAGESAUCE
INDEXING
H A S C H A N G E D ,
N O T R A N K I N G
searchenginejournal.com/mobile-first-index-actually-mean/178017/
thesempost.com/google-switching-mobile-first-index-desktop/
@PAGESAUCE
MOBILE CONFIGURATION
@PAGESAUCE
FETCH &
RENDER
D O E S G O O G L E
S E E Y O U R S I T E
A S I T S H O U L D ?
@PAGESAUCE
DEEP
DIVE
C R A W L I N G T H E 

S I T E A S G O O G L E B O T 

S M A R T P H O N E
@PAGESAUCE
AUDITING
@PAGESAUCE
AUDITING
BEING
FAST
P a g e s p e e d , A M P
& I n s t a n t A r t i c l e s
@PAGESAUCE
LET’S TALK PAGE SPEED!
O K , T H A T ’ S N O T N E W
@PAGESAUCE
@PAGESAUCE
MOBILE
SPEED
I S A B O U T 

T O B E I M P O R T A N T
@PAGESAUCE
PAGE
SPEED
I S A N I N C R E A S I N G 

U X F A C T O R
@PAGESAUCE
PAGE
SPEED
I S A N I N C R E A S I N G 

U X F A C T O R
thinkwithgoogle.com/articles/mobile-page-speed-load-time.html
@PAGESAUCE
G E T T O K N O W T H E M
PAGESPEED INSIGHTS
developers.google.com/speed/docs/insights/about
portent.com/blog/design-dev/ultimate-site-speed-guide-why-site-speed-matters.htm
@PAGESAUCE
LEARN
MORE
U N D E R S T A N D H O W 

T H I S W O R K S
udacity.com/course/website-performance-optimization--ud884
@PAGESAUCE
AMP
@PAGESAUCE
FUTURE OF CONTENT IS MOBILE
A M P U S A G E I S P I C K I N G U P
@PAGESAUCE
ebaytechblog.com/2016/06/30/browse-ebay-with-style-and-speed/
EBAY
H A V E B U I L T
A M P V E R S I O N
O F T H E I R S I T E
@PAGESAUCE
ECOMMERCE
AMP
E X C I T I N G
E N O U G H
F O R Y O U ?
@PAGESAUCE
AMP IS
GROWING
O P E N S O U R C E
=
M O R E O P P O R T U N I T Y
@PAGESAUCE
GETTING
STARTED
@PAGESAUCE
@PAGESAUCE
INSTANT
ARTICLES
F A C E B O O K ’ S 

I N T O S P E E D
LOG
FILES
W h a t ’s r e a l l y
g o i n g o n ?
@PAGESAUCE
@PAGESAUCE
PROBLEM
T H I S I S
U S E L E S S
@PAGESAUCE
DEFINITIVE
DATA
O N W H A T
S E A R C H
E N G I N E S S E E
@PAGESAUCE
DEFINITIVE
DATA
O N W H A T
S E A R C H
E N G I N E S S E E
@PAGESAUCE
DEFINITIVE
DATA
O N W H A T
S E A R C H
E N G I N E S S E E
@PAGESAUCE
DEFINITIVE
DATA
O N W H A T
S E A R C H
E N G I N E S S E E
SKILL
SHARE
H e l p i n g c l i e n t s
t a k e c o n t r o l
@PAGESAUCE
@PAGESAUCE
TEACH
CLIENTS
G I V E S I T E
O W N E R S B A C K
C O N T R O L
@PAGESAUCE
FURTHER READING
E X PA N D I N G Y O U R T E C H S E O H O R I Z O N S
b u i l t v i s i b l e . c o m / l o g - f i l e - a n a l y s i s /
m o z . c o m / b l o g / t h e - t e c h n i c a l - s e o - r e n a i s s a n c e
b r i g g s b y. c o m / d e a l i n g - w i t h - j a v a s c r i p t - f o r - s e o /
e s s e n t i a l s . p o r t e n t . c o m / p o r t e n t - t e c h n i c a l - s e o - b e s t - p r a c t i c e s /
p o r t e n t . c o m / b l o g / d e s i g n - d e v / u l t i m a t e - s i t e - s p e e d - g u i d e - w h a t - i m p a c t s - s i t e - s p e e d . h t m
d e v e l o p e r s . g o o g l e . c o m / s e a r c h / d o c s / g u i d e s / i n t r o - s t r u c t u r e d - d a t a
b u i l t v i s i b l e . c o m / t h e - a m p - a d v e n t u r e /
b u i l t v i s i b l e . c o m / o p t i m i s e - y o u r - p r o d u c t - p a g e s - f o r - m o b i l e /
@PAGESAUCE
THANK
YOU
@ P A G E S A U C E
c h a r l i e . w i l l i a m s
@ s c r e a m i n g f r o g . c o . u k
b i t . l y / s e o d a y d k
- t ech- 20 17

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