DF16 Partner Replay Guide

Partner Online Guide
Dreamforce 2016

Save the Date: November 6 – 9, 2017
Follow this page for Dreamforce 2017 Updates
http://p.force.com/dreamforce
• Save the Date: November 6 – 9, 2017
• Sponsorship Information (TBD)
• Partner Call for Papers (TBD)
• Partner Innovation Awards (TBD)
• Best Practice Cheat Sheets
• Dreamforce for Partners Collaboration Group

Our Path Together (eBook)
Review the new Products, Highlights and Innovations from
Marc Benioff’s Keynote at Dreamforce 2016
https://goo.gl/YN9J4F

DF16 Conference Summary
Dreamforce '16 was incredible! In our first sold out year,
over 171,000 Customer Trailblazers, from 83 countries,
registered to attend our big family reunion in San
Francisco, over 15 million joined us online and for the first
time, we hosted 125 viewing parties globally!
We delivered 25+ keynotes, 3300 breakout and theater
sessions, and featured world-class speakers - Melinda
Gates, Robin Roberts, Tony Robbins, Marc Cuban, Chris
Sacca, will.i.am, Shahrzad Rafati, Billie Jean King, Rep.
John Lewis, Lilly Ledbetter, the Kelly Brothers, U2 & 20
monastics from Plum Village.
Not to mention our new combined Cloud Expo with 400+
partners, representing over $51M in revenue, the rocking
Salesforce Campground, along with the new Trailhead
Zone, Lightning Lookout, Einstein Discovery Center and
our Line of Business Lodges, all while raising $3M for
(RED) and the Global Fund to help create the first AIDS-
free generation in Africa.

Table of Contents
Keynotes
App Innovator (ISV) Sessions
Consulting Partner Sessions
AppExchange Customer Sessions
Developer Sessions
Sales Sessions
Marketing Sessions
Partner Lodge Sponsors
Partner Innovation Awards
Scrapbook
Pledge 1%

Keynotes
• Salesforce & Partners: Blazing Trails to Customer Transformation
• "Be a Customer Trailblazer" with Marc Benioff & Special Guests
• Introducing the Commerce Cloud Keynote, the newest Salesforce Cloud
• Salesforce Einstein: AI For Everyone
• Salesforce for Developers
• Salesforce for Growing Small and Medium Businesses
• Salesforce for IT: Builds Apps People Love
• Salesforce for Marketing: The Smartest CRM for 1-to-1 Customer Journeys
• Salesforce for Sales: Transform Sales From Lead to Cash
• Salesforce for Service: Differentiation Your Company with Smarter Service

App Innovator Sessions
Dreamforce 2016 – Partner Lodge

• 1% to Change the World
• 10 Mistakes Executives Make When Launching a Cloud Company
• Accelerate Your Channel Strategy
• Bootstrap, Angel or Venture: What’s The Right Strategy For Your Startup
• Build a Customer Success Team
• Build Your Career and Personal Brand with the Salesforce Ecosystem
• Dreamforce ’16: Partner Kickoff
• Driving a Subscription Business on Salesforce
• Engage with Salesforce User Groups
• Fast Forward: The Partner Advantage
• Fast Forward: Selling to the CEO
• How to Build Badass Cloud Companies – by Avoiding 10 Common Mistakes
• How to Manage Customer Renewals, Drive Adoption and Avoid Churn
• Increase Partner Relevance with Salesforce AEs and Reduce Channel Conflict
• ISV Partner Panel: How to Get to Scale on the AppExchange
• Learnings from Business Model Transformation: Shift from On-Premises to Cloud
• Partner Community: Your VIP All Access Pass to Success
• Partner Marketing: Build & Maintain an Awesome AppExchange Listing
App Innovator Program Sessions
Note: Some session replays may not be available due to technical or proprietary reasons.

• Partner Marketing: Essentials for Marketing to Salesforce Customers
• Partner Marketing: An Insider's Guide to Creating an Effective Product Demo
• Partner Marketing: How Great Consultants Collaborate with Salesforce
• Partner Marketing: Best Practices for Great Social & PR
• Partner Marketing: Customer & Advocate Marketing
• Run Your ISV Renewals like Salesforce
• Salesforce Partner Program Panel (Q&A)
• The Intersection of Funding, Sales, and Business Growth for ISVs
• The New Salesforce Architect Journey
• The New Salesforce Architect Journey (2)
• Top 10 Ways to Drive Customers from Implementation through Adoption
• Women Leadership in the Cloud
App Innovator Program Sessions (cont.)

