1. Droidcon Paris
AMAZON DEVELOPER ECOSYSTEM
DAVE ISBITSKI
MOBILE APPS & GAMES DEVELOPER EVANGELIST, AMAZON
@TheDaveDev
isbitski@amazon.com

2. Welcome to the event
TODAY’S AGENDA
• Amazon Ecosystem of Apps and Devices
• Introducing Fire phone
• Dynamic Perspective
• Introducing Fire TV
• Setting up Your Developer Environment
• Submitting to the Amazon Appstore

3. 3
developer.amazon.com/firephone
developer.amazon.com/firetv

4. Part 1.1
1
Amazon Ecosystem of Apps
and Devices

5. Amazon’s Large and Active Audience
5
» By
making
your
app
available
on
the
Amazon
Appstore,
you’ll
have
the
opportunity
to
reach
Amazon
sites
Kindle
Fire
Fire
phone
» The
Appstore
is
integrated
across
the
Amazon
ecosystem
§ 240MM+
ac:ve
global
customer
accounts
1
§ 91MM
monthly
unique
visitors
(US)
2
§ 240,000+
apps
in
the
Amazon
Appstore
§ Only
place
for
Apps
for
Kindle
Fire,
Fire
TV,
Fire
phone,
and
Blackberry
10
Devices
§ Available
on
Android
tablets
and
phones
Kindle
Fire
customers
Fire
TV

6. Feedback About Our 2013 Tablets
“ ”
“ ”
“ ”
6
...the HDX 8.9 is light. Absurdly light. Dumb light. It
makes the already featherweight one-pound iPad Air
feel like it's made out of lead by comparison.
- Gizmodo
At the end of the day, the
Kindle Fire HDX offers the
best raw hardware
performance.
- CNN
Money
Not only is the device awesome but the Mayday
feature is absolutely FANTASTIC!!!!! The Kindle
team has hit it out of the park with this one as
did Santa!
- Kindle Customer

7. Amazon Fire TV brings your apps into the living room
• High-­‐Performance
Gaming
• Second
screen
integra:on
• Mul:-­‐Player
Support
Android
compa:ble
• Integrated
with
Amazon
Payment
Services
”
“
“
”
7
Porting to Fire TV from our existing
Android version was quick and the
support from Amazon was
excellent.
- J. Vuorinen, CEO at Frogmind
“We believe it will be one of the most game-changing
products on the market, and look forward to giving Amazon
viewers on-demand access to AOL On, HuffPost Live, and
our entire video library.”
- R. Harnevo, President of Video at AOL

8. Amazon Appstore is Available in a Country Near You
8
» Amazon
Appstore
is
preloaded
on
select
Android
smartphones
on
Verizon
Wireless
and
the
only
Appstore
on
Blackberry
10
devices
» Same
Appstore
across
Kindle
Fire,
Fire
TV
and
Fire
phone
» Available
in
nearly
200
countries
including
US,
Canada,
Europe,
Japan,
China,
and
Brazil

9. Amazon Mobile App SDK – iOS, Android, HTML5, Unity
9
GameCircle
Mobile Associates
A/B Testing
Amazon Maps
Amazon AppStream by
AWS Amazon Mobile
Ads
HTML5 Web
Apps
Mobile Device
Management
Login with
Amazon
Kindle
FreeTime
Unlimited
Amazon Device
Messaging
Amazon Coins
Amazon
Analytics
Appstore
Developer
Select
In-App Purchasing

10. Amazon
Mobile
Ads
API
• US and International. Currently serving ads in
US, UK, DE, FR, ES and IT
• Banner and Interstitial Formats across FireOS,
Android and iOS
• Great monetisation opportunity including
guaranteed $6 eCPM on Fire phjone
• High quality advertisements from Amazon, its
affiliates, and direct advertisers
• Easy integration through the Amazon Mobile
App SDK

11. In-­‐App
Purchasing
API
» Start
mone:zing
in
as
li]le
as
2
hours
» Sell
digital
content
(in-­‐game
currency,
expansion
packs,
upgrades)
and
subscrip:ons
from
within
mobile
apps
» Integrate
in
as
few
as
five
steps,
in
as
li]le
as
two
hours
» All
customers
have
a
payment
method
on
file,
and
Kindle
Fire
tablets
sold
by
Amazon
are
pre-­‐registered

