SlideShare a Scribd company logo

Direct Marketing 101 Workshop 1

•Download as PPT, PDF•
•
patmcgraw
patmcgraw

The first in a series of five presentations focused on providing an introduction to direct marketing.

BusinessNews & Politics
1 of 28
Direct Marketing 101 Workshop 1 Introduction to Direct Marketing (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Introduction to Direct Marketing (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
What is Direct Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Why Do People Buy Direct? ,[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Advantages of DM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
The 5 Most Important Things in DM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
DR Promotion Characteristics ,[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
DM vs. General Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Consumer vs. B-to-B DM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
2 Types of Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
FAB Direct Marketing ,[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Classic Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
When to use FAB approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
When to use Classic approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Direct Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Direct Marketing Flow Chart (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing Audience Product Shipping Processing Other Pubs Lists Analysis Fulfillment Media Production Format Copy Creative Testing Research Offer
Keys to successful DM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Customers ,[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Product / Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Offer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Creative – format/design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Fulfillment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Analysis ,[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Research ,[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
4 Phases of DR Programs (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing Reactivation Front End Acquisition Conversion Back End Retention
End of DM 101 Workshop 1 See Workshop 2 to Continue Our complete Direct Marketing 101 Workshop series can be conducted via webcast or in person depending on your preference. For more information about this workshop, others and our consulting services, contact DWS Associates today at (651) 315- 7588 or [email_address] ! (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing

Recommended

Direct Marketing 101 Workshop 5
Direct Marketing 101 Workshop 5Direct Marketing 101 Workshop 5
Direct Marketing 101 Workshop 5patmcgraw
 
Direct Marketing 101 Workshop 3
Direct Marketing 101 Workshop 3Direct Marketing 101 Workshop 3
Direct Marketing 101 Workshop 3patmcgraw
 
Direct Marketing 101: Workshop 2
Direct Marketing 101: Workshop 2Direct Marketing 101: Workshop 2
Direct Marketing 101: Workshop 2patmcgraw
 
Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4patmcgraw
 
direct marketing
direct marketingdirect marketing
direct marketingPeda Babu Vadiyala
 
Go To Market Strategy for Startups
Go To Market Strategy for StartupsGo To Market Strategy for Startups
Go To Market Strategy for StartupsPRT Systems
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleParesh Baghel
 
Digital Marketing
Digital MarketingDigital Marketing
Digital MarketingHarshDeepSingh427157
 

Recommended

Direct Marketing 101 Workshop 5
Direct Marketing 101 Workshop 5Direct Marketing 101 Workshop 5
Direct Marketing 101 Workshop 5patmcgraw
 
Direct Marketing 101 Workshop 3
Direct Marketing 101 Workshop 3Direct Marketing 101 Workshop 3
Direct Marketing 101 Workshop 3patmcgraw
 
Direct Marketing 101: Workshop 2
Direct Marketing 101: Workshop 2Direct Marketing 101: Workshop 2
Direct Marketing 101: Workshop 2patmcgraw
 
Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4patmcgraw
 
direct marketing
direct marketingdirect marketing
direct marketingPeda Babu Vadiyala
 
Go To Market Strategy for Startups
Go To Market Strategy for StartupsGo To Market Strategy for Startups
Go To Market Strategy for StartupsPRT Systems
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleParesh Baghel
 
Digital Marketing
Digital MarketingDigital Marketing
Digital MarketingHarshDeepSingh427157
 
Cross-Selling: five keys to success in banking
Cross-Selling: five keys to success in bankingCross-Selling: five keys to success in banking
Cross-Selling: five keys to success in bankingAlexander Huun
 
OneGTM The Power of Verticals Quickguide
OneGTM The Power of Verticals QuickguideOneGTM The Power of Verticals Quickguide
OneGTM The Power of Verticals QuickguideOneGTM
 
Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...
Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...
Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...Steven Wardell
 
Master's program in sales management strategy final
Master's program in sales management strategy finalMaster's program in sales management strategy final
Master's program in sales management strategy final1-degree INC
 
Direct Marketing by Amitabh Mishra
Direct Marketing by Amitabh MishraDirect Marketing by Amitabh Mishra
Direct Marketing by Amitabh MishraDr. Amitabh Mishra
 