• Become an ISV Data Provider with the Data AppExchange
• Beginners-Guide to Platform Cache for ISVs
• Best Practices for using Force.com Security Source and Cloud Scanners
• Building a Support Model Using Communities for your App
• Building ISV Apps with Force.com + Heroku
• Building Lightning Components for ISVs: Deep Dive
• Building Lightning Components for ISVs: Getting Started
• Building Wave Apps: Lessons Learned
• Build Your First AppExchange App
• Checkout the new AppExchange Checkout App
• Communities 101 for ISV's
• Community Cloud Lightning Bolt: An Exciting New Opportunity for Partners
• Design your Lightning Templates & Components to Drive Community Engagement
• Don’t Just Use App Cloud’s Platform Features; Build Your Own!
• Don’t Miss the Boat: Make Your App Lightning Ready
• Getting Started with Marketing Cloud for ISVs
• Getting to Product/Market Fit: Lean Product Strategies from High Growth ISVs
• Go-To-Market Tips for ISVs Using Communities
• Grow Your Business with Wave Apps
• Helping Innovators Innovate
App Innovator Technical Sessions

• How Partner Premier, Technical Evangelists and Partners Drive Customer Success
• How to Configure Environment Hub
• How to Fast Track Your App and Move with Lightning Speed
• ISV Design Sprint Boot Camp - Iterate Solutions with Rocket Speed & Real Results
• ISV Partner Panel: How to Get to Scale on the AppExchange
• ISV Roadmap: Distribution Tools and Technologies
• ISV Tech Talk: Building Specialized Support Content
• ISV Tech Talk: Data Access for Visualforce and Apex (CRUD/FLS/Sharing)
• ISV Tech Talk: Security Best Practices For Lightning Components
• ISV Tech Talk: The Future of App Branding & Navigation
• ISV Tech Talk: Transform your App's UX with SLDS and Tokens
• ISV Year In Review: Technologies That You Might Have Missed in 2016
• Jobscience-Oktana Finding the Needle in a Haystack
• Make Your App Shield Platform Encryption Compatible
• Meet the Next Generation of Packaging
• Meet the Salesforce DX (next-gen ALM) Team
• P-P-Push it real good: Best Practices for Delivering Push Upgrades
• Packaging Enhancements and Feature Enablement
• Performance Test Your Apps to Scale
• Propel-Oktana Creating a Compelling UI Experience with React and Lightning
App Innovator Technical Sessions (cont.)

• Publish Wave Apps for the AppExchange
• Publish Your Lightning Component to the Component Exchange
• Rolling in the Deep with Lightning Pages
• Salesforce Shield: A New Level of Trust for Partners
• Starting Over: Reimagine Your Application With Lightning
• The Art of the Possible on the Salesforce Platform
• Top ISV Architects Panel
• Weightwatchers-Oktana Building Mobile for Well-being
App Innovator Technical Sessions (cont.)

• 1% to Change the World
• Build Your Career and Personal Brand with the Salesforce Ecosystem
• Blazing the Salesforce Trail to Help Small Businesses
• Community Cloud Lightning Bolt: An Exciting New Opportunity for Partners
• Dreamforce ’16: Partner Kickoff
• Driving a Subscription Business on Salesforce
• Engage with Salesforce User Groups
• Fast Forward: The Culture of Stories – Connecting to the Why (1/8)
• Fast Forward: Sell Like Salesforce – Customer Centric Discovery (2/8)
• Fast Forward: Sell Like Salesforce – Selling the Value and Our Playbook (3/8)
• Fast Forward: The Partner Advantage (4/8)
• Fast Forward: Sell Like Salesforce – Nailing the Demo (5/8)
• Fast Forward: Project Management Essentials (6/8)
• Fast Forward: Best Practices Around SOWs, Methodology, and Scoping (7/8)
• Fast Forward: Selling to the CEO (8/8)
• How to Configure Environment Hub
• Learn About Salesforce Certifications and Get Cloud-Certified
• Learnings from Business Model Transformation: Shift from On-Premises to Cloud
• Partner Community: Your VIP All Access Pass to Success

Consulting Partner Sessions (cont.)
• Salesforce Partner Program Panel (Q&A)
• Salesforce Jumpstart: Get Started as a Consulting Partner (1/6)
• Salesforce Jumpstart: Manage Your Partner Value Score Like a Rockstar (2/6)
• Salesforce Jumpstart: Take Your Salesforce Business to the Next Level (3/6)
• Salesforce Jumpstart: Differentiate with Masters and Specializations (4/6)
• Salesforce Jumpstart: Grow Your Consulting Business with Sourced Leads (5/6)
• Salesforce Jumpstart: Working with Salesforce (6/6)
• The New Salesforce Architect Journey
• The New Salesforce Architect Journey (2)
• The Single Best Thing You Can Do to Improve Your Salesforce: Triage
• Women Leadership in the Cloud

