Lumoid @ Hustle Con - Why Ohio Matters – This And Other Crazy Things I Learned While Building Lumoid

1. Why Ohio matters, and other things I
learned from Lumoid
Aarthi Ramamurthy

2. Who am I?
• Founder, Lumoid
• Products at Microsoft, Netflix
Aarthi Ramamurthy @aarthir
http://aarthir.com

3. What does Lumoid do?
Lumoid is a try before you buy service for gadgets
• Public launch Dec 2013, YC - summer ’13

4. 5 Things I’ve Learned
• Things that don’t scale
• Get the basics right
• Happy customers = free marketing
• Stand on the shoulders of giants
• What’s the deal with Ohio?
Disclaimer - not everything here is applicable to you

5. Doing things that don’t scale
• How did we get users without a marketing
budget?
!• Community colleges
• Photo walks
• Influencers
• Workshops
!

6. Getting the basics right
• Measure everything. Actually measure everything.
• cronjobs, scripts - automate what you can.
• Referral programs work great.
• Targeted advertising = $$
!

7. Happy Customers = Free Marketing

8. Stand on the shoulders of giants

9. So, Ohio?

10. Thank you!
• http://lumoid.com
• aarthi@lumoid.com