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Paula Cervera

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A Clínica Vida é, indubitavelmente, não apenas a materialização de um sonho dos empreendedores, Drs. Aislan Rocha, Christian Campista e Juliana Campista. Mais que isso, uma conquista do empreendedorismo em Santo Antonio de Jesus, recôncavo baiano. Detentora de uma localização privilegiada, modernas instalações e equipamentos de moderna tecnologia, a Clínica congrega profissionais competentes, tendo, na presteza e excelência no atendimento, ingredientes fundamentais para o sucesso ostentado.

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ENTREVISTA CON RUI PORTO, CONSULTOR DE GRUPO ALPARGATAS Flip-flops, chanclas, chancletas, cholas, sandalias... muchas son las denominaciones con las que se refieren al producto estrella de Havaianas, la marca brasileña del grupo Alpargatas. Su historia, tan ligada al marketing y a la publicidad, es tan apasionante como escuchar a uno de los responsables del reposicionamiento de la firma en 1992, cuando las ventas caían y decidieron con éxito acercarse a un territorio emocional con el que han conseguido que estas chanclas de caucho sean un producto de moda y que, hoy en día, ir a una fiesta en Havaianas sea objeto de postureo.

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España vuelve a situarse entre los países que más empleo crean en Europa. Y lo ha hecho con un crecimiento del Producto Interior Bruto (PIB) mucho menor que en salidas de crisis anteriores. Un avance medio del 1,4% en 2014 ha bastado para que se hayan generado casi medio millón de puestos de trabajos nuevos en un año. El empleo crece, el PIB acelera su ritmo de expansión —al 2% en el tramo final de 2014, a cerca del 3% en las previsiones para 2015—, pero la devaluación salarial sigue ahí, atenuada por el menor coste de la vida. Esta misma semana, la encuesta de coste laboral reveló que a finales del año pasado, el salario medio había descendido un 0,2% en tasa anual. Un nuevo retroceso que llega en buena medida de la mano de los sueldos de esos nuevos empleos, significativamente más bajos que los de los destruidos durante la crisis. http://bit.ly/1Ci43vL

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El sector de la moda en el mundo es un campo con decenas de grandes jugadores, pero el Olimpo del textil está dominado por dos gigantes: el español Inditex y el sueco H&M. Comparten centros comerciales, pelean por las mejores localizaciones en las arterias comerciales del mundo y al final del año, comparan sus balances. En 2014, Inditex volvió a ganar la partida: registró más ventas, más beneficio y su valor en Bolsa es un 49% mayor. Sin embargo, la evolución de la sueca fue muy superior, ya que en un solo año su facturación y sus ganancias mejoraron el 18% y el 17% respectivamente, un alza que supone más que duplicar las cifras de la dueña de Zara.

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The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

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Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

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