Go to Market 101
Go to Market 101Go to Market 101
Go to Market 101vinodharith
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market StrategyJeremy Horn
 
How to sales in tough times
How to sales in tough timesHow to sales in tough times
How to sales in tough timesHpm India
 
Selling And Negotiation Skills 1st Sem Mms
Selling And Negotiation Skills 1st Sem MmsSelling And Negotiation Skills 1st Sem Mms
Selling And Negotiation Skills 1st Sem Mmsrajvinderkaur
 
Marketing associate
Marketing associate Marketing associate
Marketing associate nayrakhan1
 
Marketing Management Chapter 2 Customer Behavior
Marketing Management Chapter 2 Customer BehaviorMarketing Management Chapter 2 Customer Behavior
Marketing Management Chapter 2 Customer BehaviorDr. John V. Padua
 
Chapter 6: Moving from Traditional to Digital 4.0
Chapter 6: Moving from Traditional to Digital 4.0Chapter 6: Moving from Traditional to Digital 4.0
Chapter 6: Moving from Traditional to Digital 4.0Genevieve - Ricafort Ramos
 
Go-to-Market 101
Go-to-Market 101Go-to-Market 101
Go-to-Market 101TiE Bangalore
 
Marketing Math: Key Metrics to Maximize Marketing Dollars
Marketing Math: Key Metrics to Maximize Marketing DollarsMarketing Math: Key Metrics to Maximize Marketing Dollars
Marketing Math: Key Metrics to Maximize Marketing DollarsKaren Marchetti
 
Sales Performance Barometer 2012
Sales Performance Barometer 2012Sales Performance Barometer 2012
Sales Performance Barometer 2012Antwerp Management School
 
Brand analytics
Brand analyticsBrand analytics
Brand analyticsShivam Dhawan
 
Go-To-Market Strategy – Five Steps
Go-To-Market Strategy – Five StepsGo-To-Market Strategy – Five Steps
Go-To-Market Strategy – Five StepsMBA & Company
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsChris Huebner
 
The New Rules of Cross-Selling
The New Rules of Cross-SellingThe New Rules of Cross-Selling
The New Rules of Cross-SellingTruebridgeFinancialMarketing
 
Rethinking Marketing
Rethinking MarketingRethinking Marketing
Rethinking MarketingRichard Meyer
 
Chap14 Direct Marketing
Chap14 Direct MarketingChap14 Direct Marketing
Chap14 Direct MarketingPhoenix media & event
 
Direct marketing ppt
Direct marketing pptDirect marketing ppt
Direct marketing pptswatifariya
 

More Related Content

What's hot

Cross-Selling: five keys to success in banking
Cross-Selling: five keys to success in bankingCross-Selling: five keys to success in banking
Cross-Selling: five keys to success in bankingAlexander Huun
 
OneGTM The Power of Verticals Quickguide
OneGTM The Power of Verticals QuickguideOneGTM The Power of Verticals Quickguide
OneGTM The Power of Verticals QuickguideOneGTM
 
Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...
Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...
Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...Steven Wardell
 
Master's program in sales management strategy final
Master's program in sales management strategy finalMaster's program in sales management strategy final
Master's program in sales management strategy final1-degree INC
 
Direct Marketing by Amitabh Mishra
Direct Marketing by Amitabh MishraDirect Marketing by Amitabh Mishra
Direct Marketing by Amitabh MishraDr. Amitabh Mishra
 
Go to Market 101
Go to Market 101Go to Market 101
Go to Market 101vinodharith
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market StrategyJeremy Horn
 
How to sales in tough times
How to sales in tough timesHow to sales in tough times
How to sales in tough timesHpm India
 
Selling And Negotiation Skills 1st Sem Mms
Selling And Negotiation Skills 1st Sem MmsSelling And Negotiation Skills 1st Sem Mms
Selling And Negotiation Skills 1st Sem Mmsrajvinderkaur
 
Marketing associate
Marketing associate Marketing associate
Marketing associate nayrakhan1
 
Marketing Management Chapter 2 Customer Behavior
Marketing Management Chapter 2 Customer BehaviorMarketing Management Chapter 2 Customer Behavior
Marketing Management Chapter 2 Customer BehaviorDr. John V. Padua
 
