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Studying Media Psychology at Fielding - MA & PhD Programs - Pamela Rutledge PhD

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Pamela Rutledge
Pamela Rutledge

Overview of Media Psychology as a framework with roots in Positive Psychology. Using media to make a difference by linking research with practice.

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STUDYING MEDIA PSYCHOLOGY AT FIELDING WHAT IS IT AND HOW IT WILL HELP YOU PRUTLEDGE@FIELDING.EDU Twitter: @pamelarutledge Linkedin.com/in/pamelarutledge www.pamelarutledge.com Dr. Pamela Rutledge
(USELESS) DEFINITION Media psychology applies psychological science to the use, development, distribution and research of mediated communication and technology
STUDYING MEDIA PSYCHOLOGY WON’T TURN YOU INTO A ROCK STAR BUT IT WILL CHANGE YOUR LIFE
IT GIVES YOU THE TOOLS TO MAKE A DIFFERENCE
TECHNOLOGY IS EVERWHERE IT’S POWERFUL AND IT’S NOT GOING AWAY
HOW WILL YOU WRITE YOUR STORY?
Faculty, Fielding since 2008 • PSY777 Positive Psychology & Media • PSY533 Foundations of Media Psychology • MSC566 Brand Psychology & Social Storytelling • MSC568 Audience Engagement • Lead Faculty Brand Psychology Certificate and Concentration • Lead Faculty Positive Psychology Concentration Areas of expertise: • Positive psychology applied to media • The psychology of storytelling/narrative impact • Decoding consumer behavior Other stuff: • Director, Media Psychology Research Center • Blogger Psychology Today • Consultant, Author, Speaker • MBA, Drucker School • Mom, wife, Eddie Izzard fan Best dog ever MY STORY
• . STUFF I DO
Goal for Today: One New Idea MEDIA PSYCHOLOGY: GETS TO THE WHY
HARNESSES THE ENERGY OF CHANGE
BEHAVIORS ARE CHANGING 77% USE MULTIPLE SCREENS 75% USE YOUTUBE 43% WATCH TV ONLINE
DIGITAL NATIVES TAKE OVER 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 2014 2020 2025 2030 2035 2040 2045 2050 Millennials Everyone Older
DIGITAL CULTURE: A NEW WORLDVIEW
24/7 CONNECTIVITY NO HIERARCHIES PEER-TO-PEER CONNECTONS CONTENT CURATED NO FEEDBACK INFORMATION FLOWS ONE WAY FROM ONE-TO-MANY TO MANY-TO-MANY
EXPECTATIONS SHIFT: WE LIVE IN A NEW NORMAL >> Privacy >> Sharing >> The use of images >> Voice >> Feedback >> Response time >> Authenticity >> Transparency >> New language & symbols
MOBILE ON- DEMAND INFORMATION 24/7CONNECTIVITY
7.2B DOWNLOADS WORLDWIDE IN Q1/16 62% for social connection: WhatsApp Messenger Facebook Piano Tiles 2 Instagram SnapChat Candy Crush Jelly Saga
WHAT DOES THIS MEAN FOR YOU? Opportunities are everywhere when you show what media psychology can do
START WITH YOUR BIAS: HOW DO YOU FEEL ABOUT TECHNOLOGY?
>> Less Empathy >> Depression >> FOMO >> Social isolation >> Addicted to social media >> Addicted to games >> Narcissists >> Low self-esteem >> Information overload RESEARCH OR BIAS?
SOCRATES: THE ORIGINAL TECHNOPHOBE ... this discovery of yours [writing] will create forgetfulness in the learners’ souls, because they will not use their memories...
LITTLE HAS CHANGED
BIOLOGICAL IMPERATIVE FOR SURIVIVAL ALWAYS SUSPICIOUS OF NEW STUFF THE TROUBLE LIES IN THE BRAIN MAKES DECISIONS BASED ON “INSTINCT”
LET’S TAKE A SELFIE
SHARED EXPERIENCE MULTI-SENSORY MEMORY TRIGGER AUTHENTIC AND PERSONAL SOCIAL DECAY OR
INFORMATION RICH MESSAGING • Empowerment • Social connection • Identity exploration • Authenticity • Normalizing • Social validation • Personal • Presence - mirror neurons • Mindfulness • Gratitude • Humor
Positive Psychology Linking Research with Practice
POSITIVE PSYCHOLOGY: NURTURING WHAT IS BEST Positive psychology is the scientific study of what goes right in life, from birth to death and at all stops in between
POSITIVE PSYCHOLOGY AS A LENS
WHAT’S LOST VS. WHAT’S GAINED Applying positive psychology to media
WHERE DOES REALITY FALL SHORT? • Asking what’s missing misses the upside • How can technology meet fundamental human goals? • Social connection • Mastery • Competence • Positive emotion • Meaning & purpose
AUTONOMY MASTERY RELATEDNESS SELF-EFFICACY ENGAGEMENT COMPETENCE OPTIMISMRESILIENCE PURPOSE AGENCY THE UPWARD SPIRAL OF POSITIVE EMOTIONS
EDU-ENTERTAINMENT FOR SOCIAL CHANGE
APPS FOR GRATITUDE
TECHNOLOGY FOR MOTIVATION AND SELF-EFFICACY
MY CURRENT PROJECTS: PSYCHOLOGY OF TRANSMEDIA
Tension Release Narrative Channel Boredom Anxiety NARRATIVE EXIT POINTS NARRATIVE CHANNEL
COMMUNICATION STRATEGY: PLATFORM/CONTENT ALIGNMENT
Dr. Pamela Rutledge PHD, MA AND CERTIFICATES IN MEDIA PSYCHOLOGY prutledge@fielding.edu THANK YOU

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