This document discusses emerging technologies for independent software vendors (ISVs) using Heroku and Salesforce platforms. It provides an overview of composite applications using Force.com and Heroku together, platform features like Canvas and Heroku Connect, and a case study of how Acromobile leveraged the platforms for their mobile customer engagement software. Benefits of the ISV Partner Program are also summarized.

1. Emerging Technologies:
Heroku for ISVs

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3. Evan Hollonds
ISV Technical Evangelist
Tim Kohrumel
ISV Technical Evangelist Associate

4. Jason Masciarelli
Founder
Hargobind Singh
Technical Architect

5. Introductions

6. Agenda
• Composite Applications
• Platform Features
• Partner Success
• Case Study: Acromobile
• Program Benefits
• Q&A

7. Composite Applications
Users
Open APIs
Standard Objects
Customer Authentication
REST Services
Managed Package
(Objects, Classes,
Pages, etc.)
Storage
Customers

8. Force.com + Heroku let you do more
Utilise your
existing IP and
skills
Implement logic
in appropriate
languages (e.g.
Scala, Clojure)
Run CPU
intensive
computations
Manipulate
binary data/files
Store and
Analyse large
volumes of data
Broker
connections to
sensors and
devices

9. Platform features
Salesforce1/Heroku Platform features relevant to hybrid applications

10. Canvas

11. Force.com Canvas
What is it?
• Surface external app in Salesforce
• iframe + JavaScript SDK
• Simplified authentication (Signed
Request or OAuth)
• Eventing model
• Deep UI integration

12. Force.com Canvas
Use Cases
• Display existing applications in
Force.com
• You need to store data outside
Force.com
• Developers want to use the
languages of their choice

13. Heroku Connect

14. How do we handle concurrency?
Heroku Connect
Implementing Synchronization Yourself
When should we use SOAP?
When should we use REST?
? ? ? ? ? ?
How do we synchronize high-frequency
At what point should we use Bulk API?
Python
workers
What do we do in failure cases?
How do we handle updating multiple objects,
each with multiple lookups?
Node.
js
Postgres
Postgres
Postgres
Heroku
app
Heroku
app
SOAP API
BULK API
Streaming API
force.com
org
org
org
updates?
How do we handle ETL?
When do we use background jobs?
How will this solution scale?

15. Heroku Connect
Synchronization at
scale is hard,
but it doesn’t need
to be.

16. Heroku Connect
Implementing Synchronization with Heroku Connect
Heroku
Connect
Heroku
Postgres
orgA
orgB
orgC
db trigger
reads
App
writes
Force.com
orgA
orgB
orgC
Heroku Connect

17. Heroku Connect
• Synchronization as a Service
• Real-time, bi-directional data sync
• Force.com ß à Heroku Postgres
• Point-and-click configuration
• Multi-org support

18. Heroku Connect

19. Heroku Connect

20. Heroku Connect

21. Heroku Connect

22. Heroku Connect

23. Heroku Connect
New OData Support

24. Heroku Connect
OData Support
• OData service for Heroku Postgres
• Endpoint URL + authentication tokens
• Powerful and easy – no code

25. Heroku Connect

26. Platform Connect

27. Platform Connect
What is it?
• OData consumer in Force.com
• Real-time access to external data without
duplication in Force.com
• Native Force.com functionality
• Point-and-click setup

28. Platform Connect + Heroku Connect
How does this add value?
• Heroku Connect = OData Provider for Postgres
• Platform Connect = OData Consumer for Force.com
• Proposed use cases
– 1) Store large volumes of transactional data in Postgres
– 2) API aggregation / standardization

29. Example Applications

30. Example Application:
Users Open APIs
Managed Package (PDF Generation, etc.)
(Objects, Classes,
Accounts, Contacts
Application Services
Complex Queries/Processing
Pages, etc.)
Postgres/Mongo
Heroku Connect

31. Example Application:
Users
Managed Package Content Presentation
Open APIs
Opportunities, Campaigns,
Cases, Leads,
Images/Video Assets
(Amazon S3)
(Objects, Classes, Pages, etc.)
API’s

32. Example Application:
Users
Open APIs
UI/Presentation Layer
ORM (Elastic Stack)
Managed Package
(Objects, Classes, Pages, etc.)
API’s
Field Users

33. Example Application: 2Net Fitness
Users
Open APIs
2Net Msg Processing
Encrypted Postgres
Salesforce1 Mobile
Managed Package
(Objects, Classes, Pages, etc.)

