SlideShare a Scribd company logo
1 of 44
Foto:   zappowbang@flickr




SEMANTIC WEB: MYCKET SNACK…
Pär Lannerö, Metamatrix
Eniro, 27 november 2008
AGENDA

VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR BÖRJAR HOCKEYN?
VEM?
SIR TIM


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?
VAD?
SIR TIM


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




          “The Semantic Web is a vision:
          the idea of having data on the web defined and linked in a
          way that it can be used by machines not just for display
          purposes, but for automation, integration and reuse of
          data across various applications. “
SIR TIM


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




          “The Semantic Web is a vision:
          the idea of having data on the web defined and linked in a
          way that it can be used by machines not just for display
          purposes, but for automation, integration and reuse of
          data across various applications. “
THE WORLDWIDE WEB


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




                                   Semantik:
                                           = Länk
THE SOCIAL WEB


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




                                Semantik:
                                        = Länk
                                        = Känner
THE SOCIAL WEB


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




                                Semantik:
                                        = Länk
                                        = Känner
THE SEMANTIC WEB
                           ”hockey”


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?

                                      ”sport”

                                        Semantik:
                                                = Länk
                                                = Känner

                                                = Pluggat på
                                                = Är
                                                = Författad av
                                                = Handlar om
A WEB OF DATA


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?
SIR TIM


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




          “The Semantic Web is a vision:
          the idea of having data on the web defined and linked in a
          way that it can be used by machines not just for display
          purposes, but for automation, integration and reuse of
          data across various applications. “
INTE BARA SKÄRMVISNING


VEM?
VAD?
VARFÖR?
VARFÖR INTE?                               Web

NULÄGE                                     browser
                           WWW
NÄR?             Web
                 server

                          Semantic Web   Various applications
VARFÖR?
”ARTIFICIAL INTELLIGENCE”


VEM?                   Datorn ska kunna
VAD?
VARFÖR?            hjälpa mig att boka en
VARFÖR INTE?
NULÄGE                     lämplig läkartid
NÄR?
               (rätt kompetens, nära hemmet, goda patientomdömen, lediga tider)



                                                Tim Berners-Lee, 2001




                   Jämför frisör-sökning i Eniro!
”ARTIFICIAL STUPIDITY”


VEM?                   Datorn
                           ska göra
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?
                    grovjobbet!
                                    Nova Spivack, 2008
DATORN SKA GÖRA GROVJOBBET!

                                                    10 webbsidor / minut?
VEM?
VAD?
VARFÖR?
VARFÖR INTE?                                              Web

NULÄGE                                                    browser
NÄR?             Web
                          1000 webbsidor / minut?
                 server

                                                        Various applications
DATORN SKA GÖRA GROVJOBBET!


VEM?
VAD?
VARFÖR?




                                     ElGiganten




                                                                  Onoff
                         Webhallen
VARFÖR INTE?




                                                  Siba


                                                         Expert
NULÄGE
NÄR?
VAD?




       NÄR?
       VEM?




       NULÄGE
       VARFÖR?
       VARFÖR INTE?




         Personliga relationer




Adressuppgifter




            Uppslagsverk


           Lagar


   Produktkataloger

                  Bokmärken




             Branschnyheter


                  Myndighetsinfo
                                   DATORN SKA GÖRA GROVJOBBET!
VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?
VAD?




            NÄR?
            VEM?




            NULÄGE
            VARFÖR?
            VARFÖR INTE?




                  Personliga relationer



     Adressuppgifter




                 Uppslagsverk


                Lagar


       Branschnyheter

                        Bokmärken




             Produktkataloger

                       Myndighetsinfo
                                          DATORN SKA GÖRA GROVJOBBET!




