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Designing Outside of



8 x11
    1
        2
      Developing Effective
      Publications and
      Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
concept   design
Focus
          Simplicity
concept   Signal to Noise
          Stickiness
Finding Images
  Using Images
          Text   design
 Presentations
     Programs
concept
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Focus

concept
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Colors & Emotions

 Ideas & Images

     Core
    Concept
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Simplicity

concept
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Si
     gn
          al
 RA            to
               TI   No
                         is
                    O         e
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
“If you put yourself in a position
where you have to stretch
outside your comfort zone,
then you are forced to expand
your consciousness”
“If you put yourself in a position
where you have to stretch
outside your comfort zone,
then you are forced to expand
your consciousness”
“If you put yourself in a position
       where you have to stretch
      outside your comfort zone,
  then you are forced to expand
            your consciousness.”
“If you put yourself in a position
where you have to s t r e t c h outside your comfort zone,
     then you are forced to expand your consciousness.”
“If you put yourself in a position
where you have to s t r e t c h outside your comfort zone,
     then you are forced to expand your consciousness.”
NRHH Chapter
             Membership
                              2007     2008   2009
                              2010
                                                   30.0
•   The number of NRHH
    members has increased                          22.5
    steadily over the past
    four years
                                                15.0

•   2010 was our best year                     7.5

                                               0

                             NRHH Members
NRHH Membership Increases

                       30
                26

         18
  12


  2007   2008   2009   2010
Percentage of chart which
   looks like Pac-Man


              Looks like Pac-Man

              Does not look like Pac-Man
Make it stick

concept
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
simplicity
unexpectedness
concreteness
credibility
Emotions
stories
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Focus
          Simplicity
concept   Signal to Noise
          Stickiness
Finding Images
  Using Images
          Text   design
 Presentations
     Programs
design
Finding Images

design
Start with
 the image
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
print
                   @300dpi


1024x768 @ 76dpi
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Consistency
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
search.creativecommons.org
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Using Images

design
VECTOR   RASTER
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
VECTOR   RASTER
STRETCH
your images
S T R E       T   C   H
your images
Don’t
contort
your images
Don’t use images with
            watermarks
Use
white
      space
Text

design
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
T   understanding fonts
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Serif

Sans Serif
  Artistic
Serif
Serif fonts are great for when you’re presenting
large blocks of text. They are easier to read and
more forgiving to the eye.
Sans Serif
Sans Serif for Headlines
Artistic
s tic fon ts
A rti are great to
convey a feeling.
DONT   BE
AFRAID TO
BREAK UP
YOUR TEXT
This is a Standard Headline
This is not a
Standard
                Headline
d de
 ad s i
  xt imi n ag e s
te r
  y o u
ge s
                                        im a
                                o u r
                       i de y
                in s
       t ex t
a dd
Presentations

design
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
slidument
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
bullet
    points
story
Programs

design
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs
concept   design
Focus
          Simplicity
concept   Signal to Noise
          Stickiness
Finding Images
  Using Images
          Text   design
 Presentations
     Programs

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Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs