Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Understanding Product/Market Fit

1,000 views

Published on

“Product/market fit means being in a good market with a product that can satisfy that market.” - Marc Andreessen

This presentation depicts how you can understand product-market fit, how to define what a "good market" is, and how you can measure market satisfaction.

Read more: http://www.pappgab.com

Published in: Internet
  • Login to see the comments

Understanding Product/Market Fit

  1. 1. Understanding Product/ Market Fit Gabor Pappi Qapggabcom
  2. 2. Co| umbo’s wife is like Product/ Market Fit.
  3. 3. Co| umbo’s wife is like Product/ Market Fit. ’‘ Everybody is talking about it, , i but no one has seen it.
  4. 4. “Product/ market fit means being in a good market with a product that can satisfy that market. ” - Marc Andreessen
  5. 5. “Product/ market fit means being in a good market with a product that can satisfy that market. ” - Marc Andreessen
  6. 6. good market Characteristics of a good market?
  7. 7. “Product/ market fit means being in a good market with a product that can satisfy that market. ” — l/ iarc Andreessen Characteristics of a good market?
  8. 8. “Product/ market fit means being in a good market with a product that can satisfy that market. ” - i/ larc Andreessen Characteristics of a good market?
  9. 9. satisfy that market
  10. 10. satisfy that market How to measure satisfaction?
  11. 11. “Product/ market fit means being in a good market with a product that can satisfy that market. ” — l/ iarc Andreessen How to measure satisfaction? OUALITATIVELY .
  12. 12. “Product/ market fit means being in a good market with a product that can satisfy that market. ” - Marc Andreessen How to measure satisfaction? OUALITATIVELY OUANTITATIVELY
  13. 13. How to measure satisfaction? UUALITATIVELY OUANTITATIVELY A
  14. 14. How to measure satisfaction? OUALITATIVELY OUANTITATIVELY if
  15. 15. How to measure satisfaction? oUALrrA'r1vr: LY! OUANTITATIVELY Sean Ellis Test
  16. 16. How to measure satisfaction? OUALITATIVELY Sean Ellis Test How would you feel if you could no longer use the product?
  17. 17. How to measure satisfaction? OUALITATIVELY Sean Ellis Test How would you feel if you could no longer use the product? 1) very disappointed 2) disappointed 3) somewhat disappointed 4) not disappointed at all
  18. 18. How to measure satisfaction? OUALITATIVELY’ OUANTITATIVELY Sean Ellis Test l-low would you feel if you could no longer use the product? 1) very disappointed 2) disappointed 3) somewhat disappointed 4) not disappointed at all
  19. 19. How to measure satisfaction? OUALITATIVELY A Sean Ellis Test How would you feel if you could no longer use the product? 1 very disappointed >>‘ 40%+ ) 2) disappointed ) ) 3 somewhat disappointed 4 not disappointed at all OUANTITATIVELY ‘
  20. 20. How to measure satisfaction? ' ‘ . gJ, 'l, l,_ ‘ , _uI-I, KI ; I Mr - , ' Engagement metrics (retention, stickiness)
  21. 21. How to measure satisfaction? ' ‘ . gJ, 'l, l__ ‘ . _l| ''| _‘‘l ; ' -'i: <|x 1‘ ' ‘| Engagement metrics (retention, stickiness) DAU: Daily Active Users — was active yesterday, also active today MAU: Monthly Active Users - was active once in the last 30 days
  22. 22. How to measure satisfaction? ' ‘ . gJ, 'l_l, _ ‘ . _l| ''| _‘‘| ; ' . 'i: <|x 1‘ ' ‘| Engagement metrics (retention, stickiness) D1 : Day #1 retention — users active on the day after signing up D7 or D30 retentions
  23. 23. Retention Curve 100' :1 ' Product A Product 8 75‘ ; % Active 50’: Product A Has Product/ Market Fit 25’; Product 8 Does NOT Have PIM Fit 0’; Time
  24. 24. ;"¢ K V. ‘ i , ‘ N “S Q g. 4. 1 W J, ;V"' —: ‘ Wyn“ , _ 4'” Q Q = §—‘ Q 13'» {@'@‘l, E m"'*'” ‘E r§i. §§§ p . .
  25. 25. 30.00% 25.00% 20.0095 15.00% 10.00% 5.00% ’ 0.00% 1 - x - ' ~ l 4 > 2 - 1 3910111213141516171819202122232425
  26. 26. 2303'? ‘ 20 C07» &00% 000% 6 7 Product/ Market Fit 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
  27. 27. “Product/ market fit means being in a good market with a product that can satisfy that market. ” — Marc Andreessen 5.m% Product/ Market Fit 12345678910111213141S16171819202122232425 01!)! ‘
  28. 28. Transition to Growth Product/ Market Fit
  29. 29. Gabor Papp Read more: pappgabcom

×