Chapter 6: Moving from Traditional to Digital 4.0
Chapter 6: Moving from Traditional to Digital 4.0Chapter 6: Moving from Traditional to Digital 4.0
Chapter 6: Moving from Traditional to Digital 4.0Genevieve - Ricafort Ramos
 
Marketing Math: Key Metrics to Maximize Marketing Dollars
Marketing Math: Key Metrics to Maximize Marketing DollarsMarketing Math: Key Metrics to Maximize Marketing Dollars
Marketing Math: Key Metrics to Maximize Marketing DollarsKaren Marchetti
 
Go-To-Market Strategy – Five Steps
Go-To-Market Strategy – Five StepsGo-To-Market Strategy – Five Steps
Go-To-Market Strategy – Five StepsMBA & Company
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsChris Huebner
 
Rethinking Marketing
Rethinking MarketingRethinking Marketing
Rethinking MarketingRichard Meyer
 

What's hot (20)

Cross-Selling: five keys to success in banking
Cross-Selling: five keys to success in bankingCross-Selling: five keys to success in banking
Cross-Selling: five keys to success in banking
 
OneGTM The Power of Verticals Quickguide
OneGTM The Power of Verticals QuickguideOneGTM The Power of Verticals Quickguide
OneGTM The Power of Verticals Quickguide
 
Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...
Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...
Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...
 
Master's program in sales management strategy final
Master's program in sales management strategy finalMaster's program in sales management strategy final
Master's program in sales management strategy final
 
Direct Marketing by Amitabh Mishra
Direct Marketing by Amitabh MishraDirect Marketing by Amitabh Mishra
Direct Marketing by Amitabh Mishra
 
Go to Market 101
Go to Market 101Go to Market 101
Go to Market 101
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market Strategy
 
How to sales in tough times
How to sales in tough timesHow to sales in tough times
How to sales in tough times
 
Selling And Negotiation Skills 1st Sem Mms
Selling And Negotiation Skills 1st Sem MmsSelling And Negotiation Skills 1st Sem Mms
Selling And Negotiation Skills 1st Sem Mms
 
Marketing associate
Marketing associate Marketing associate
Marketing associate
 
Marketing Management Chapter 2 Customer Behavior
Marketing Management Chapter 2 Customer BehaviorMarketing Management Chapter 2 Customer Behavior
Marketing Management Chapter 2 Customer Behavior
 
Chapter 6: Moving from Traditional to Digital 4.0
Chapter 6: Moving from Traditional to Digital 4.0Chapter 6: Moving from Traditional to Digital 4.0
Chapter 6: Moving from Traditional to Digital 4.0
 
Go-to-Market 101
Go-to-Market 101Go-to-Market 101
Go-to-Market 101
 
Marketing Math: Key Metrics to Maximize Marketing Dollars
Marketing Math: Key Metrics to Maximize Marketing DollarsMarketing Math: Key Metrics to Maximize Marketing Dollars
Marketing Math: Key Metrics to Maximize Marketing Dollars
 
Sales Performance Barometer 2012
Sales Performance Barometer 2012Sales Performance Barometer 2012
Sales Performance Barometer 2012
 
Brand analytics
Brand analyticsBrand analytics
Brand analytics
 
Go-To-Market Strategy – Five Steps
Go-To-Market Strategy – Five StepsGo-To-Market Strategy – Five Steps
Go-To-Market Strategy – Five Steps
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
 
The New Rules of Cross-Selling
The New Rules of Cross-SellingThe New Rules of Cross-Selling
The New Rules of Cross-Selling
 
Rethinking Marketing
Rethinking MarketingRethinking Marketing
Rethinking Marketing
 

Viewers also liked

Direct marketing ppt
Direct marketing pptDirect marketing ppt
Direct marketing pptswatifariya
 
Direct marketing and direct selling
Direct marketing and direct sellingDirect marketing and direct selling
Direct marketing and direct sellingShwetanshu Gupta
 
Tools of sales promotion
Tools of sales promotionTools of sales promotion
Tools of sales promotionsumkrishna
 
