XP3 propels Category Management initiatives by organizing strategic intelligence, reducing efforts and combining shopper insights with Category Management. Full integration with Microsoft PowerPoint and Excel eliminates workflow redundancy while uniquely enhancing the creation of customized dynamic reports and presentations.

1. WHY GIVING US A LITTLE TIME
CAN SAVE YOU A LOT OF MONEY

2. NO ONE HAS TIME
You have your hands full
Your employees have to-do lists on
their to-do lists
Your family called
Your client called
The world called

3. IN A PERFECT WORLD
Would you rather spend your time…
Performing repetitive tasks? or Generating creative ideas?

4. THIS IS WHERE WE COME IN
Interactive Edge has been a leading solutions
provider to the Consumer Goods industry for
over 17 years and have built & improved a
platform that continues to meet the changing
needs of your market.
We understand the evolution from data to
strategy to action and present a faster way for
your organization to get there.

5. The XP3 SOLUTION
XP3 Suite is a platform of dynamic data
processing, analysis and authoring tools that can
be the pathway to getting your entire
organization to act in a more
strategic, creative, and efficient manner.

6. What Is XP3?
XP3 Suite is a Microsoft Office based presentation and reporting solution that
transforms data into actionable insights. Combining a powerful data analysis
engine with flexible, easy-to-use front end tools, XP3 improves the quality and
development speed of data intensive Excel reports and PowerPoint
Presentations.
This gives business users the ability to quickly, efficiently and effectively
leverage virtually any data to create, apply and distribute best practice
analytics to capitalize on insights that lead to increased sales and profits.

7. YOUR COMPANY + XP3
Analytic intelligence with dynamic, one-click information updates.
This allows you to meet increasing demands while simplifying effort.
Ability to access & interpret data from virtually any stream, and
output customized reports and presentations.
The growing diversity of information will no longer pose a challenge.
The tools to structure business data & marketing resources in an
intuitive manner, with flexibility and easy updates.
This eliminates redundancy in data and productivity.
Full integration with Microsoft PowerPoint and Excel.
By leveraging software that your team already uses, we ensure a narrow learning
curve, while simplifying workflow and empowering output.

8. WHAT ARE THE RESULTS?
Clear comprehensible visibility into key
MANAGEMENT
areas of your business
Robust analysis, automating redundant
BUSINESS ANALYSTS tasks, delegating updates, smart text, one-click
refresh, multiple presentation generation
Dynamic content updating, one-click
SALES TEAM refresh, access to best-in-class analysis and
brand standards
Standardizing data presentations and
CUSTOMERS reports, custom-tailored to each objective

9. XP3 CUSTOMERS
Our customers consist of consumable goods, automotive and durable goods.
Bump Williams
Consulting

10. WHAT OUR CUSTOMERS ARE SAYING
“This tool saves me hundreds of hours every month! As a vendor representing a broad
portfolio of products, it is important for Newell Rubbermaid to efficiently analyze massive
amounts of data and serve up business insights that are relevant to our retail partners. XP3
helps my team do exactly that by taking the manual work out of creating analytic content and
presentations and giving non-technical users almost unlimited flexibility to drill into business
issues on-the-fly. The speed and quality of the insights we can deliver when leveraging this
kind of technology is a true competitive advantage.”
Steve Sigrist, Vice President of Sales Operations Walmart Division
“XP3 provides seamless data flow between corporate and remote users and delivers highly
flexible and customizable reports with an easy to use, intuitive interface that allows end-users
to change data on-the-fly.”
Rob Conder, Director Business Analytics and Data Integration

11. WHAT OUR CUSTOMERS ARE SAYING
“Having an engine that sits atop multiple data bases that enables compelling stories to be
presented with great speed is the start to an insight deployment strategy. Without having this
type of engine, a support person may spend a week or more building a compelling sales deck
for a retailer. With this type of engine, that same deck can be both built and populated as well
as being 80 percent analyzed in just minutes versus days which is truly a Best Practice.
Interactive Edge is the leading company that has developed this type of engine. It is the Best
Practice within the CPG Industry in being a focal point of any Insight Deployment Strategy.”
Craig Hodnett, Senior Director Category Insights
“The Strategic Insights Team is able to spend more time on value-added customer activities
since XP3 began rolling through the organization, allowing for more face time with the
customer on collaborative planning. They are thrilled that some of the analytical heavy lifting
is now being done centrally. The increased focus on the customer allows them to not only
deliver more and deliver better insights, but they are building better, mutually beneficial
relationships with the customer.”
Carol Stephany-Burns, Category Insights Analyst – Strategic Insights

