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Software For Underserved Markets,[object Object],Patrick McKenzie,[object Object]
Hello GentlemenLadies ,[object Object],Photo Credit: Old Spice,[object Object]
My Business,[object Object],[object Object]
 3,300 customers
 90%+ female
 Median age: late 40s,[object Object]
Build Things People Want to Use Buy,[object Object],Demo: Young, single college educated women who go out twice a week. $X00 million in revenue,[object Object],Aunt Mildred found a lost cow and wants to share with you.  $X00 million in revenue,[object Object]
読めるならご存知でしょうが。,[object Object],Recipe site.  $20 million in revenue, doubling yearly, IPOed, pays dividends.,[object Object]
Demographics Are Not Destiny,[object Object],Photo Credit: Mad Men, AMC,[object Object]
Don’t Do This,[object Object]
Features,[object Object],GPL bingo card printing program (numeric, letter bingo and picture bingo). Also prints a calling sequence (equivalent to the output from a barrel full of balls). XML output for later linking to multimedia engine.,[object Object],Marketing and documentation of OSS competitor.  ,[object Object],(Quoted in full.),[object Object]
Benefits,[object Object],Next, Mr. Taylor announces it’s time for Multiplication Bingo. As Mr. Taylor reads off a problem (“20 divided by 5”), the kids scour their boards, chips in hand, looking for 4’s. One girl is literally shaking with excitement. Another has her hands clasped in a prayer position. I find myself wanting to play. You know you’re in a good classroom if you have to stop yourself from raising your hand.,[object Object]
What Is Your Real Business?,[object Object],Advertising?,[object Object],Search?,[object Object],Providing several terabytes of high latency external caching for the human brain.,[object Object],Making the user seem smart.,[object Object]
You Are In…,[object Object],The,[object Object],Emotion,[object Object],Business,[object Object]
Depictions,[object Object]

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