Intro to PBL and what makes an effective problem #openeducationwk
Intro to PBL and what makes an effective problem #openeducationwkIntro to PBL and what makes an effective problem #openeducationwk
Intro to PBL and what makes an effective problem #openeducationwkMathieu Plourde
 
Sami direct a-lifetime-opportunity Sami Direct, Do You want To Join? For fur...
Sami direct a-lifetime-opportunity Sami Direct, Do You want To Join? For fur...Sami direct a-lifetime-opportunity Sami Direct, Do You want To Join? For fur...
Sami direct a-lifetime-opportunity Sami Direct, Do You want To Join? For fur...# K.B.CHOUDHARY
 
The Path to Effective Direct Marketing
The Path to Effective Direct MarketingThe Path to Effective Direct Marketing
The Path to Effective Direct MarketingThe Sourcing Team Ltd
 
1 marketing fundmentals
1 marketing fundmentals1 marketing fundmentals
1 marketing fundmentalsHany Khodair
 
Marketing Management Fundmentals
Marketing Management FundmentalsMarketing Management Fundmentals
Marketing Management FundmentalsMuhammad Eltiti
 
Chapter 01 (fundamentals of marketing)
Chapter 01 (fundamentals of marketing)Chapter 01 (fundamentals of marketing)
Chapter 01 (fundamentals of marketing)Md Saifullah Khalid
 
corporate communication and public relation
corporate communication and public relationcorporate communication and public relation
corporate communication and public relationAnkur Tyagi
 
Direct Marketing Workshop (2017)
Direct Marketing Workshop (2017) Direct Marketing Workshop (2017)
Direct Marketing Workshop (2017)asapconnections
 
Public relations & publicity by manish badhiye
Public relations & publicity by manish badhiyePublic relations & publicity by manish badhiye
Public relations & publicity by manish badhiyeManish Badhiye
 
Creativity In Direct Marketing
Creativity In Direct MarketingCreativity In Direct Marketing
Creativity In Direct MarketingPhillip Smith
 
Getting Things Done met David Allen - Masterclass met ScaleUp Company 22 apri...
Getting Things Done met David Allen - Masterclass met ScaleUp Company 22 apri...Getting Things Done met David Allen - Masterclass met ScaleUp Company 22 apri...
Getting Things Done met David Allen - Masterclass met ScaleUp Company 22 apri...Erno Hannink
 

Viewers also liked (20)

Chap14 Direct Marketing
Chap14 Direct MarketingChap14 Direct Marketing
Chap14 Direct Marketing
 
Direct marketing ppt
Direct marketing pptDirect marketing ppt
Direct marketing ppt
 
Direct marketing
Direct marketingDirect marketing
Direct marketing
 
Direct Marketing
Direct MarketingDirect Marketing
Direct Marketing
 
Direct marketing and direct selling
Direct marketing and direct sellingDirect marketing and direct selling
Direct marketing and direct selling
 
Tools of sales promotion
Tools of sales promotionTools of sales promotion
Tools of sales promotion
 
Sales Promotion
Sales Promotion Sales Promotion
Sales Promotion
 
9 sales promotion
9 sales promotion9 sales promotion
9 sales promotion
 
Intro to PBL and what makes an effective problem #openeducationwk
Intro to PBL and what makes an effective problem #openeducationwkIntro to PBL and what makes an effective problem #openeducationwk
Intro to PBL and what makes an effective problem #openeducationwk
 
Sami direct a-lifetime-opportunity Sami Direct, Do You want To Join? For fur...
Sami direct a-lifetime-opportunity Sami Direct, Do You want To Join? For fur...Sami direct a-lifetime-opportunity Sami Direct, Do You want To Join? For fur...
Sami direct a-lifetime-opportunity Sami Direct, Do You want To Join? For fur...
 
