1. Big Data in Financial Services
Pascal Spelier, June 18th 2013

2. 2
715 MB
DNA information

3. 3
105 million GB
in an ejaculation

4. 4
Big Data, buzz word
or serious business

5. 5
Trend 1
Mobility

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Trend 2
Social Media

8. 8
30.000 years ago
What’s New?

9. 9
Trend 3
Cloud Computing

10. 10
Trend 4
Big Data

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90% of the data in the world
today has been created in the
past 2 years alone
Volume
Velocity

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More than 3.000 books
published each day
Volume
Variety

14. 14
:
Masterplan to scan
all books
Volume
Variety

15. 15
Data visualization
Facebook

16. 16
Tweets per hour
Fri 7th – 15:55-16:55
Source:
www.tweetping.net
Volume
Variety
Velocity

17. 17
Volume
Variety
Velocity

18. 18
Volume
Variety
Velocity

19. 19

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Big…

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Bigger…
Yotabytes,
Yotabytes & Yotabytes

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Biggest…
40.000 exabytes
20.000.000.000.000.000.000 pages of text

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Gartner
Hypecycle

24. 24
The new technology
gold rush: data

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It starts with…
datamining

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From data to information,
from information to intelligence

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Intelligence is Value

28. 28
The gap of untapped Big Data
23%
Usefulif
Tagged
and
Analyzed
3%
Tagged
0,5%
Analyzed
Source:
IDC’s
Digital
Universe,
sponsored
by
EMC,
December
2012

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What does the
future of Big Data
look like?

30. 30

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“Big data management is not viewed strategically at senior levels of
the organization.”
56%
“The issue for us is now not the growing volumes of data, but rather
being able to analyze and act on data in real-‐time.”
84%
Source:
Report
‘The
Deciding
Factor:Big
Data
&
Decision
Making’,
Capgemini
en
Economist
Intelligence
Unit,
June
2012
Three biggest
impediments:
1)﴿ Too many silo’s, data is not pooled
2)﴿ Lack of skilled people to analyze the data
3)﴿ Time taken to analyze large data sets

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Voorbeelden
Big Data is out there,
Let it work for your
organization

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- Segmentation
- Customer Journey
- Pricing & Promotions
- Product & Content
- Processes
- Social Media
Several applications
of big data:

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Online banking simplified
Fast Banking

35. 35

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Groupon for financial services
Transaction Driven Marketing
Loyalty & rewards

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Pay As You Drive
Premium per
mile

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Pay How
You Drive
Insurance

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Achmea
Dynamic Pricing

42. 42
Big Data at the Rabobank

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Big Data at the Rabobank

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Sentiment, a
predictor of
share prices…

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Source: Bart Götte et al (2010) Online Reputation benchmark Retail banking
…or maybe
not

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Start-‐up uses
Big Data for
loan
approval

47. 47
Early Flagging:
Improved risk assessment
for mortgages

48. 48

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What do
people do
all day?
Source: www.timeu.se, by Scott Golder, Cornell
University

50. 50
Aggregated transaction data
is valuable

51. 51
Analyzing
payments
and creating
opportunities

52. 52
Data,
Data,
Data…

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Credit Card Crunching

57. 57
European Commission:
“You’re renting the
information from an
individual”

58. 58
Privacy as a
currency

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Pascal
Spelier
Managing
Consultant
All
Channel
Experience
Reykjavikplein
1,
Utrecht,
The
Netherlands
Mobile:+31
(0)
6
53
29
90
17
pascal.spelier@capgemini.com
Bedankt!