12. Amazon
Mobile
Associates
API
• Offer
Physical
and
Digital
Items
for
Sale
• Earn
up
to
6%
Adver:sing
Fees
• Leverage
Amazon’s
Checkout
Experience
• Drive
further
engagement
by
tying
the
purchase
of
physical
products
to
digital
content
in
your
app
• Upon
purchase,
you’ll
get
a
receipt
to
fulfill
your
users’
digital
content
• Complementary
to
IAP
&
Mobile
Ads
• Wide
reach
-­‐
both
Amazon
Appstore
&
Google
Play

13. HTML5
Web
Apps
• The Amazon Mobile App Distribution program allows web
apps to be distributed on select Android devices and
Kindle Fire in nearly 200 countries around the globe.
• Both free and paid apps are supported as well as In-App
Purchasing (Amazon In-App Purchase API for JavaScript
or third party)
• The program will help get your existing mobile website
in front of millions of active Amazon customers who are
already downloading apps.
• It can help solve some of the common concerns of
existing websites today; how will people find it? How will
it perform on Mobile Devices? And how will it make
money?

14. WHY ADD GAMECIRCLE SUPPORT TO YOUR GAME
Once
you
integrate
GameCircle,
customers
can
seamlessly
play
games
and
interact
with
other
gamers
across
any
mobile
device.

15. WHISPERSYNC FOR GAMES
Whispersync for Games automatically
synchronizes game data and resolves any
conflict arising from offline and simultaneous
game use.

16. ADDING ACHIEVEMENTS TO YOUR GAME
You define achievements for your game in the
GameCircle panel of the Amazon Apps &
Games Developer Portal, enter metadata
associated with that achievement and upload
the images to display for that achievement.

17. THE IMPORTANCE OF LEADERBOARDS IN GAMES
Leaderboards can also extend the audience
of your game, as players encourage their
friends to play the game so they can be
ranked against people they know.

18. LEARN MORE ABOUT GAMECIRCLE
http://developer.amazon.com/apps

19. Amazon
Coins
• Amazon Coins is a virtual currency that
customers can use to purchase apps, games,
and in-app items
• No development necessary for Kindle Fire apps
• Coins can be used by customers in the US, UK,
and Germany
• Now available for gifting!
19

20. APP TESTING SERVICE
Simply drag and drop your Android APK and receive
feedback on your app's compatibility within 90 seconds.
You will also have access to additional Fire phone test
results that enable you to see how your app looks and
performs on Fire phone. The test results are presented in
6 hours and include carousel, peek and tilt actions.

21. APPSTORE DEVELOPER SELECT
Optimize your apps for Fire phone and get enhanced
merchandising and 500,000 Amazon Coins incentives
for your customers.

22. Welcome to the event
TODAY’S AGENDA
• Amazon Ecosystem of Apps and Devices
• Introducing Fire phone
• Dynamic Perspective
• Introducing Fire TV
• Setting up Your Developer Environment
• Submitting to the Amazon Appstore

23. Part 1.2
2
Introducing Fire Phone

25. WHAT IS FIRE PHONE?
Fire phone is the first phone
designed by Amazon and the
only smartphone with Dynamic
Perspective and Firefly.
Dynamic Perspective is an
entirely new technology that
responds to the way a customer
holds, views and moves the
phone.

26. DYNAMIC PERSPECTIVE
Experience interactions not
possible on other smartphones.
Tilt, auto-scroll, swivel, and peek to
navigate menus and access
shortcuts with one hand.
Dive into a new class of immersive
apps and games—peek to see
detailed views of clothing, shoes,
and more or take on a character's
viewpoint to see around corners
and obstacles in games.

27. FIREFLY
Quickly identify printed web and
email addresses, phone
numbers, QR and bar codes,
plus over 100 million items,
including movies, TV episodes,
songs, and products.
Simply press and hold the
dedicated Firefly button to
discover useful information and
take action in seconds.

28. One SDK to create plugins for
FIREFLY
Quickly identify printed web and email
addresses, phone numbers, QR and bar
codes, plus over 100 million items, including
movies, TV episodes, songs, and products.
Simply press and hold the dedicated Firefly
button to discover useful information and
take action in seconds.

29. Fire phone is
INCREDIBLY
POWERFUL
Fire phone uses a Qualcomm Snapdragon
800 Quad-core 2.2 GHz CPU with Adreno 330
GPU and 2GB of RAM to support high
performance game experiences.
A 4.7” HD screen at 315 ppi, 590 cd/m2
brightness (typical), 1000:1 contrast ratio
(typical)– giving bright and crisp experiences.
Dolby Digital Plus Sound

30. 13MP Camera System with
ADVANCED OPTICS
Fire phone includes a 13MP camera, 13MP
camera, and optical image stabilization
allowing more light onto the lens resulting in
beautiful photos.
1080p video with unlimited storage to the
Amazon Cloud.
Dedicated camera button

31. Help within 15 seconds or less
MAYDAY
Fire phone includes the same free, live, on device
tech support as our Kindle Fire HDX devices.
Simply hit the Mayday button in quick actions and
an Amazon expert will appear to help you via live
video. Our tech experts can co-pilot you through
any feature by drawing on your screen, walking
you through how to do something yourself, or
doing it for you—whatever works best.