AppExchange Customer Sessions
• Create an Inside Sales Powerhouse with AppExchange Apps
• “Exponential Growth or Bust!” AppExchange Apps with Proven Sales TOIS
• Accelerate Sales with Process Innovation and Connected Apps
• Deliver and Exceptional Customer Experience with AppExchange
• My Perfect Org: AppExchange Service Apps and Code Sample to Delight
Customers
• AppExchange for Marketing: Deliver True Marketing Innovation with Apps
• AppExchange for Higher Ed: Top Apps to Make You Even Smarter
• AppExchange for Nonprofits: Choosing and Integrating Apps for
Everything You Do
• AppExchange for Manufacturing (Pt.1): Back-Office Transformation with
Salesforce
• AppExchange for Manufacturing (Pt.2): Solutions to Run Your Back-Office
• AppExchange for Financial Services: Success in the Age of the Client
• AppExchange for Life Sciences: Roche, Abiomed & Topcon’s
123Compliance Story

AppExchange Customer Sessions (cont.)
• AppExchange for Retail: Reimagine the Entire Retail Experience
• AppExchange for Experts: Salesforce MVPs Share Their App Secrets
• Mega Demo Jam: Watch 7 Apps Compete for Your Vote
• AppExchange Apps to Boost Business Results
• AppExchange for Admins: Apps Every Admin Should Know
• 10 Free AppExchange Apps for a Big Pay Off
• AppExchange Apps that Increase User Adoption with Ease
• Create Your Own App Ecosystem with AppExchange Store Builder
• AppExchange for Everyone: Everything You Need to Know about
AppExchange & Apps
• Revealing Product Secrets of AppExchange
• Get Data-Driven Sales Growth with Wave Apps on the AppExchange

Developer Sessions
(Recommended)

Developer Sessions
• 3D Printing: The Future is Now
• 5 Ways Salesforce Integration will Change in 2017
• 6 Practical Tips to Improve Your Salesforce Testing
• A Bug’s Life: Apex Debugging Deep Dive
• A New Tool for Building Lightning Components
• Accelerate Your Salesforce Career and Earning Potential
• An Introduction to IoT and App Cloud
• Attract Millennials with a Give Back Culture
• Avoiding Common Security Mistakes
• Best API Features of 2016
• Become a Certified Salesforce Developer
• Beyond the Dashboard – Developing Custom Wave Apps
• Building Visually Stunning Communities
• Building Salesforce Connected Apps with Visual Studio
• Building Your Own Salesforce Integrated IoT Device
• Communication Driven Development

Developer Sessions (cont.)
• Data.com APIs in Action
• Deploy Wave Components
• Diving into the New Salesforce DX
• eCommerce: How Startups Reinvent Customer Loyalty
• External Objects for External Big Data Platforms
• Hacking the Robots
• HealthTech: Startup Innovation in Healthcare
• How To Build a Data-Driven Culture
• Introduction to Apex Code
• Making Salesforce Faster
• ReInventing The Salesforce Bulk API
• Salesforce Career Advice
• Test Strategy Made Simple
• Test the Pyramid
• Unlocking the Admin Code
• Visualizing Google Analytics Data in Wave
• Your Apex Code and the Salesforce Security Model

Sales Sessions
• Build a Customer Success Team
• Fast Forward: The Culture of Stories – Connecting to the Why (1/8)
• Fast Forward: Sell Like Salesforce – Customer Centric Discovery (2/8)
• Fast Forward: Sell Like Salesforce – Selling the Value and Our Playbook (3/8)
• Fast Forward: Sell Like Salesforce – Nailing the Demo (5/8)
• Fast Forward: Project Management Essentials (6/8)
• Fast Forward: Best Practices Around SOWs, Methodology, and Scoping (7/8)
• Fast Forward: Selling to the CEO (8/8)
• How to Build Badass Cloud Companies – by Avoiding 10 Common Mistakes
• How to Manage Customer Renewals, Drive Adoption and Avoid Churn
• Increase Partner Relevance with Salesforce AEs and Reduce Channel Conflict
• Run Your ISV Renewals like Salesforce
• The Intersection of Funding, Sales, and Business Growth for ISVs
• Top 10 Ways to Drive Customers from Implementation through Adoption
• Salesforce for Sales Keynote: Transform Sales from Lead to Cash
• #10 Ways to Help You Stay on Top of Sales – How Salesforce Uses Chatter
For Partners

