Priceonomics @ Hustle Con - How The Priceonomics’ Blog Grew From 0 To 2.1mm Visitors

2. What is Priceonomics
A content site that makes
money by selling data
instead of ads
Free content promotes $ information

4. Our History

5. Our Blog was our Savior
“This is content marketing,
and Priceonomics is very
good at it.”

6. This Talk: How To
• Make great content
• That gets you coverage
• That lets you help find markets for your
products
• And helps you make sales consistently
• Distribution distribution distribution!
Always remember: no one cares!

7. Information is currency
Helps a
reporter
Helps you
out
Doesn’t help you
out
Creates work
for the
reporter
Traditional
PR
Information
Marketing
PR crisis
Investigative
report

8. Data or anecdote
• Something you authentically know that no
one else does
– Anecdotes about your own experience
– Data that your company creates

9. 40 hours

10. Great Information Spreads

11. That Information Can Promote You

12. Our Rules
1. Bring information
2. Be right
3. Be interesting

13. Pick Themes
• Taps into a popular subculture
• Makes someone look smart by sharing it
• Is surprising
• X is bullshit
• The Economics of Y
• The Hero Cycle
• A story in one chart

14. Distribution of Content
It sucks when you strikeout, and you’ll
get discouraged

15. Cumulative Advantage
• Email journalists!
– “Hey thought you’d like this study”
• Eventually, your own fans share
• But that takes lots of time and you don’t
need to wait

16. Just make it great