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Social Media Campaigns for Festivals & Events

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Sarah Page
Sarah Page

The document discusses using social media for festivals and events. It provides examples of three festivals that successfully used social media like Facebook and Twitter to increase awareness, drive attendance, and engage attendees. The festivals saw increases in social media followers, traffic to their websites and blogs, and were able to promote contests and share photos from their events. Measurement of social media success included growth in these online metrics as well as increases in festival attendance.

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Social Media Campaigns for Festivals and Events Texas Association of Fairs & Events Annual Conference and Trade Show January 8, 2010
Social media isn’t the conversation. It’s where the conversation takes place.
Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Social Media for Tourism Pros
Basic Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Social Media for Tourism Pros
Rules of Engagement ,[object Object],[object Object],[object Object],[object Object],Source: Social Media for Tourism Pros
Festival Case Studies
Savannah Craft Brew Fest September 4-5, 2009 Savannah, GA
Savannah Craft Brew Fest ,[object Object],[object Object],Goals Source: Savannah Craft Brew Fest/Amy Brock
Savannah Craft Brew Fest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Mix Source: Savannah Craft Brew Fest/Amy Brock
Savannah Craft Brew Fest ,[object Object],[object Object],[object Object],[object Object],Why Social Media? Source: Savannah Craft Brew Fest/Amy Brock
Savannah Craft Brew Fest ,[object Object],[object Object],[object Object],Results Source: Savannah Craft Brew Fest/Amy Brock
Savannah Craft Brew Fest ,[object Object],Twitter Examples Source: Savannah Craft Brew Fest/Amy Brock
Savannah Craft Brew Fest ,[object Object],Twitter Examples Source: Savannah Craft Brew Fest/Amy Brock
Savannah Craft Brew Fest ,[object Object],Twitter Examples Source: Savannah Craft Brew Fest/Amy Brock
Savannah Craft Brew Fest ,[object Object],Twitter Examples Source: Savannah Craft Brew Fest/Amy Brock
Savannah Craft Brew Fest ,[object Object],Twitter Examples Source: Savannah Craft Brew Fest/Amy Brock
Savannah Craft Brew Fest ,[object Object],Twitter Examples Source: Savannah Craft Brew Fest/Amy Brock
Savannah Craft Brew Fest ,[object Object],Twitter Examples Source: Savannah Craft Brew Fest/Amy Brock
Savannah Craft Brew Fest ,[object Object],Twitter Examples Source: Savannah Craft Brew Fest/Amy Brock
Savannah Craft Brew Fest ,[object Object],Facebook Examples Source: Savannah Craft Brew Fest/Amy Brock
Savannah Craft Brew Fest Facebook Examples Source: Savannah Craft Brew Fest/Amy Brock After the event:
Smithville Music Festival November 7, 2009 Smithville, TX
Smithville Music Festival ,[object Object],[object Object],Goals Source: Smithville Music Festival/James Breeden
Smithville Music Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Mix Source: Smithville Music Festival/James Breeden
Smithville Music Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],Results Source: Smithville Music Festival/James Breeden
Smithville Music Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Plans for Next Year Source: Smithville Music Festival/James Breeden
Smithville Music Festival ,[object Object],Twitter Examples Source: Smithville Music Festival/James Breeden
Source: Smithville Music Festival/James Breeden
Smithville Music Festival Facebook Examples Before the event: Source: Smithville Music Festival/James Breeden
Smithville Music Festival Facebook Examples Source: Smithville Music Festival/James Breeden During the event:
Smithville Music Festival Facebook Examples Source: Smithville Music Festival/James Breeden After the event:
The Festival at St. Joseph Church July 18-19, 2009 St. Joseph, MO
[object Object],[object Object],Goals The Festival at St. Joseph Church Source: Festival at St. Joseph Church/David Serino
The Festival at St. Joseph Church ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Mix Source: Festival at St. Joseph Church/David Serino
The Festival at St. Joseph Church ,[object Object],[object Object],[object Object],[object Object],Results Source: Festival at St. Joseph Church/David Serino
The Festival at St. Joseph Church ,[object Object],[object Object],[object Object],Plans for Next Year Source: Festival at St. Joseph Church/David Serino
The Festival at St. Joseph Church Facebook Examples Source: Festival at St. Joseph Church/David Serino Entertainment Ice cream day tie-in Events listings
The Festival at St. Joseph Church Blog Examples Source: Festival at St. Joseph Church/David Serino
The Festival at St. Joseph Church Blog Examples Source: Festival at St. Joseph Church/David Serino
What to Measure (aka: Was social media successful?)
What To Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Festival Websites
Festival Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Sarah Page 1-800-776-5272, Ext. 3513 512-914-8873 (cell) [email_address] @ColoradoRiverTr

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Social Media Campaigns for Festivals & Events

Editor's Notes

  1. Social media is the venue for all the messages and information you want to share about your destination or business.
  2. Social media is a tool just like any other type of marketing or public relations outreach. It’s not meant to replace what you’re already doing to promote your event – merely to complement it. So it’s important to bring it in to your overall marketing & PR strategy.
  3. The Savannah Craft Brew Festival is a two-day event devoted to the craft beer lover. It features around 120 beers from all across the United States. The festival (in its 2 nd year) happened this past Labor Day weekend. It was the 1 st time social media was used, along with other marketing activities, to drive ticket sales.
  4. MySpace page was killed.
  5. Contests get followers to interact as well as generate interest in the festival.
  6. Quote from Amy Brock: “ Something that’s easy to do is to retweet/repost articles, stories, factoids that might be of interest to our followers/fans. It's also fun to tap into your following when making plans for the festival by asking for feedback about the event such as "What kind of food would you suggest we add to next year's festival menu" or "Which t-shirt design do you like better"...just little fun questions where visitor feedback is important and you can garner some great interaction.”
  7. The Smithville Music Festival was held in early November for the first time. The festival is a fund-raiser event for “Project Community” in Smithville, TX. The current project in need of funds is the effort to save an old school building for redevelopment into a facility the community can use and enjoy. The headliner for this festival was Jimmie Vaughn, brother of Stevie Ray Vaughn. Quite a coup for a small Texas town! This event went from conception of the idea to holding the event in just 6 weeks!
  8. The Festival at St. Joseph Church can be traced back to 138 years ago. It features musical acts, kids activities, a car show, food & drink, a flea market, and more.
  9. Blog for content that was search engine friendly & for posting information on specific acts and activities. Facebook to build a following they could communicate with on a consistent basis.
  10. Targeted Facebook ads within a 25 mile radius of St. Joseph.
  11. ** Insider tip: Post the event on as many local/regional online calendars as possible. It’s a great guerilla tactic.
  12. Events listings, tie-in with National Ice Cream Day, preview of entertainment line-up