Join us to learn about all of the technologies that ISVs can leverage to help manage and grow your business. Discover the latest platform innovations most relevant to ISVs and meet our Product Managers. Get a preview of the product roadmap for ISV partners. This session is primarily for business development, product managers, and developers

1. ISV PM Product Roadmap
Meet the PMs
John Richter, ISV Enablement
Dileep Burki, ISV Platform
Chuck Mortimore, Identity
Ryan Ellis, AppExchange & Communities
John Gibbon, ISV Platform

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking,
including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements
regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results
and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other
litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating
history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful
customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers.
Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-
Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC
Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features
that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Agenda
• Recent and upcoming roadmap highlights
• Push & Environment Hub
• Identity
• AppExchange relaunch
• Feedback for the future

4. John Richter
Sr. Manager, ISV Enablement
@partnerforce

5. ISV Calendar
Know What s Coming and Why It Matters
Upcoming Partner
Calendar of Events
Sept. 12 – Winter 13 Developer Preview
Sept. 18-21 – Dreamforce 2012
Oct. 2 – ISV Getting Started Webinar
Oct. 15 – APP Academy: Munich
Oct. 16 – ISV Getting Started Webinar
Oct. 18 – APP Academy: New York
Oct. 30 –APP Academy: Getting Started (SF)
Oct. 31 – APP Academy: Sales & Marketing (SF)
Nov. 1 – ISV PM Product Roadmap: Winter 13
Dec. 6 – ISV PM Product Roadmap: Identity
http://p.force.com/news

6. PM Product Roadmap Webinar Series
Hear directly from our Product Managers on new enhancements
Roadmap Sessions This Year:
Feb. 22 – PM Product Roadmap: Spring ’12 (formerly Release & Roadmap)
June 19 – PM Product Roadmap: Summer ’12 (formerly Release & Roadmap)
July 31 – PM Product Roadmap: Strategy & Visual Workflow
Sept. 18 – PM Product Roadmap: Meet the PM’s (Dreamforce)
Nov. 1 – PM Product Roadmap: Winter ’13
Dec. 6 – PM Product Roadmap: Identity and Security
Have an idea to better
our technologies?
Future Topics: ISVforce, App Dev, Apex, Use Ideas on the
Visualforce, Developer Tools, Force.com Partner Portal!
http://p.force.com/roadmap

7. Winter 13 Release for Partners
More Resources Coming Soon
• Sandbox Preview Instructions (now closed to new Sandbox requests)
• Release Schedule & Maintenance Window
• ISV PM Product Roadmap: Winter ’13 (Register)
• Top Features for ISVs
• Release Notes (Wed., Aug. 22)
• Developer Preview Webinar (Replay)
• Demos
• Customer Resources
http://p.force.com/releases

8. Need Help at Dreamforce?
Service Cloud Live Call Center
• Chatter: use #help in the Dreamforce App
• Call 1-855-DF12-HELP
• Twitter: @dreamforce
• Facebook.com/Dreamforce
• Dreamforce.com/help
• Email: help@dreamforce.com
• Information Desk in the Partner Hub

9. DF12 ISV Success Sessions
Great sessions for each phase of the lifecycle
Plan Build Distribute Sell Support
ISV Kickoff: Getting Started Distributing & Licensing Your App How to Support Your Customers
How to Architect & Design Your App Automate Your App Sales ISV PM Product Roadmap
Designing Social Apps (Workshop)
Extend Your Commercial Force.com App Expanding Your Marketing Reach with AppExchange
Team Development and Release Mgmt Marketing Best Practices in the Social Era
Building Secure Applications in the Cloud Mastering the Direct Sales Model
Selling Social Apps
Follow sessions and join the Partner Success Group on

10. Platform Keynote
Thursday12:00 PM – 1:00 PM
Moscone Center South, Main Keynote Room
http://goo.gl/SID3f

11. Dileep Burki
Director Product Management
ISV Platform

12. Push Upgrades
• Seamlessly upgrade your customers to the latest
version of your application
• With Post Upgrade Apex Script, automate post
upgrade steps to enable a pain-free auto-upgrade
for your customers
• Generally available in Winter ’13
…more than $1M over the next several releases by automating many of the manual upgrade steps – BMC
It has made deployment substantially easier – Charles Schwab

13. Environment Hub
• Unified view of all of your Salesforce orgs
• Trialforce Management and Source orgs
• License Management / Biz org
• Dev, QA, Staging, Release, Patch Orgs
• Pilot in Winter’13
• Generally Available in Summer’13

14. Chuck Mortimore
Senior Director, Product Management,
Identity
@cmort

15. Connected Apps (Admin Authorized OAuth )

16. Authentication with OAuth & Connected Apps
Thursday10:30 AM - 11:30 AM
Moscone Center West, 2005
http://goo.gl/Sj9t0

17. Single Sign-On to Support Portals

18. Social Sign-On with Authentication Providers
Wednesday: 4:30 PM - 5:30 PM
Moscone Center West, 2024
http://goo.gl/wjjBW

19. Login with Salesforce

20. A Sneak Peak at
Salesforce Identity

21. First Look at a Newly Announced Salesforce Platform
Technology (#5)
Friday: 10:30 AM - 11:30 AM
Moscone Center West, 2009/2011
http://goo.gl/vCPVS

22. Ryan Ellis
Senior Director, Product Management,
AppExchange & Communities

23. Available now
• All new design for easy access
• Optimized for mobile for a great experience
at work, home or on-the-go
• New organization by category, industry
and collection for easier discovery of apps
• All managed packages don’t count against
org system limits

24. Demo video views
8000
7000
6000
+111%
5000
after the
4000
launch of
3000
the new site
2000
1000
0

25. Single sign-on Coming this winter

26. Streamlined security review Coming this winter

27. How to Build the Perfect AppExchange Listing
Friday: 8:30 AM - 9:30 AM
Moscone Center West, 3002
http://goo.gl/Y3DjS

28. John Gibbon
VP ISV Platform Product Management
@johngibbon

29. Feedback to the PMs for future roadmaps
• Package everything…?
• Multiple license types per application …?
• Write once, run in any edition…?
• App-based resource limits…?
• Usage metrics…?
• Other topics…?
• …What would change your board report?

30. Wrap up

31. A Few Reminders. . .
Why Work With a PDO Partner Success Experts
Innovation Theater and Lounge
1:1 Success Clinics
Innovation Theater and Lounge
Need to relax? Have a massage!
Check out the Partner Hub
540 Howard Street
Survey (Session Record) Cloud Crawl (Thursday Night)
Follow us on Twitter @partnerforce

32. Partner Hub – Speaker Debrief
Why Work With a PDO
Partner
Success
Clinics
Welcome Desk
Speaker
Debrief
Area