12. Built to Reflect
The Way You Do Business
IRI Panel Shipments
POS ACNielsen
Spectra
Data Updates
Presentation Updates
Data Analysts Category Managers, Presentation Account Executives, Customer, Retailer
Business Support, IT Developers, Business Support Field Sales, Brokers Distributor
Integrate & Develop Insights & Customize
Manage Data Recommendations & Present

13. XP3 Presentation Builder
Charting, analysis and presentation component fully integrated with Microsoft
PowerPoint. XP3 Presentation Builder helps category managers and business
analysts create best practice, turn-key presentations that include dynamic
charts, graphs, maps and Intelligent Text
Intelligent Text – Easily create robust, logical
statements that automatically interpret key
findings and dynamically update along with
data selections
Presentation Generation – Automatically
populate multiple data-driven presentation
scenarios with unique insights for the specific
retailers, distributors
XP3 Turbo Templates – Leverage the extensive
library of expertly defined analysis slides

14. XP3 Quick Picks
Eliminate workflow redundancy and provide greater accuracy
in presentation content
Expert data knowledge from top level strategists
is easily delegated across teams
• No need to understand the naming
convention of diverse data sources
• Default competitive selections and retailer
logos are automatically selected
Combine Category Management with your
Shopper Insights to create ready to use
presentations with fact-driven insight as well as
qualitative intelligence such as research and
marketing material
• Presentation content is tailored upon
specific strategies in order to address
current retail situations

15. XP3 Data Tools
XP3’s back-end consists of powerful tools for the loading, integration and
management of data.
XP3 Data Integrator – Facilitates the creation of
mapping databases which are used to integrate
multiple data sources into combined cubes so
users can incorporate multiple data sources on
a single chart, graph or report
XP3 Data Workshop – Load and manage custom
data views with hierarchies and segments that
accurately reflect the different views of the data
XP3 Dimensional Data Loader – Easily
load, transform and aggregate data from
virtually any format without pre-processing or
cleansing

16. XP3 Report Builder Overview
Building Queries – Build complex queries using
an intuitive wizard interface
Dynamic Pivot Tables – Construct enhanced
Pivot Tables that are based on exactly the data
you want
One-Click Refresh – Update your entire report
with the latest data with one click
Global Selections – Create reports customized to
individual brands with a single mouse click
Report Generation – Automate creation of
whole categories of reports from a single
location

17. XP3 Brand Builder
Improve the efficiency of sales presentations and the speed to insights for
retail partners through Flash-based PowerPoint templates
Marketing Calendar - Dynamically display
marketing programs from national to retailer-
specific
Sell Sheet Builder - Intuitively build sell sheets
that join various shippers or displays with
corresponding promotional materials
Visual Merchandiser - Easily build displays
through drag and drop functionality in various
retail environments by selecting shelving
options and product images
Video List Builder - Create video playlists of
marketing collateral and view them within your
PowerPoint presentation

18. Industry Recognition
Consumer Goods Technology Reader’s Choice Award 2012
– Named by CGT readers as Top 10 Provider for Demand Data Analytics
SAP TechEd DemoJam Winner 2007 / SAP DemoJam Presenter 2008
– The winning presentation demonstrated how to leverage XP3 to connect data-intensive Microsoft PowerPoint presentations
directly to SAP NetWeaver BI and automatically generate insightful and visually attractive customer-specific sales decks
including charts, graphs and analysis based on real-time data
Selected to Be Member of SAP Industry Value Network for Consumer Products
– The IVN brings SAP together with SAP customers and partners to focus on key priority business needs and opportunities in the
consumer products industry and based upon SAP customer feedback and nominations
Microsoft Certified Partner
– Partnership is based on the demonstrated commitment to delivering value to clients and the successful completion of third-
party compatibility testing of XP3
– Participation in the program allows Interactive Edge to develop and present advanced data analysis and business intelligence
solutions for clients utilizing Microsoft Office applications in integration with Microsoft Analysis Services
Continuous Category Management Whitepaper
– Written in collaboration with Brian Harris, Co-Founder of The Partnering Group
SAPPHIRE Presenter
– Presented with Newell Rubbermaid how XP3 has driven bottom-line growth with their key leading retailers
Gartner MarketScope for Sales Force Automation in the Consumer Goods Industry
– “Interactive Edge is a mainstay of the technology-enabled category management and product category data analytics space
with its XP3 product.”
– Rating: Positive

19. GET TO THE IDEAS!
Reach out to us &
Let us change the way you work!
www.interactiveedge.com
v. 646.429.1618