Image search & pings at flipkart gone with soni

1. Image Search & Pings at
Flipkart Gone with Soni
Social feature will be replaced by an option that allows
interaction between sellers & customers

2. Contd…
Flipkart is replacing a social shopping feature that allowed customers to
reach out to friends and family on its mobile app with one that now allows
interaction between sellers and customers. The decision to shut down Ping,
the social chat feature, as well as another link that allowed customers to
search through images, less than a year after both features were launched is
due largely to low customer interest in both products said a spokesman for
the company .
“After 25th June, 2016 users will not be able to chat with their friends or
family on Ping but will be able to browse through their existing chats on the
app,“ a company statement said. “Customers will continue to be able to
share any messages or products through any social media platform of their
choice.“

3. Contd…
Ping and the image search button were launched as part of a major drive
towards product innovation, which was led by the Bengaluru-based
company's former chief product officer Punit Soni. Soni, a former Go ogle
employee, who quit Flipkart in April to pursue new opportunities in Silicon
Valley .
“We will, keeping in mind the consumer preference, discontinue image
search, but will continue to support the “visually similar“ feature on the
platform to make shopping easy and seamless,“ said a Flipkart spokesman.
As a replacement for Ping, Flipkart said it has launched a pilot for `user to
seller' chat and will soon begin `user to customer care' chat on its platform.
The new feature will help users to chat with sellers about their product
related queries, prior to even buying the final product.

4. For Details and Appointment contact:-
Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-
110015