The 5 social medias (5 SMs)
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Update to previous presentation on the 4 SMs. The types now include media, customer, enterprise, personal, and emergent
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The 5 social medias (5 SMs)
- 1. Social Media – The 5 SMs Patti Anklam May 7, 2010
- 2. Definitions
- 3. Social Media Web-based digital technologies that shift focus from content to conversation, from publishing to interacting Technologies and practices embedded in a web of relationships “One consistently surprising aspect of social software is that it is impossible to predict in advance all of the social dynamics it will create.” – Clay Shirky
- 5. LotusLive, SharePoint, Jive, Mzinga, Google
- 7. Facebook, NINGAggregation *Enterprise/Emergent Social Software Platform (ESSP)
- 9. LotusLive, SharePoint, Jive, Mzinga, Google
- 11. Facebook, NINGEmergence *Enterprise/Emergent Social Software Platform (ESSP)
- 12. Distinctions: 4 5 “SMs”
- 13. Media SM Customer SM Enterprise SM Personal SM Emergent SM
- 14. Media SM
- 16. Customer SM
- 21. Comcastcares
- 23. Starbucks
- 24. Enterprise SM
- 25. The Trajectory The use of emergent social software platforms within companies, or between companies and their partners or customers (Andrew McAfee) An organization designed consciously around sociality and social tools, as a response to a changed world and the emergence of the social web (Stowe Boyd) Web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web
- 26. Business Drivers Source: The State of Enterprise 2.0 Adoption Q4 2009 The 2.0 Adoption Council
- 27. Consistent Growth in Use Source: Nora Ganim Barnes and Eric Mattson, Social Media in the 2009 Inc. 500: New Tools & New Trends(UMASS Dartmouth Center for Marketing Research)
- 28. Ways that social media supports personal social and intellectual capital Personal SM
- 30. Find connections
- 31. Make yourself findable
- 33. Easy to look up “friends in common”
- 34. Photos and videos engage
- 36. Social Learning
- 37. Articulate and make sense of ideas, even fragments Finding people and being found – forming trusting relationships Broadest possible reach and visibility Creating
- 38. Waving
- 39. Experiencing
- 40. The networked, community, purposeful use of social media to bind networks, causes, and events Emergent SM
- 42. Events
- 45. Common Practices and Issues
- 46. Community Management Measurement Privacy Managing the Flow
- 49. (Survey taken among E2.0 Adoption Council members, August 2009. Reported by Dion Hinchcliffe) “… essential capability” Skills http://blogs.zdnet.com/Hinchcliffe/?p=913
- 50. Measurement
- 53. Group usage
- 54. Training taken
- 55. Support requests
- 57. Surveys
- 58. Anecdotal
- 59. Interviews
- 60. User Group
- 61. Training
- 63. Usage/Adoption
- 64. Statistics
- 65. Performance of the application
- 67. Meeting goals
- 69. Measuring Enterprise SM Measure connectivity and social capital. Chief Learning Officer, July 2009
- 70. Privacy
- 71. Boundaries of Trust and Transparency Privacy Separating personal and professional Locations and whereabouts Secrecy Keeping personal data from discovery Maintaining confidentiality of corporate information
- 73. How fast is the flow?
- 75. Filters
- 77. Community Management Change Management Measurement Privacy Managing the Flow
- 78. “One consistently surprising aspect of social software is that it is impossible to predict in advance all of the social dynamics it will create.” – Clay Shirky Social Media and Transformation
Editor's Notes
- Abstract as advertised:The locus of knowledge has shifted over the past 15 years of “KM” – from being in “stuff” (artifacts, content management systems), to being in people (communities of practice, collaboration systems), to being in the network (constantly alive and moving around us, available directly and peripherally from our friends, colleagues, co-workers, and those we following on Twitter). How we maintain and grow our personal networks – our personal net work – is a critical part of “personal knowledge management.” Patti will put personal networks in context and then review practical techniques for maintaining personal networks.
- Before talking about personal networks and knowledge management, I need to share my personal perspectives and on both of these so you can understand my language.
- Before talking about personal networks and knowledge management, I need to share my personal perspectives and on both of these so you can understand my language.
- In one sense I’ve been interested in and creating networks throughout my career, but it wasn’t’ until I was introduced to science of network in the fall of 2000 that may things started to click with me. The fact that there is a tool that lets us map the relationships among people is not novel, but the research that is coming forward that tells us how the structure of a network can predict outcomes and behaviors, that is what is revolutionary. That is what is changing our thinking.
- In one sense I’ve been interested in and creating networks throughout my career, but it wasn’t’ until I was introduced to science of network in the fall of 2000 that may things started to click with me. The fact that there is a tool that lets us map the relationships among people is not novel, but the research that is coming forward that tells us how the structure of a network can predict outcomes and behaviors, that is what is revolutionary. That is what is changing our thinking.