34. Acromobile
Customer Engagement Software
Salesforce.com ISV Since 2011

35. Turnkey Mobile Customer Engagement
Lead Opportunity Order Service Cash
engage payments
• Mobile Marketing
• Commerce
• Customer Self-Service
• Credit / Debit Card Payments
• Apple Pay & Visa Checkout
• Accept Bitcoin
• Payment Portal
Powered by:

36. The Mobile Engagement Platform for Connecting
Places
People
Things
Payments

37. Acromobile’s ISV Journey
Founding Mission:
Create a Turnkey Mobile Engagement Platform to Help
Companies Drive Revenue & Improve Customer
Experience
Timeline

38. Acromobile’s ISV Journey
Requirements:
• Quickly Get Into Market with A Compelling Solution
• Low Development Cost
Timeline

39. Acromobile’s ISV Journey
Developed Initial Product in < 3 months
• Force.com Embedded
• iPhone & Android Native Apps
Timeline

40. Acromobile’s ISV Journey
Challenges
• Force.com API Limits
• Expensive to Scale to Support High Volume Public Users
• Could Not Build All Features on Force.com
Timeline

41. Acromobile’s ISV Journey
Enter Heroku – Renewed Opportunity
• Can Fully Execute Vision with Force.com + Heroku
• Built Initial Services on Heroku
• Adjusted Architecture
Timeline

42. Acromobile’s ISV Journey
Fully Featured Mobile Engagement
Platform in 6 mths
• Development & Migration to New Architecture
Timeline

43. Acromobile’s ISV Journey
Roadmap to Growth
• 3 Complimentary Products on AppExchange
• Salesforce1 Mobile Ready
• Excited to Leverage Heroku Connect
Timeline

44. Acromobile Demo:
Leveraging The Best of Force.com + Heroku
1
2
3
Image Upload & Optimization
Features to Engage Customers in
the Mobile Moment
Customer Profiling & Analytics

45. Image Processing & Tracking Links

46. Send Push Notifications

47. Acromobile Architecture
Acromobile Engage - Customer Facing Apps (Web, iOS, Android)
TEMPLATES CUSTOMER SPECIFIC
Themes
Acromobile Engagement Cloud
Custom Apps
Customer Force.com Orgs
CONFIDENTIAL
TEMPLATES
Integration
Messaging
User Registration
& Login Content
Data Feeds &
Optimization
Public
API
Secure
API
Data Objects
Screens
Business Logic
Analytics
Configuration
SECURITY
Multi-tenant Services on Heroku
Apple API
Data Objects
Message Queues
Logs
Image Processors
Authentication & Authorization
Amazon API
Google API
SOAP API
External Systems
Payment Gateways
Customer Systems

48. Force.com & Heroku Services Used by Acromobile
• 3 Apps on AppExchange
• Force.com Embedded
– Visualforce
– Salesforce1 Mobile
– Chatter
– Communities
• Heroku
– Postgres
– MySQL
– Add-ons
– Ruby
– Node.js

49. ISV Partner Program Benefits

50. ISV Partner Program Benefits
• Commercial benefits:
– Open to ISVForce and Force.com Embedded Applications
– Revenue Share - We succeed when you succeed
– Go to market, AppExchange, Direct AE compensation
– Heroku Enterprise Support + TAMS + Preferred SLAs
• Technical benefits
– Deep integration with Salesforce features (Identity, Social, Mobile, Licensing)
– Leverage existing teams technical skills
– Utilise Salesforce ISV TE’s to get started

51. Sign me up!
Want to know more, come talk to us
Are you an existing Salesforce ISV Partner? Contact your AE or TE
Not an existing partner? Register at https://partnersignup.salesforce.com

52. Q&A
Evan Hollonds
ISV TE
Salesforce.com
Tim Kohrumel
ISV TE Associate
Salesforce.com
Jason Masciarelli
Founder
Acromobile
Hargobind Singh
Technical Architect
Acromobile

53. Check out the new Partner Community
https://partners.salesforce.com/

54. Connect with Partners in the Partner Zone
The Westin Hotel, Market Street
2nd Floor – Metropolitan Ballroom
INNOVATE with the leading technology
• Demos of new Salesforce technology
CONNECT with members of the partner community
• Partner Community Theater
• Networking areas
• Welcome reception and daily lunch service
GROW your business with resources
• 70+ partner-specific sessions
• ‘Ask the Experts’ consultation stations

55. AppBash 2014 on Wednesday Night!