Sales Sessions (cont.)
• 10 Strategies for Growing Customer Revenue: Retention, Renewals, and Upsells
• Accelerate Sales with Process Innovation and Connected Apps
• Creating a B2B Marketing and Sales Dream Team
• Empower Your Sales Team with B2B Marketing Automation for Sales
• Fastest Path to Pipeline: Best Practices and Trends in Inside Sales
• Gamify Your Sales Process in Salesforce
• Get Your Inside Sales Team Into Shape
• Open More Doors to Close More Sales
• Optimizing the Overlay Sales Model
• Sales Nerds Rise Up. Modern Selling Is More than Just Sales Tactics
• Selling Globally: Scale Internationally and Win Big
• Smarter and Faster: How Advanced Analytics Empowers Sales Leaders
• The Future of Selling: Accelerate Sales with Augmented Intelligence
• The Salesforce Sales Playbook
• Transforming Your Sales Team into a Modern Sales Engagement Machine
• Up Your Inside Sales Game with Key Plays from the Field Sales Playbook

Marketing Sessions
(Recommended)

Marketing Sessions
• Partner Marketing: An Insider's Guide to Creating an Effective Product Demo
• Salesforce for Marketing Keynote: The Smartest CRM for 1-to-1 Customer Journeys
• 2016 State of B2B Marketing
• 2016 State of B2C Marketing
• 3 Best Practices to Manage Marketing Technology
• B2B Marketing Automation in Action: Attract, Convert, and Retain Customers
• Best Practices to Flawlessly Execute Email Campaigns
• B2B Marketing Automation Guide for Global Businesses
• Create Brand Champions: Marketing Automation Through the Customer Journey
• Death to Boring B2B Marketing: How Applying Design Thinking Drives Success
For Partners

Marketing Sessions (cont.)
• Digital Marketing in the Age of Connected Patients
• Email Marketing: How Tiny Factors Make Huge Differences
• Explore Your Prospect Pipeline with Wave for B2B Marketing
• How Empathy Will Improve Your Marketing & Sales Pipeline
• How Pardot Drives Demand with Online Advertising
• How Salesforce Uses the Marketing Cloud to Scale Customer Engagement
• How Salesforce Uses Marketing Cloud to Power our Business
• How to Build & Run a Winning Marketing Strategy
• Intelligence for Marketers
• Leveraging Customer Reviews in Your Marketing Programs
• Marketing Made Easy with Automation
• Maximize Your Marketing Solutions: When to Use Pardot, Marketing Cloud, or Both
• Run Your Marketing From the Marketing Cloud Mobile App
• The Blueprint For High Performing B2B Marketing Campaigns
• The Path to Lifecycle Marketing Success
• Up Your 1:1 Marketing with Segmentation and Dynamic Content
• Using Relevant Marketing Data to Reveal Strategic Opportunities

Partner Lodge Sponsors

Many Thanks to our Partner Lodge Sponsors
Premier Sponsor
Featured Sponsors

Partner Innovation Awards

Congratulations to our Partner Innovation Award Winners
Consulting Partners
p.force.com/Innovation

Congratulations to our Partner Innovation Award Winners
App Innovation Partners
p.force.com/Innovation

Partner Innovation Award Sessions
• Partner Innovation Awards: Driving Customer Success (1/6)

Pledge 1%

Join the Movement: Pledge1Percent.org
Pledge 1%
Welcome to the Future of Giving Back
Pledge 1% is a movement of corporate philanthropists dedicated to making the
community a key stakeholder in every business.
Companies can pledge 1% of their equity and profit to charity, 1% of their
employees’ time to community service, and 1% of their product donated or
discounted for nonprofits.
1,000+ companies have taken the pledge!

"The business of business is improving the
state of the world."
- Marc Benioff,
Chairman & CEO, Salesforce

Partner Lodge
(Park Central
Hotel)

The Partner Lodge (Park Central Hotel)
2nd Floor 3rd Floor

Wednesday, October 5th
7:00 – 10:00 p.m.
View under the stars at the Cloud Palace*
Indoor U2 streaming experience
Upgraded experience for Benefit attendees
www.theconcertforkids.com to buy tickets
Afterparty with will.i.am and MC Hammer
The Dreamfest and UCSF Benefit
*Cow Palace, 2600 Geneva Avenue, Daly City

Don’t Miss the AppBash!
Thursday Night, Oct. 6 @ 9:00pm, CityView at Metreon

Dreamforce for Partners

qwe
What is the Partner Journey?
Why should we
Partner with
Salesforce?
How do I
innovate with
Salesforce
Technology?
How do I grow
my business?
How can I
connect with
Partners and
have fun!
4321
● Technology
Sessions
● Technology
Experts
● Product &
Partner Demos
● Partner Sessions
● Circles of Success
● Meetings with
Salesforce Execs
● Ignite
● Brain Dating
● Partner Meet Ups
● Giving Back (RED)
● Events:
- Innovation Awards
- AppBash
- Networking Reception
Recruitment
● Partner Keynote
● Partner Programs
● ISV Recruitment
Events
Product Distribution Ohana

