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Andrew Fogg
10,000 leads in 10 minutes
Friday 1 August 2014
presented by
let’s start with the basics
what’s a lead?
(we call them dog-leads in the UK)
“a person or entity that has the interest and
authority to purchase your product or service”
the info on a business card
is the perfect example of what is required
named individual,
associated company, contact details
leads represent the
first stage of the sales process
but where do leads come from?
where do leads come from?
you can buy databases of telephone numbers,
email addresses, mail addresses
@
you can attend trade shows
and collect business cards
or you can stalk people on social media
in
two things are important where leads are
concerned: quantity and quality
databases provide huge quantity
but famously bad quality
trade shows and social media give great quality
but cost time and money, which limits quantity
in
i would like to share a new approach
that delivers both quantity and quality
it is based on web data
which is what i do
and it is inspired by our users
i am basically telling you one of the best ways
that people have been using our product
shhh!
it is a simple recipe
first – where your people at?
find a website where your users can be found
build an API to that website using import.io
extract as much data about each lead as you can
pull the data down into a spreadsheet
this will give you thousands of leads
and will take you mere minutes
use the data to create conversational,
extremely-personalised message templates
Hi [first_name], I was browsing [website_name] and
I came across your profile. I noticed that you
mentioned [profile_keyword] and I thought you
would be interested to learn about what we do…
make it freaking personal
Hi [first_name], I was browsing [website_name] and
I came across your profile. I noticed that you
mentioned [profile_keyword] and I thought you
would be interested to learn about what we do…
start sending out messages
be creative about the channels that you use
@
automate the messaging but don’t go too quickly
you need to get the cadence right
so as to avoid being spammy
and because you are starting a conversation and
you need to be able to respond and engage
so how do we do this
(eat-your-own-dog-food-time)
with import.io you can turn any website into data
without writing any code
without writing any code
this makes web data available to everyone
it is also super-awesome for developers
who used to have to write
custom code to get web data
developers are an important
market segment for us
there are lots of developers on oDesk
13,000 of them list “scraping”
as one of the services they provide
they have the exact problem that we solve
we used import.io to create an API
to the list of sraping users
and pulled them all down to a spreadsheet
created a personalised message template that
included a link to import.io
Hi [first_name], I was browsing [website_name] and
I came across your profile. I noticed that you
mentioned [profile_keyword] and I thought you
would be interested to learn about what we do…
created link with: Google URL Builder (analytics)
and Google URL Shortener (non-spammy)
built another API to the oDesk messaging system
it logs in to oDesk
navigates to the individual user’s profile
and messages them with an invitation to apply for a
job (it is a real job that requires use of import.io)
if the user follows the link we can follow them
through to account creation in our analytics
10,000 quality leads
props to Matt Ellsworth who pioneered
a lot of these techniques at The Storefront
Matt has a Udemy course
that you can follow to learn more
Import.io @ Hustle Con - 10,000 Leads In 10 minutes

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Import.io @ Hustle Con - 10,000 Leads In 10 minutes