40. #pubcon
@patlangridge
Aug ‘17 – 458 featured snippets
Sept ‘19 – 756 featured snippets
298 additional featured snippets (65% increase)
41. #pubcon
@patlangridge
1. There are caveats around tool accuracy – have the number of snippets
really increased, or are the tools just better at finding them?
2. Our monitoring is monthly, so what happens during those monthly
intervals?
3. Greater volatility more recently than in the past – many more new and
lost snippets than previously.
4. We see snippets often being won and lost at a page level.
42. #pubcon
@patlangridge
1. There are caveats around tool accuracy – have the number of snippets
really increased, or are the tools just better at finding them?
2. Our monitoring is monthly, so what happens during those monthly
intervals?
3. Greater volatility more recently than in the past – many more new and
lost snippets than previously.
4. We see snippets often being won and lost at a page level.
43. #pubcon
@patlangridge
1. There are caveats around tool accuracy – have the number of snippets
really increased, or are the tools just better at finding them?
2. Our monitoring is monthly, so what happens during those monthly
intervals?
3. Greater volatility more recently than in the past – many more new and
lost snippets than previously.
4. We see snippets often being won and lost at a page level.
44. #pubcon
@patlangridge
1. There are caveats around tool accuracy – have the number of snippets
really increased, or are the tools just better at finding them?
2. Our monitoring is monthly, so what happens during those monthly
intervals?
3. Greater volatility more recently than in the past – many more new and
lost snippets than previously.
4. We see snippets often being won and lost at a page level.
53. #pubcon
@patlangridge
Google of your choice!
https://www.google.co.uk
Search query parameter
/search?q=
Keywords with + symbols
hmrc+complaints
=CONCATENATE in Excel