32. Welcome to the event
TODAY’S AGENDA
• Amazon Ecosystem of Apps and Devices
• Introducing Fire phone
• Dynamic Perspective
• Introducing Fire TV
• Setting up Your Developer Environment
• Submitting to the Amazon Appstore

33. PART 1.3
3
Dynamic Perspective

34. Depth and Perspective with
DYNAMIC
PERSPECTIVE
The Dynamic Perspective SDK combines the
Home, Head Tracking, Motion, Foundation
Controls, and UI Framework APIs. Everything you
need to get your existing Android app optimized
for Fire phone.
Combine existing Android fragments with
enhanced controls.
One Handed Shortcuts

35. Control Fire with simple
ONE-HANDED
SHORTCUTS
Access menus, shortcuts, and useful information with tilt,
swivel, and peek.
Tilt for panels—use the left panel to navigate menus, and
the right panel to access useful information and
shortcuts, like attaching photos to a text message,
viewing song lyrics, and more.
Peek keeps your display uncluttered by revealing
additional details and quick actions only when needed.

36. Enhanced Navigation with
TILT
SidePanelLayout - Content Panel, Right Panel
and Left Panel
Quick Navigation, refinement controls, sort
controls
Actions here change the content panel
Discover new things or perform tasks
without leaving the current context

37. Display context with
PEEK
Peek keeps your display uncluttered by revealing
additional details and quick actions only when needed.
Display contextual information.
Show things that help the user in the moment.
Reveal secondary information that the user may be
looking for, but don’t ‘hide’ primary information on peek.
Reward close inspection.
Peek gestures work best in the primary panel.

38. Expose App Information with
ENHANCED CAROUSEL
Widgets enhance the experience when viewing
recently run apps in the carousel.
Notification counter display over the Widget.
List and Grid Views below the Widget allowing
both texts and images. Users can take action on
these views and open your app via an Android
Intent. For example, clicking on a city name or
image will open the maps app with the selected
city.

39. Dynamic Perspective controls with
UI FRAMEWORK
Rich set of APIs and Controls to help developers
incorporate peek, tilt and zoom capabilities within
their apps while adding a sense of realistic depth
and perspective. These controls work behind the
scenes with Fire’s advanced camera and sensors
to automatically adjust their appearance based on
how your application is being viewed.
UI controls retain the name of the original base
control, but with a "Z" prepended to the name. For
example, a Button control becomes a ZButton
control.

40. Create Immersive Games with
HEADTRACKING API
Gain access to the raw head tracking
data: x, y, z, and tilt of head.
Automatically implemented in UI
Controls.
Unity plug in available.

41. PART 1.4
4
Introducing Fire TV

42. WHAT IS AMAZON FIRE TV?
Amazon Fire TV gives you a familiar Android–
based platform (API 17) to extend your apps
and games to the big screen.

43. POWERFUL ANDROID-BASED GAMING
Choose between the Amazon Fire TV Remote or the
Amazon Fire Game Controller for a richer gaming
experience

44. The Amazon Fire TV is
INCREDIBLY
POWERFUL
Amazon Fire TV uses a Qualcomm Quad
Core Snapdragon Krait 300 processor with
Adreno 320 GPU and 2GB of RAM to support
high performance game experiences.

45. Designing for the10-foot
Experience

46. WHAT MAKES DESIGNING FOR TV SO DIFFERENT
You will have to design your user
interface differently for people sitting
10 feet away from the display.

47. THIS IS CALLED THE 10-FOOT USER INTERFACE
The goal of 10 foot user interface design is to make
the user's interaction as simple and efficient as
possible, with as few button presses as possible
while still having an intuitive layout, in terms of
accomplishing user goals—what is often called user-centered
design.
http://en.wikipedia.org/wiki/10-foot_user_interface
“

48. THE AMAZON FIRE TV’S UI IS
CLEAN, SIMPLE, AND EASY TO
NAVIGATE

49. Navigation

50. Navigation should be
REMOTE FRIENDLY
Remember that every Fire TV comes with
an Amazon Fire TV Remote so:
• Focus on the core navigation buttons
• Standard Android navigation for Menu,
Home and Back buttons.
• Reserve media buttons for playback only.