Check-In At The Partner Lodge!
Location:
Park Central Hotel
50 3rd Street (just two blocks from Moscone North)
Who:
Partners and Salesforce Alliances employees
with full conference or booth staff pass
Partners will learn how they can:
• Innovate with the latest technology
• Collaborate with the Partner Community
• Lead the future of business transformation

Looking for a full-conference pass discount code?
Exclusively for Partners!
 Access the code on the Partner Community at
http://p.force.com/dfdiscount (login required)
 Already paid? Reach out to the Dreamforce team to inquire!
Dreamforce Contact Details
Toll-Free: 1-866-855-3818
International: +1-650-416-8832
Hours: Monday – Friday, 6am – 6pm (Pacific)

• Dreamforce: Fact vs. Fiction
• Insider tips to get the most out of Dreamforce
• Preview the Partner Lodge
• Session details, special events, activities, and more!
Don’t miss the Sept. 1 Partner Roadmap Webinar
Special Dreamforce Preview!
Catch the replay at
http://p.force.com/ROADMAP

Partner Lodge

Partner Lodge
Theater
Innovate with
Technology
Information
Desk & Pledge
1%
Partner
Sponsors
Grow Your Business
(Partner Programs)
Rock
Balancing
Networking
& Charging
Stations

1 What’s Brain Dating?
2 Why Brain Date?
3 How Does it Work?

What is Brain Dating?
Watch this video!
Use an online tool to facilitate one-on-one, in person connections with like-
minded people interested in sharing knowledge.
Dreamforce ‘16 Partner Brain Dating will help you curate your networking
and learning experiences at the Partner Lodge with other partners in our
connected partner ecosystem as well as Salesforce employees.

Why Brain Dates?
Curate your learning experience
Be intentional with networking
1
2

How it works
Onsite: An exclusive Brain Dating Lounge
The meeting point for all your Brain Dates in the exclusive Partner
Lodge and a comfortable space to have your Brain Date meetings.
In Person: Your Hosts
Your Hosts will check you in so you don’t miss any of your meetings
and introduce you to other great people there. Tell us your learning
objectives and we’ll help you achieve them!
Dreamforce ‘16 Partner Brain Dating: DFBrainDating.e-180.com
Online: The Brain Dating Platform
Your best friend at Dreamforce. Create your Offers and Requests for
knowledge and see the rich pool of knowledge available to you. Be
selective and book your Brain Dates in advance!

➔ Make sure your Offer title is catchy & descriptive.
If this were the only content you were to write about your Offer,
would the person reading it understand what you hope to teach?
➔ Tag any topics related to your Offer
So it is easily searchable.
➔ Go see the Hosts!
Have a question about Brain Dating? Not sure what your Brain Date
match looks like? The Hosts will be located at the Brain Dating
lounge! Head over there to request support in person, in real time.
Tips: Writing an Offer

Here’s how to write a great knowledge Request:
➔ Include a descriptive title
Be sure that it explains the scope—and the specifics—of what you’re
hoping to learn. (Tip: Begin your title with the word, “How.”)
Example #1 (less good): “Business Mentorship”
Example #2 (better!): “How to give effective business mentoring”
➔ Describe what you would like to know
Include context that can help people meet your Request more
effectively. For instance, are you hoping to learn about this topic
because it relates to an upcoming project?
➔ Tag any topic related to your request
So it’s easily searchable.
Tips: Writing a Request

What’s Next?
1. Get Started with Brain Dating
Review http://p.force.com/braindating to learn more about
Brain Dating and understand the steps to get started.
2. Create your offers and requests
In your profile, share best-practice tips - your knowledge Offer;
and a knowledge Request - What would you like to learn during
the event?
3. Book Brain Dates
Browse the list of offers and requests and send or accept Brain
Dates requests. Time for some peer-learning!
Have questions? Email us at DFBrainDating@salesforce.com

Cheat Sheets

Cheat Sheets
:: Sponsor Best Practices
:: Keys To A Great Partner Theater Session
:: Deliver An Awesome Booth Demo
:: Rally & Train Your Booth Staff
:: Make Your Breakout Session Pack A Punch
:: 15 Ways To Have A Killer Custom Booth
:: Create A Cohesive Campaign
:: Create Impactful Booth Graphics
:: How To Nail Post-Event Follow Up

Dreamforce is coming!
October 4-7
San Francisco

Innovation. Empowerment. Giving Back. Fun.
The World’s Largest Gathering of Customer Trailblazers
2016