The Path to Effective Direct Marketing
The Path to Effective Direct MarketingThe Path to Effective Direct Marketing
The Path to Effective Direct Marketing
 
1 marketing fundmentals
1 marketing fundmentals1 marketing fundmentals
1 marketing fundmentals
 
Marketing Management Fundmentals
Marketing Management FundmentalsMarketing Management Fundmentals
Marketing Management Fundmentals
 
Chapter 01 (fundamentals of marketing)
Chapter 01 (fundamentals of marketing)Chapter 01 (fundamentals of marketing)
Chapter 01 (fundamentals of marketing)
 
corporate communication and public relation
corporate communication and public relationcorporate communication and public relation
corporate communication and public relation
 
Direct Marketing Workshop (2017)
Direct Marketing Workshop (2017) Direct Marketing Workshop (2017)
Direct Marketing Workshop (2017)
 
Public relations & publicity by manish badhiye
Public relations & publicity by manish badhiyePublic relations & publicity by manish badhiye
Public relations & publicity by manish badhiye
 
Creativity In Direct Marketing
Creativity In Direct MarketingCreativity In Direct Marketing
Creativity In Direct Marketing
 
Getting Things Done met David Allen - Masterclass met ScaleUp Company 22 apri...
Getting Things Done met David Allen - Masterclass met ScaleUp Company 22 apri...Getting Things Done met David Allen - Masterclass met ScaleUp Company 22 apri...
Getting Things Done met David Allen - Masterclass met ScaleUp Company 22 apri...
 
Telework: The Who, What, When, Where & Why
Telework: The Who, What, When, Where & WhyTelework: The Who, What, When, Where & Why
Telework: The Who, What, When, Where & Why
 

Similar to Direct Marketing 101 Workshop 1

Direct Marketing 101 Workshop 1
Direct Marketing 101 Workshop 1Direct Marketing 101 Workshop 1
Direct Marketing 101 Workshop 1DWS Associates
 
Direct Marketing 101 Workshop 2
Direct Marketing 101 Workshop 2Direct Marketing 101 Workshop 2
Direct Marketing 101 Workshop 2DWS Associates
 
Direct Marketing 101 Workshop 5
Direct Marketing 101 Workshop 5Direct Marketing 101 Workshop 5
Direct Marketing 101 Workshop 5DWS Associates
 
Buyerlytics is the Science of Selling
Buyerlytics is the Science of SellingBuyerlytics is the Science of Selling
Buyerlytics is the Science of SellingInfinity Contact
 
Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4DWS Associates
 
Lead Scoring Aligning Sales Marketing
Lead Scoring Aligning Sales MarketingLead Scoring Aligning Sales Marketing
Lead Scoring Aligning Sales MarketingSilverpop
 
Breakfast Event: Media Agency Financial Transparency
Breakfast Event: Media Agency Financial TransparencyBreakfast Event: Media Agency Financial Transparency
Breakfast Event: Media Agency Financial TransparencyEbiquity
 
Building Detailed Marketing Profiles to Drive Better Sales
Building Detailed Marketing Profiles to Drive Better SalesBuilding Detailed Marketing Profiles to Drive Better Sales
Building Detailed Marketing Profiles to Drive Better SalesJuliann Grant
 
sales-i partnership
sales-i partnershipsales-i partnership
sales-i partnershipAngie Wagner
 
Six Building Blocks Of Digital Transformation PowerPoint Presentation Slides
Six Building Blocks Of Digital Transformation PowerPoint Presentation SlidesSix Building Blocks Of Digital Transformation PowerPoint Presentation Slides
Six Building Blocks Of Digital Transformation PowerPoint Presentation SlidesSlideTeam
 
Customer Success Needs to Grow (Up)
Customer Success Needs to Grow (Up)Customer Success Needs to Grow (Up)
Customer Success Needs to Grow (Up)Emily Millard Murphy
 
Customer Success Needs to Grow (Up)
Customer Success Needs to Grow (Up)Customer Success Needs to Grow (Up)
Customer Success Needs to Grow (Up)Aggregage
 
Summary - Fundamentals Of B2B Sales And Marketing - John M. Coe
Summary - Fundamentals Of B2B Sales And Marketing - John M. CoeSummary - Fundamentals Of B2B Sales And Marketing - John M. Coe
Summary - Fundamentals Of B2B Sales And Marketing - John M. CoeJohn Kivit
 
Marketing Plan Of Energypac Engineering Limited
Marketing Plan Of Energypac Engineering LimitedMarketing Plan Of Energypac Engineering Limited
Marketing Plan Of Energypac Engineering Limitedsample_m2000
 
The History of Infinity Contact Buyerlytics Solution
The History of Infinity Contact Buyerlytics SolutionThe History of Infinity Contact Buyerlytics Solution
The History of Infinity Contact Buyerlytics SolutionInfinity Contact
 
