1. Page MARKETING YOURSELF IN A BRAND-ORIENTED WORLD PSGA Annual Fall Conference October 28, 2011

2. Page What is branding to you?

3. The feeling you have in your gut when you come in contact with something? Yep. That’s the brand.

4. A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle look pretty much alike. ~ Al Ries

5. + = Too little trust Too much information

6. COMPETENCE

7. CHARACTER

8. YOU ARE A BRAND We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. Tom Peters

9. Self-marketing (my definition) The process of planning and executing the conception, pricing and promotion of your ideas, goods, and services to create exchanges that satisfy your personal and professional goals. MARKETING REDEFINED

12. Who you are Who you are for How you are different Why that matters Category Competition Customer Company THE FOUR C’S POSITIONING

16. Page THINGS YOU CAN DO NOW

19. CONSIDER TWITTER

20. AND THE “OTHER INTERNET”

26. YOURNAME.COM

27. Page

28. Page Q + A

29. Page THANK YOU! Patrick Byers [email_address] 425.283.1818 direct @patrickbyers outsourcemarketing.com responsiblemarketing.com facebook.com/outsourcemarketing