What is Dreamforce?
Four amazing days to get the best Salesforce has to offer
Learning
• 2,000+ breakout sessions
• Hands-on training
• Opportunities to meet with
product experts
• 1,000’s of product demos from
Salesforce and our ecosystem of
partners
Networking
• Welcome Reception
• Dreamfest
• Partner Parties
• Countless opportunities to
interact with fellow attendees
Inspiration
• Industry leaders
• Visionary thought leaders
• Surprise guests
• The future of our products, the
industry, and the world

Evening
Dreamfest
at Cloud Palace
2:00 pm – 3:00 pm
Marc & Friends Q&A
10:00 am – 1:00 pm
Day of Compassion
5:00 pm – 6:00 pm
Melinda Gates
Fireside Chat with
Robin Roberts
1:00 pm – 3:00 pm
Marc & Special Guests Keynote
4:00 pm – 6:30 pm
Tony Robbins
9:00 am – 2:00 pm
Innovation & Dreamtalk Speakers
5:00pm - 6:00pm
Women’& Equality
Keynote
All Day
Women & Equality Summit
9:00 am - 10:00 am
Financial Services Keynote
Evening
Welcome Reception
Friday, October 7Thursday, October 6Wednesday, October 5Tuesday, October 4
Mindfulness Sessions
8:00 am - 6:00 pm
Breakout Sessions
8:00 am - 6:00 pm
Breakout Sessions
8:00 am - 6:00 pm
Breakout Sessions
8:00 am - 1:00 pm
Breakout Sessions
9:30 am - 11:00 am
Partner Keynote
9:00 am - 5:00 pm
Cloud Expo Open
10:00 am - 5:00 pm
Cloud Expo Open
10:00 am - 2:00 pm
Cloud Expo Open
11:00 am - 8:00 pm
Cloud Expo Open
Evening
AppBash & External Parties
9:30 am - 10:30 am
Salesforce for
Marketing
11:00 am - 12:00 pm
SMB Keynote
9:00 am - 10:00am
Salesforce for IT
11:30 am - 12:30 pm
Salesforce for Sales
11:00 am - 12:00pm
Developer Keynote
All Day
Forbes Philanthropy Summit
1:30 pm - 2:30 pm
Salesforce for Service
1:00 pm - 2:00pm
Commerce Cloud
3:00pm - 4:00pm
Einstein Keynote
5:00pm - 6:00pm
Admin Keynote
1:00 pm – 2:00 pm
Dreampitch with
Marc Cuban &
Chris Sacca

And the Learning Continues at our Sales, Service,
Marketing, IT & SMB Lodges

A million dollars to help end AIDS for good.

Download the mobile app
Available for: iOs l Android

Shuttles get you where you need to go
Easy to get from Moscone to all zones and lodges
Hotel Shuttles
Running from San Francisco, Peninsula and East Bay to BART or Moscone Center
Dreamforce Campus Shuttle
Looping route servicing Moscone West, Hilton Union Square, Palace Hotel
Dreamfest Shuttle
Running from Moscone West and all Dreamforce contracted hotels to the Cloud Palace
Balboa BART Station Shuttle to and from the Cloud Palace

New Trailhead Module! Dreamforce & Beyond
Make the most of your time at Dreamforce
 Get to Know the Dreamforce Campus
 Make the Most of Your Time at Dreamforce
 Extend Your Dreamforce Experience
http://p.force.com/dfready

Dreamforce Limited Hotel Availability
Due to the popularity of Dreamforce, the official hotel block has limited availability and select hotels are no longer
available. There are still plenty of rooms available in San Francisco, so if an attendee is unable to find a room during
the registration process, the following resources may be helpful:
• SF Travel Housing or All The Rooms (both sites aggregate available hotel inventory in the Bay Area)
• Corporate travel resources supported by their company
• Popular travel websites e.g. Expedia, Kayak, Hotwire
• Rental by owner sites e.g. Airbnb, VRBO
• Official Dreamforce Hotel List: some Dreamforce hotels may have availability outside of the Dreamforce block.
Please refer to this list if attendee wishes to contact a hotel directly.
• Consider hotels outside of downtown San Francisco. There are many excellent hotels in the East Bay &
Peninsula/Airport area with easy transport lines to the city.
• For comprehensive information on the wide variety of public transportation options in the Bay Area, please
visit 511.org or BART.gov
• For other frequently asked questions about hotels, please refer to the FAQ page on Dreamforce website
NOTE: Dreamforce does not partner with any travel agencies to manage its hotel room block. If an attendee is
contacted by anyone asking if they need a room for Dreamforce, please instruct them to get as much information as
they can and pass it on to the Dreamforce housing team at dreamforcehousing@salesforce.com