Proposal For Measuring Business Performance PowerPoint Presentation Slides
Proposal For Measuring Business Performance PowerPoint Presentation SlidesProposal For Measuring Business Performance PowerPoint Presentation Slides
Proposal For Measuring Business Performance PowerPoint Presentation SlidesSlideTeam
 
Six Building Blocks Of Digital Transformation Powerpoint Presentation Slides
Six Building Blocks Of Digital Transformation Powerpoint Presentation SlidesSix Building Blocks Of Digital Transformation Powerpoint Presentation Slides
Six Building Blocks Of Digital Transformation Powerpoint Presentation SlidesSlideTeam
 
Sydney Event: A Social Affair
Sydney Event: A Social AffairSydney Event: A Social Affair
Sydney Event: A Social AffairRobin Leonard
 

Similar to Direct Marketing 101 Workshop 1 (20)

Direct Marketing 101 Workshop 1
Direct Marketing 101 Workshop 1Direct Marketing 101 Workshop 1
Direct Marketing 101 Workshop 1
 
Direct Marketing 101 Workshop 2
Direct Marketing 101 Workshop 2Direct Marketing 101 Workshop 2
Direct Marketing 101 Workshop 2
 
Direct Marketing 101 Workshop 5
Direct Marketing 101 Workshop 5Direct Marketing 101 Workshop 5
Direct Marketing 101 Workshop 5
 
Buyerlytics is the Science of Selling
Buyerlytics is the Science of SellingBuyerlytics is the Science of Selling
Buyerlytics is the Science of Selling
 
Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4
 
Lead Scoring Aligning Sales Marketing
Lead Scoring Aligning Sales MarketingLead Scoring Aligning Sales Marketing
Lead Scoring Aligning Sales Marketing
 
Breakfast Event: Media Agency Financial Transparency
Breakfast Event: Media Agency Financial TransparencyBreakfast Event: Media Agency Financial Transparency
Breakfast Event: Media Agency Financial Transparency
 
Building Detailed Marketing Profiles to Drive Better Sales
Building Detailed Marketing Profiles to Drive Better SalesBuilding Detailed Marketing Profiles to Drive Better Sales
Building Detailed Marketing Profiles to Drive Better Sales
 
Social Selling
Social SellingSocial Selling
Social Selling
 
sales-i partnership
sales-i partnershipsales-i partnership
sales-i partnership
 
Six Building Blocks Of Digital Transformation PowerPoint Presentation Slides
Six Building Blocks Of Digital Transformation PowerPoint Presentation SlidesSix Building Blocks Of Digital Transformation PowerPoint Presentation Slides
Six Building Blocks Of Digital Transformation PowerPoint Presentation Slides
 
Digital Measurement
Digital MeasurementDigital Measurement
Digital Measurement
 
Customer Success Needs to Grow (Up)
Customer Success Needs to Grow (Up)Customer Success Needs to Grow (Up)
Customer Success Needs to Grow (Up)
 
Customer Success Needs to Grow (Up)
Customer Success Needs to Grow (Up)Customer Success Needs to Grow (Up)
Customer Success Needs to Grow (Up)
 
Summary - Fundamentals Of B2B Sales And Marketing - John M. Coe
Summary - Fundamentals Of B2B Sales And Marketing - John M. CoeSummary - Fundamentals Of B2B Sales And Marketing - John M. Coe
Summary - Fundamentals Of B2B Sales And Marketing - John M. Coe
 
Marketing Plan Of Energypac Engineering Limited
Marketing Plan Of Energypac Engineering LimitedMarketing Plan Of Energypac Engineering Limited
Marketing Plan Of Energypac Engineering Limited
 
The History of Infinity Contact Buyerlytics Solution
The History of Infinity Contact Buyerlytics SolutionThe History of Infinity Contact Buyerlytics Solution
The History of Infinity Contact Buyerlytics Solution
 
Proposal For Measuring Business Performance PowerPoint Presentation Slides
Proposal For Measuring Business Performance PowerPoint Presentation SlidesProposal For Measuring Business Performance PowerPoint Presentation Slides
Proposal For Measuring Business Performance PowerPoint Presentation Slides
 
