1. Is
Your
TV
Connected?
patrick
hopf
-­‐
sourceknowledge

2. Some
Stats
Global:
Smart
TV
ownership
levels
are
highest
in
France
and
Scandinavia.
[Source:
YouGov,
February
2012]
1.8bn
devices
with
inbuilt
internet
connecKvity
in
use
in
over
570m
homes
by
end-­‐2016.
[Source:
Informa
Telecoms
&
Media,
January
201
US:
38%
of
US
households
have
at
least
one
television
set
connected
to
the
Internet
–
up
from
30%
last
year,
and
24%
two
years
ago.
[Source:
Leichtman
Research
Group,
April
2012]
UK:
In
the
UK,
connected
TVs
accounted
for
16%
of
all
sales
in
2011,
vs
9%
in
2010.
About
40%
of
all
screens
over
33”
now
have
internet
access.
[Source:
TV
Licensing,
March
2012]
patrick
hopf
-­‐
sourceknowledge

3. Some
Stats
Canada:
“Smart”
TV
penetraKon
sales
in
Canada
is
currently
under
10%,
but
expected
to
reach
50%
by
2019
Only
10%
of
online
Canadian
adults
connect
to
the
Internet
on
their
TVs
monthly
35%
of
Canadian
televisions
are
connect
to
the
Internet.
Gaming
consoles
are
the
most
common
followed
by
direct
PC
to
TV
connecKons.
Source:
Jonathan
Carrigan
–
Media
OperaKons
&
Technology
Quebec:
Only
10%
of
Quebecois
have
a
TV
that
can
connect
to
the
Internet.
Source:
Infopress.com
patrick
hopf
-­‐
sourceknowledge

4. patrick
hopf
-­‐
sourceknowledge

5. patrick
hopf
-­‐
sourceknowledge

6. patrick
hopf
-­‐
sourceknowledge

7. -­‐US
Source:
Nielsen
–
State
of
the
Media
Q2,
2012
-­‐US
patrick
hopf
-­‐
sourceknowledge

8. Source:
Nielsen
–
State
of
the
Media
Q2,
2012
-­‐US
patrick
hopf
-­‐
sourceknowledge

9. Neclix
is
Driving
the
Growth
This
increased
usage
is
heavily
driven
by
Neclix
subscribers,
with
30%
of
Neclix
subscribers
watching
video
from
the
Internet
via
one
of
these
connected
devices
weekly,
compared
to
3%
weekly
use
among
all
non-­‐Neclix
subscribers.
Source:
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us:
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patrick
hopf
-­‐
sourceknowledge