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10

INSIGHTFUL

EMAIL STATS
There will be around

236.8M

US email-users by 2017.
- eMarketer
91%

of consumers report checking
their email at least once a day.
- ExactTarget
$44.25

For every
$1 spent,
is the average return on email
marketing investment. - Experian
43%

of all emails are now
being opened via a
mobile device.
- Return Path
Subject lines fewer than 10
characters long have an
open rate of

58%
- Adestra July 2012 Report
93%

of consumers get at least one
permission-based email daily.
7/ 10

people say they made use of
a coupon or discount from a
marketing email in the prior
week. - Blue Kangaroo Study
64%

of decision-makers
read their email via
mobile devices.
- TopRankBlog
The average
subscriber receives

416

commercial messages
each month. - Return Path
33%

of email recipients
open email
based on
subject line alone.

- Convince & Convert via salesforce.com
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64% of decision-makers read their 10 Insightful Email Stats

64%

of decision-makers
read their email via
mobile devices.
- TopRankBlog

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