marketing vlerickalumni : marketing-informal-catch-up-with-fmcg. "The world of FMCG has always been very responsive to cycles in consumer lifestyle. In the blink of an eye your brand loses its sex appeal and customers decide to switch to those competitors that did jump on the bandwagon. It’s time to catch up. It’s time to call in the experts on trends in FMCG and consumer behavior. We have invited Prof. Gino Van Ossel (Professor at Vlerick Leuven Gent Management School) as the expert in the field of evolving shopping behavior. Moreover, to fully understand what’s ahead of us we have asked Tom Palmaerts (Trendwatcher & Youthwatcher at Trendwolves) who has interviewed 25.000 youngsters across Europe to disclose us his insights on what we have to be expecting."

1. FMCG
Tom Palmaerts
Trendwatcher

2. generation by keywords

3. elements of youth culture
© trendwolves

4. LOOKS

8. D.I.Y

9. I alter the skirt I bought at the East End Thrift Store earlier this week
and take pictures before and afterwards for my blog.
(Kirsty, 25, U.K.)

10. instructables.com

13. CONNECTIVITY

15. GATHERING

19. HEROES

22. • eco iconic

23. TRAVEL

24. fixed gear bikes

26. REBELLION

27. dipping

29. SKILLS

31. youth

32. generation by keywords elements of youth culture

33. They are social

34. They are creative (Spore creations)

35. They are individuals

36. They are active

37. They have skills

38. They belong to communities

39. They are what they share

40. mail me tom@trendwolves.com
follow me on twitter @palmaerts
www.trendwolves.com