Partner Meetup Sessions

Partner Meetup Sessions
By Geography:
• Partner Meetup: Americas – Central
• Partner Meetup: Americas – East
• Partner Meetup: Americas – West
• Partner Meetup: Asia Pacific
• Partner Meetup: Europe, Middle East and Africa
• Partner Meetup: Latin America and Central America
• Partner Meetup: Canada
By Industry:
• Partner Meetup: Communications & Media
• Partner Meetup: Financial Services
• Partner Meetup: Healthcare & Life Sciences
• Partner Meetup: Manufacturing
• Partner Meetup: Government
• Partner Meetup: Retail & Consumer Goods
Are you looking to find, network, engage
and learn from colleagues at Dreamforce
from the same region or industry? Don’t
miss this opportunity to network with
Salesforce account teams, Partner MVPs,
Partner User Group leaders and other
experts in our Partner Meetup sessions.
Note: This list of sessions is subject to change.

Circles of Success for Partners

Circles of Success for Partners
• Harnessing the Power of Heroku
• ISV Business Best Practices
• ISV Technologies – Deep Dive
• ISV Technologies for Beginners
• Lightning for ISVs
• Partner Program
New at Dreamforce this year, we are
rolling out Circles of Success for Partners!
Join interactive discussions around key
topics and learn best practices, uses
cases, the latest updates and more. These
are facilitated by partners and Salesforce
experts.
First time at
Dreamforce!

Partner
Community: Your
VIP All Access Pass
to Success
Dreamforce ‘16:
Partner Kickoff
Salesforce Partner
Program Panel
(Q&A)
How to Fast Track
Your App & Move
with Lightning
Speed
The New. . .
ISV Tech Talk: Tran. .
Grow Your Business
with Wave Apps
Salesforce Shield: A
New Level of Trust
for Partners
Top 10 Ways to
Drive Customers
from
Implementation. . .
Partner Meetup:
Government
Industry
Partner Meetup:
Financial Services
Industry
Partner Theater Franciscan
12:00pm
12:30pm
1:00pm
1:30pm
5:30pm
2:00pm
2:30pm
3:00pm
3:30pm
4:00pm
4:30pm
5:00pm
Rolling in the. . .
Beginners Guide. .
Fast Forward: The
Culture of Stories –
Connecting to the
Why (1/8)
Bootstrap, Angel, or
Venture: What’s the
Right Strategy for
your Startup?
Best Practices for
Using Checkmarx
and Zap Security
Tools
Getting to
Product/Market Fit
Become an ISV
Data Provider with
the Data
AppExchange
Salesforce
Jumpstart: Get
Started as a
Consulting Partner
Building Your First
AppExchange App
Fast Forward: The
Partner Advantage
(4/8)
Partner Marketing:
How Great
Consultants
Collaborate. . .
Fast Forward: Sell
like Salesforce –
Customer Centric
Discovery
Building Wave Apps
– Lessons Learned
Meet the Next
Generation of
Packaging
Packaging
Enhancements and
Feature. . .
Partner Meetup :
Americas – Central
Partner Meetup :
Asia Pacific
Partner Meetup:
Americas – West
Fast Forward: Sell
like Salesforce –
Selling the Value. . .
Partner Meetup:
Americas – East
Partner Meetup:
Latin America
Stanford City Olympic Cornell
Partner Meetup :
Europe, Middle East
and Africa
Partner Meetup:
Canada
Partner Meetup:
Healthcare and Life
Sciences Industry
Partner Meetup:
Communications
and Media Industry
Partner Lodge
Boxed Lunch
Afternoon Coffee
Service
Partner Welcome
Reception
11:30am

