3. The feeling you have in your gut when you come in contact with something? Yep. That’s the brand.
4. A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle look pretty much alike. ~ Al Ries
8. YOU ARE A BRAND We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. Tom Peters
9. Self-marketing (my definition) The process of planning and executing the conception, pricing and promotion of your ideas, goods, and services to create exchanges that satisfy your personal and professional goals. MARKETING REDEFINED
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12. Who you are Who you are for How you are different Why that matters Category Competition Customer Company THE FOUR C’S POSITIONING