Six Building Blocks Of Digital Transformation Powerpoint Presentation Slides
Six Building Blocks Of Digital Transformation Powerpoint Presentation SlidesSix Building Blocks Of Digital Transformation Powerpoint Presentation Slides
Six Building Blocks Of Digital Transformation Powerpoint Presentation Slides
 
Sydney Event: A Social Affair
Sydney Event: A Social AffairSydney Event: A Social Affair
Sydney Event: A Social Affair
 

More from patmcgraw

Interim marketing executive
Interim marketing executiveInterim marketing executive
Interim marketing executivepatmcgraw
 
Developing a Successful Direct Marketing Plan
Developing a Successful Direct Marketing PlanDeveloping a Successful Direct Marketing Plan
Developing a Successful Direct Marketing Planpatmcgraw
 
Competitive Intelligence 101: An Introduction
Competitive Intelligence 101: An IntroductionCompetitive Intelligence 101: An Introduction
Competitive Intelligence 101: An Introductionpatmcgraw
 
Marketing and Sales Evaluation
Marketing and Sales EvaluationMarketing and Sales Evaluation
Marketing and Sales Evaluationpatmcgraw
 
Lead Scoring & Nurturing in Higher Education
Lead Scoring & Nurturing in Higher EducationLead Scoring & Nurturing in Higher Education
Lead Scoring & Nurturing in Higher Educationpatmcgraw
 
Sales and Marketing Optimization
Sales and Marketing OptimizationSales and Marketing Optimization
Sales and Marketing Optimizationpatmcgraw
 
Blogs: What are they (and why should you care!?)
Blogs: What are they (and why should you care!?)Blogs: What are they (and why should you care!?)
Blogs: What are they (and why should you care!?)patmcgraw
 

More from patmcgraw (7)

Interim marketing executive
Interim marketing executiveInterim marketing executive
Interim marketing executive
 
Developing a Successful Direct Marketing Plan
Developing a Successful Direct Marketing PlanDeveloping a Successful Direct Marketing Plan
Developing a Successful Direct Marketing Plan
 
Competitive Intelligence 101: An Introduction
Competitive Intelligence 101: An IntroductionCompetitive Intelligence 101: An Introduction
Competitive Intelligence 101: An Introduction
 
Marketing and Sales Evaluation
Marketing and Sales EvaluationMarketing and Sales Evaluation
Marketing and Sales Evaluation
 
Lead Scoring & Nurturing in Higher Education
Lead Scoring & Nurturing in Higher EducationLead Scoring & Nurturing in Higher Education
Lead Scoring & Nurturing in Higher Education
 
Sales and Marketing Optimization
Sales and Marketing OptimizationSales and Marketing Optimization
Sales and Marketing Optimization
 
Blogs: What are they (and why should you care!?)
Blogs: What are they (and why should you care!?)Blogs: What are they (and why should you care!?)
Blogs: What are they (and why should you care!?)
 

Recently uploaded

Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876dlhescort
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...lizamodels9
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 

Recently uploaded (20)

Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 

Direct Marketing 101 Workshop 1

  • 1. Direct Marketing 101 Workshop 1 Introduction to Direct Marketing (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
  • 2. Introduction to Direct Marketing (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Direct Marketing Flow Chart (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing Audience Product Shipping Processing Other Pubs Lists Analysis Fulfillment Media Production Format Copy Creative Testing Research Offer
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. 4 Phases of DR Programs (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing Reactivation Front End Acquisition Conversion Back End Retention
  • 28. End of DM 101 Workshop 1 See Workshop 2 to Continue Our complete Direct Marketing 101 Workshop series can be conducted via webcast or in person depending on your preference. For more information about this workshop, others and our consulting services, contact DWS Associates today at (651) 315- 7588 or [email_address] ! (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing

Editor's Notes

  1. These are the five most important things you have to worry about when creating a direct marketing campaign.
  2. The four phases of a direct response program are: 1) Acquiring the new prospect. 2) Converting the prospect into a customer/buyer. 3) Retaining that customer once you have acquired them. 4) Reactivating old customers who have stop purchasing or not purchased in a long time. All customers go through these phases in a direct response marketing program.