A description about event and sponsorship with exapmles

1. EVENTS AND SPONSORSHIP
PRESENTED BY-
GROUP-3
AASTHA MANGLIK 141203
BIBHUSITA DEKA 141213
HIMANSHU GHIYA 141223
PARAG CHAUBEY 141233
ROOPAL AGRAWAL 141243
SIDDHARTH THAKUR 141253
RAHUL AGGARWAL 131246

2. What is an Event
 A planned public or social gathering.
 May be a musical night, festival, sports
event etc.

3. Ideal Event
Audience closely matches target market
Event generates media attention
Event is unique with few sponsors
Event lends itself to ancillary activities
Event enhances brand image of sponsor

4. IPL
 IPL(Indian Premier League) one of the
biggest leagues for its viewership.
 Star players all across the world have been
part of it.
 IMG(International Management Group), a
international firm based in New York looks
after the event management of IPL.
 Superstars like Jennifer Lopez, Pitbull,
Enrique, Akon etc. have performed in the
IPL ceremonies.

5. Facts
Particulars Amount
Chief Administrator BCCI
Number of teams 8
Brand Value $4.13Billion
Advertisement Revenue $14 Million
Revenue from Team
Sponsorship
500 Crore INR
Viewership 184 Million
Telecast 10 countries+ Middle east+
Sub Saharan Africa
Revenue Per 10 Seconds
Ads.*
15 Lac INR

6. CLUB NAME OWNER NAME CAPTAIN
CHENNAI SUPER
KINGS
N SRINIVASAN
(INDIA CEMENTS)
M S DHONI
DELHI
DAREDEVILS
GRANDHI MALIKARJUN
RAO(GMR)
KEVIN
PETERSON
KINGS X1
PUNJAB
PREITY ZINTA(PZNZ MEDIA)
NESS WADIA(BOMBAY
DYEING)
MOHIT BURMAN(DABUR)
GEORGE BAILEY
KOLKATA KNIGHT
RIDERS
SHAHRUKH KHAN(RED
CHILLIES ENTERTAINMENT
GAUTAM
GAMBHIR
MUMBAI INDIANS MUKESH AMBANI(RELIANCE
GROUP
TEESTA RETAIL
ROHIT SHARMA
RAJASTHAN
ROYALS
LACHLAN
MURDOCH(EMERGING MEDIA)
SHILPA SHETTY,RAJ
KUNDRA(UK TRADECORP LTD)
SHANE WATSON
ROYAL
CHALLENGERS
Dr VIJAY MALLYA(UB GROUP) VIRAT KOHLI

7. Objective of IPL
 Identify with a particular target market
 Increase salience of a brand
 Create experiences and evoke feelings
 Express commitments on social issues
 Enhance Corporate image
 Entertain key clients
 Permit Merchandising

8. What is Sponsorship
 Sponsorship is cash or any kind of fee
which is paid to support an event and in
exchange getting public recognition for
that support.
 Different from advertising because in
sponsorship product attributes can not
be communicated.
 Done with expectation of commercial
return.

9. Types of Sponsors
Title Sponsor
Media Sponsor
Technical Sponsor
Location Sponsor
In-kind Sponsor

10. Major Sponsorship
Decisions
 Pepsi replaced DLF as the title sponsor of IPL
after placing a bid of Rs 396.8 crores for a 5-year
period (2012- 2017). DLF had acquired the rights
for initial 5 seasons for Rs 200 crores.
 Sony Entertainment Television got rights for
broadcasting IPL for a period of 10 years in India,
Bangladesh, Bhutan, Nepal for $ 1.4 billion.

11. Pepsi
 Fan can
 Ohh yes abhi

12. Kingfisher

13. Kingfisher

14. Star Plus
 Nayi Soch Award

15. Vodafone
 Superfan Contest

16. Karbonn
 Karbonn Kamaal Catch

17. Yes Bank
 Maximum 6’s

18. Social Cause
 UNEP(United Nations Environment
Programme) and IPL: The Diary of a
Partnership
 IPL was an opportunity to address
environmental footprint and promote
environmental messages across the world
 Franchise’s kept workshop’s for better
environmental installations.

19.  Mumbai Indian’s
Education for all initiative to promote education
amongst weaker section of society

20.  Royal Challenger’s Bangalore’s
Green initiative