Time for consumer goods companies to rethink digital marketing
Digital Coupon Market Executive Overview
1. STRATEGIC
WHITE PAPER
CHALLENGES
Digital
Coupon • Fraud Prevention
• Analysis & Data
Market • Multiple Platforms
by Jay Johnson
TAKEAWAYS
and Patrick Seaman
January 2013 • Huge market changes in
print circulation
numbers & ad revenue
• Domestic &
International Trends
• Mobile