51. SCREENS, VIEWS, AND FLOWS
The following patterns are references
for optimizing the design of your own
apps with the system UI.

52. Icons
are
large
and
easy
to
see
from
across
the
room
EXAMPLE
1
Home Screen (Launcher)

53. Make
bu]on
selec:on
easy
to
see
as
you
move
around
the
UI
via
the
remote
EXAMPLE
2
Home Screen (Selection)

54. Use
ver:cal
lists
to
display
more
content
in
landscape
centric
TV
resolu:ons
EXAMPLE
3
1D List Views

55. Only
expose
details
when
user
selects
item
and
have
quick
ac:on
naviga:on
EXAMPLE
4
Detail View

56. WHEN DESIGNING MOBILE FRIENDLY UI
Chances are that your existing landscape
designs will work perfectly as is assuming it
supports:
• Button states for selected, disabled, etc.
• Easy navigation via the Amazon Fire TV Remote
• Clearly indicates how to move from screen to
screen

57. Working with HD Resolutions on
TV

58. BUILD FOR ONE RESOLUTION
Fire TV automatically handles downscaling your resolution to 720p
and 480p. Simply build for 1080p (xhdpi).

59. ORIENTATION
The orientation of Amazon Fire TV never changes, and requests
for the rotation or orientation on the device return these results:

60. SUPPORTING MULTIPLE RESOLUTIONS
Handling
different
resolu:ons
is
all
about
understanding
aspect
ra:os.
Design
for
16:9
and
4:3
along
with
UI
that
dynamically
adjusts
for
either
ra:o.

61. Setting up
RESOURCE
CONFIGURATIONS
If you design your app to run on platforms
other than Amazon Fire TV, such as tablets,
you can create different layouts and drawables
for each platform, and store them in
subdirectories of res/named for various
platform and device configurations.
For more info, check out the Android developer
resources at http://bit.ly/droid-screens

62. 5 - UNDERSTANDING HOW OVERSCAN WORKS

63. 6 - TV COLOR GAMUT
In your app, use less saturated colors. Cool colors (blue, purple, gray)
work better than warmer colors (red, orange).

64. Welcome to the event
TODAY’S AGENDA
• Amazon Ecosystem of Apps and Devices
• Introducing Fire phone
• Dynamic Perspective
• Introducing Fire TV
• Setting up Your Developer Environment
• Submitting to the Amazon Appstore

65. Part 1.5
5
Setting up the Dev
Environment

66. ANDROID 4.2.2 COMPATIBLE
Android developers can use
existing tools and frameworks to
develop for Fire phone.

67. ANDROID 4.2.2 COMPATIBLE
Most APKs tested just work on Fire
phone
Use the same familiar Android
developer environment (Android Studio
gradle support)
Fire phone uses DeviceDefault Themes
Target any and all Amazon Devices
(Kindle Fire, Fire TV, and Fire Phone)
using a single APK.
Test your APK in minutes

68. Developer Registration

69. Developer Registration
Demo

70. GETTING THE FIRE SDK
http://developer.amazon.com/firephone

71. 1. WHAT YOU NEED TO GET STARTED
Download the following:
• The Java Development Kit (JDK)
• Android SDK
• An Android IDE (Eclipse** or Android
Studio)
• The Fire phone SDK add-on

72. 2. AMAZON FIRE PHONE SDK
To download the add-on simply open the Android SDK Manager
from a command line or from within Eclipse and do the following:
• Add the following user-defined site, in the Manage Add-on
Sites dialog: https://s3.amazonaws.com/android-sdk-manager/
redist/addon.xml
• Expand Android 4.2.2 (API 17) and click SDK Platform and
Fire Phone SDK Add-on.

73. 2. AMAZON FIRE PHONE SDK
To build with Android Studio
• Need to update build.gradle file to use 0.12 plugin

74. Welcome to the event
TODAY’S AGENDA
• Amazon Ecosystem of Apps and Devices
• Introducing Fire phone
• Dynamic Perspective
• Introducing Fire TV
• Setting up Your Developer Environment
• Submitting to the Amazon Appstore

75. Part 1.8
6
Submitting to the Appstore

76. TEST YOUR APK ONLINE
http://developer.amazon.com/apps

77. App Submission
Demo

78. 78
developer.amazon.com/firephone
developer.amazon.com/firetv

79. 79
Droidcon Paris
AMAZON DEVELOPER WORKSHOP
DAVE ISBITSKI
MOBILE APPS & GAMES DEVELOPER EVANGELIST, AMAZON
@TheDaveDev
isbitski@amazon.com