11:30am
12:00pm
12:30pm
1:00pm
1:30pm
2:00pm
2:30pm
3:00pm
3:30pm
4:00pm
Stanford City Olympic CornellPartner Lodge
11:00am
8:00am
9:00am
9:30am
10:00am
10:30am
Go-to-Market Tips for. .
Run Your ISV Renewals
like Salesforce
Increase Partner
Relevance with
Salesforce AEs. . .
ISV Tech Talk: Security. .
ISV Tech Talk: Data. . .
Marc Benioff Keynote
(Live Feed)
Partner Marketing:
Build & Maintain an
Awesome
AppExchange Listing
Partner Meetup: Retail
Industry
Starting Over:
Reimagine Your
Application with
Lightning
Blazing the Salesforce
Trail to Help Small
Businesses
ISV Technologies for
Beginners (Circles of
Success for Partners)
Communities 101. . .
ISV Year in Review. . .
Partner Marketing: An
Insiders Guide to
Creating an Effective
Product Demo
ISV Roadmap:
Distribution Tools and
Technologies
Build Lightning
Components for ISVs:
Getting Started
Publish Wave Apps for
the AppExchange
Engage with Salesforce. .
Salesforce Jumpstart:
Take Your Business to
the Next Level! (3/6)
Differentiate Your
Business with Masters. . .
Manage Your Partner
Value Score (PVS) Like
a Rockstar (2/6)
The Single Best Thing
You Can Do to
Improve Your
Salesforce: Triage
How Partner Premier,
Technical Evangelists,
and Partner Drive
Customer Success
Partner Meetup:
Manufacturing
Industry
Don’t just use App
Cloud’s Platform
Features; Build your
own!
Build A Customer
Success Team
How to Build Badass
Cloud Companies – By
Avoiding 10 Common
Mistakes
P-P-Push it real good:
Best Practices for
Delivering Push. . .
Harnessing the Power
of Heroku (Circles of
ISV Technologies –
Deep Dive (Circles of
Design Your Lightning
Templates and
Components to. . .
Build Your Career and. . .
The New Salesforce. . .
Propel – Oktana
Creating a Compelling
UI Experience with. . .
4:30pm
Coffee Bar
Boxed Lunch
Afternoon
Coffee
Service
Partner
Reception

11:30am
12:00pm
12:30pm
1:00pm
1:30pm
2:00pm
2:30pm
3:00pm
3:30pm
4:00pm
Stanford City Olympic CornellPartner Lodge
11:00am
8:00am
9:00am
9:30am
10:00am
10:30am
4:30pm
5:00pm
The Intersection of
Funding, Sales, and
Business Growth for
ISVs
Platform Keynote
(Live Feed)
Developer Keynote
(Live Feed)
Fireside Chat: Melinda
Gates with Robin
Roberts (Replay)
Commerce Cloud
Keynote (Live Feed)
Fast Forward: Sell Like
Salesforce – Nailing the
Demo (5/8)
ISV Tech Talk: The
Future of App Branding
& Navigation
Top ISV Architects
Panel
Checkout the new. . .
Accelerate Your Channel
Strategy
Build Lightning
Components for ISVs:
Deep Dive
Publish Your Lightning
Component to the
Component Exchange
Partner Marketing: Best
Practices for Great Social
& PR
Fast Forward: Project
Management Essentials
(6/8)
Grow Your Consulting
Business with Sourced
Leads (5/6)
How to Configure. . .
Building a Support
Process Using
Communities for your
own App
Getting Started with
Marketing Cloud for
ISVs
Meet the Salesforce DX
(next-gen ALM) Team
Partner Innovation
Awards: Driving Customer
Success (1/6)
Partner Innovation
Success (2/6)
Partner Innovation
Success (3/6)
Partner Marketing:
Customer & Advocate
Marketing
ISV Business Best
Practices (Circles. .
Lightning for ISVs
(Circles of Success
for Partners)
Work with Salesforce
(6/6)
Women Leadership in
the Cloud
Don’t Miss the Boat. . .
Performance Test Your
Apps to Scale
How to Manage. . .
Learnings From Business.
.
Learn about Salesforce. . .
Fast Forward: Best
Practices Around SOWs,
Methodology. . .
Fast Forward: Selling to
the CEO (8/8)
1% to Change the. . .
Building ISV Apps with
Force.com + Heroku
Make Your App Shield. . .
Partner Marketing:
Essentials for Marketing
to Salesforce. . .
Partner Innovation
Success (4/6)
Partner Innovation
Success (5/6)
ISV Tech Talk: Building. . .
Partner Program
(Circles of Success
for Partners)
The Art of Possible on the
Salesforce Platform
Community Cloud
Lightning Bolt: An
Exciting New
Opportunity for Partners
ISV Partner Panel: How
to Get to Scale on the
AppExchange
Jobscience – Oktana
Finding the Needle in a
Haystack
Driving a Subscription
Business on Salesforce
UCSF-Salesforce. . .
Partner Innovation
Success (6/6)
Einstein Keynote (Replay)
Helping Innovators
Innovate
Coffee Bar
Boxed Lunch
Afternoon
Coffee
Service
Partner
Reception

Be sure to check out these sessions from our Partner Sponsors
ISV Partner Panel: How to Get to Scale on the AppExchange
How to Fast Track Your App and Move with Lightning Speed
ISV Design Sprint Boot Camp - Iterate Solutions with Rocket Speed & Real Results
Helping Innovators Innovate
Driving a Subscription Business on Salesforce
The Art of the Possible on the Salesforce Platform
Propel-Oktana Creating a Compelling UI Experience with React and Lightning
Jobscience-Oktana Finding the Needle in a Haystack
Weightwatchers-Oktana Building Mobile for Well-being

It’s everywhere!
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