SI
Webben blir enda stor
                       en
VEM?
VAD?
VARFÖR?
                   sökbar
VARFÖR INTE?
NULÄGE
                               sorterbar
NÄR?
               programmerbar
                                       resonerbar



                         databas!
VARFÖR
INTE?
Webben blir endaastor m)
                       en         tm         ll rhe
                                           ra e
VEM?
VAD?
                   sökbar
                      siti vt
                                    e
                                     fö
                                      gr
                                        it et
                                             ,s
                                               äk

VARFÖR?
                               o sorterbar
                                    in
                                       t
                            t p ns,
VARFÖR INTE?
NULÄGE                       r
               programmerbar rre
NÄR?                       ba nku
                         n ko                         resonerbar
                       e is
                  In pga
                    (
                          databas!
                    te . pr
KOMPLICERAD TEKNIK!


VEM?
VAD?
                      ”   I’m   not dumb,
VARFÖR?
VARFÖR INTE?
NULÄGE
               but [Semantic Web tech]
NÄR?


                    makes me    feel that way ”
                                         Dave Winer
HÖNAN ELLER ÄGGET?


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?
MÅNGA PUSSELBITAR


VEM?
VAD?                              DATA
                                  DATA
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?
                                                INFRA-
                  STANDARDER             NLP
                                               STRUKTUR




               TIMING   EKONOMI     KUNSKAP    JURIDIK
NULÄGE
STATE OF THE ART 2008


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




                     (RDF Site Summary)
STATE OF THE ART 2008


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




               Paggr (ej officiellt öppnad)
               Som Netvibes / iGoogle
               men även egna widgets
               mha script som ställer frågor till bakomliggande källor
STATE OF THE ART 2008


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?
STATE OF THE ART 2008


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




               Visualiserar, tolkar bloggar mm.
STATE OF THE ART 2008


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




               Yahoo SearchMonkey

               Matchar text i webbsidor mot kunskapsbaser,
               skapar automatiskt relevanta länkar,
               Ex: företagsnamn kopplas till börskurs, artistnamn kopplas
               till fanclub, diskografi, kompisar som gillar artisten osv.
STATE OF THE ART 2008


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




               ClearForest Gnosis

               Matchar text i webbsidor mot kunskapsbaser,
               skapar automatiskt relevanta länkar,
               Ex: företagsnamn kopplas till börskurs, artistnamn kopplas
               till fanclub, diskografi, kompisar som gillar artisten osv.
STATE OF THE ART 2008


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




               Hur utforma ett sökgränssnitt när man inte vet
               vilka parametrar användaren är intresserad av?
VAD?




        NÄR?
        VEM?




        NULÄGE
        VARFÖR?
        VARFÖR INTE?




             Kalender



Adressbok



            Webbläsare



            Officepaket


 Bildprogram
                             STATE OF THE ART 2008




                 Databaser




       E-post

                Musik
NÄR
BÖRJAR
HOCKEYN?
WEB 3.0?


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




                          Illustration:   Nova Spivack, Radar
NÄR BÖRJAR HOCKEYN?


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




               entusiaster visionärer pragmatiker   konservativa skeptiker


               1990         1995           2000           2005         2010   2015
NÄR BÖRJAR HOCKEYN?


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




                                entusiaster visionärer pragmatiker   konservativa skeptiker


               1990   1995   2000         2005         2010          2015
NÄR BÖRJAR HOCKEYN?


VEM?
VAD?
VARFÖR?
VARFÖR INTE?
NULÄGE
NÄR?




                                entusiaster      visionärer pragmatiker   konservativa ske


               1990   1995   2000         2005       2010        2015        2020
SEMANTIC WEB:
                                                     FÖRSTA PERIODEN
                                                     BÖRJAR NU!




                                                     ÄR DU REDO?
                           Pär Lannerö, Metamatrix
Foto:   rubyswoon@flickr   Eniro, 27 november 2008
www.metamatrix.se

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

SEMANTIC WEB: MYCKET SNACK… NÄR BÖRJAR HOCKEYN? Presentation från 2008