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2. With so many small business owners operating online, credibility is important.
Credibility helps separate you from your competition and it also helps your business appear
larger to your prospects and customers.
Credibility gives your customers confidence in you.
This confidence and trust results in purchases and profits.
So how do you create this instant credibility?
How do you demonstrate to your clients that you can be trusted?
Tip # 1: Create A Professional Procedures Policy
One of the best ways to establish trust and credibility with your prospects instantly is to make
sure you represent your company in a professional and credible manner.
The simplest way to accomplish this is to publish your policies and procedures on your
website.
Make sure the page is easy to find and that it covers all the information someone would want
to know.
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3. For example...
•What is your privacy policy?
•What is your return policy?
•Do you have a guarantee?
Transparency is a key credibility builder so consider also including an FAQ page on your site.
It may cover much of the same material that your policies and procedures page covers, but
that’s okay.
Tip # 2: Develop A Large Networking Presence
More than 1 billion people are on Facebook right now.
It’s important to have a presence on mainstream social networking sites.
It’s also important to integrate your activity and social networking presence on your website.
For example, include links to your social networking profile on your site.
Allow people to share and follow you. Social networking is a credibility builder because it’s a
personal way to connect with your company.
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4. Again, it goes back to transparency and availability. If you’re open and easy to connect with
online, it builds trust.
Additionally, if you’re connecting with other notable experts on social networking sites your
prospects will notice that. You’ll earn credibility by association.
Tip # 3: Provide Great Content
Finally, great content is essential to building credibility.
You want to make sure your content positions you as a knowledgeable expert in your
industry.
You can publish content on your website or blog. You can also publish content on your social
networking site.
Each article, blog post, or web page will ideally offer value to your reader.
When you offer value, you help build a foundation of trust with your readers.
They begin to learn from you and about you. This helps them feel like you’re a company they
can count on to continue to solve their problems.
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5. In addition to publishing great content, it’s also helpful to publish content frequently and on
other websites.
For example, if you are able to publish content on your site and contribute to other relevant
blogs as a guest blogger it helps establish your credibility.
If other business owners are turning to you for great content, then you must be an expert!
Building instant credibility isn’t difficult but it does take a plan.
Represent your business in a professional manner.
Make sure to be completely transparent and to publish content that offers value.
Success & Blessings!
Pam Lawhorne
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