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Nacht van de uitblinkers, 4 juni 2014
NEW TOOLS
NEW SKILLS
NEW MINDSET
@patrickpijl
73slides
John Meada
YOUR NEXT
CEO IS A DESIGNER
BUSINESS AS USUAL
IS DEAD
BUSINESS PLANS ARE
SO 1980
A SHORT
INTRODUCTION
A 6-FEET UNDER
FAMILY
Night of the Game Changers
Night of the Game Changers
ALMOST 1 MILLION
26 TRANSLATIONS
Night of the Game Changers
WHY IS
BUSINESS
MODELING SO
POPULAR?
Night of the Game Changers
Night of the Game Changers
DISRUPT BEFORE
WE ARE
DISRUPTED
1 SINGLE
QUESTION
WHERE IS
VALUE
CREATED?
Insights from Moments of Impact:
UNFORESEEN
TURBULENCE IS
A CONSTANT
FEATURE IN
OUR WORLD
VUCA – WORLD:
NON-STOP VOLATILITY,
UNCERTAINTY,
COMPLEXITY AND
AMBIQUITY
`	
  
`	
  
`	
  
`	
  
LIKE AN AMUSEMENT
PARK: FULL OF
THRILLING RIDES. NOT
ALL OF THEM ARE FUN.	
  
Source:	
  Moments	
  of	
  Impact	
  
THE WORLD
HAS CHANGED
`	
  FROM THIS…
`	
  TO AMAZON.
`	
  FROM THIS…
`	
  TO LYFT*
*	
  A	
  new	
  taxi	
  concept	
  in	
  San	
  Francisco	
  
`	
  FROM THIS…
`	
  TO BMW DRIVENOW.
WHAT WE SEE...
ARE THE
NEW RULES
OF BUSINESS
THE BUSINESS
MODEL CANVAS
WHO IS MY CUSTOMER?1
WHAT DO I OFFER?2
WHAT CHANNELS I USE?3
WHAT RELATIONSHIP?4
WHAT REVENUE STREAMS?5
WHAT ARE MY KEY RESOURCES6
KEY ACTIVITIES?7
KEY PARTNERS?8
WHAT IS MY COST STRUCTURE?9
CUSTOMER
SEGMENTS
KEY PARTNERS
COST STRUCTURE REVENUE STREAMSCHANNELS
CUSTOMER
RELATIONSHIPS
KEY RESOURCES
VALUE PROPOSITIONSKEY ACTIVITIES
ONETAB
AUSTRALIA
`	
  
MEET SCOTT
Night of the Game Changers
THEIR	
  IDEA	
  WAS…	
  
`	
  
HE HAD AN IDEA…
`	
  
`	
  
TO MAKE SERIOUS
MONEY…
`	
  
WITH AN APP…
Night of the Game Changers
Night of the Game Changers
WHO IS OUR
CUSTOMER?
WHAT IS THEIR
PROBLEM?
Night of the Game Changers
Night of the Game Changers
WHAT THEY
LEARNED
Night of the Game Changers
CREDITCARD	
  
HANDLING	
  IS	
  A	
  PAIN	
  
IN	
  THE	
  ASS!	
  
THEY MAKE LIFE
EASIER FOR
BOTH
WHAT DOES IT
LOOK LIKE?
BUSINESS MODEL ONETAB #1 – THE IDEA
APP
STORES
APP
DOWNLOAD FEES
DRINKERS
PEOPLE
SOCIAL
MEDIA
DEVELOPMENT
TEAM
DEVELOP AND
MAINTAIN APP
APP
DEVELOPMENT
A REALLY COOL APP
FOR BUYING DRINKS
WE HAVE
ANOTHER
CUSTOMER!
BUSINESS MODEL ONETAB #2 – MORE CUSTOMERS
APP STORES
PAY PER USEPEOPLE
MARKETEERS
AND DEVELOPERS
APP
DEVELOPMENT
FASTER ORDER PROCESS
MORE SALES
DRINKERS
KEEP THE NIGHT MOVING
NO WORRIES ABOUT PAYING
STAFF
FREE
SOCIAL MEDIA
DEVELOP AND
MAINTAIN APP
DEVELOP
CUSTOMER BASE
ONETAB APP
SIMPLIFY AND ENHANCE
RELATIONSHIP
CUSTOMER-STAFF-VENUE
APP STORE
FEES
POS SOFTWARE
PROVIDER
(H&L AUSTRALIA)
BUSINESS MODEL ONETAB #3 - DISTRIBUTION
APP STORES
PAY PER USEPEOPLE
MARKETEERS
AND DEVELOPERS
APP
DEVELOPMENT
FASTER ORDER PROCESS
MORE SALES
POINT OF SALE
SOFTWARE PROVIDER
(H&L AUSTRALIA)
PUNTERS
KEEP THE NIGHT MOVING
NO WORRIES ABOUT PAYING
POURERS
FREE
SOCIAL MEDIA
DEVELOP AND
MAINTAIN APP
DEVELOP
CUSTOMER BASE
ONETAB APP
SIMPLIFY AND ENHANCE
RELATIONSHIP
CUSTOMER-STAFF-VENUE
APP STORE
FEES
POINT OF SALE
SOFTWARE PROVIDER
(H&L AUSTRALIA)
TRANSACTION
MARGIN
TRANSACTION MARGIN
WHAT IS THEIR
NEXT BUSINESS
MODEL ABOUT?
Power of data.
“In God We Trust. For everything else it’s data.”
WHAT HAPPENED
WITH SCOTT?
`	
  
INVESTMENT SECURED!
Night of the Game Changers
SO, WHAT WE
LEARN?
THERE IS NO
SINGLE
SOLUTION!
KEEP
OBSERVING
AND TALKING
TO
CUSTOMERS!
GOOGLE
INNOVATION HAPPENS
AT THE EDGES
14
JOHAN
CRUIJFF
Thank
you!

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