What Are The Most Popular Social Media Platforms?

•

37 likes•8,055 views

Statistics from the Pew Internet and American Life Project's 2104 social media update (http://www.pewinternet.org/2015/01/09/social-media-update-2014/).

Social Media

Sex

Race

Age

Educational Level

Income

Employment Status

Urban/Rural
Which demographic breakdown
reveals the biggest disparity in
social media adoption?

0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Source: Pew Research Center Social Media Update 2104

0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Age comparison
18-29 yo
65+ yo
Source: Pew Research Center Social Media Update 2104

Otherwise
Platform use varies by demographics.
In other words, when age is held constant, social
media use as a whole is relatively uniform across
demographics. WHAT platforms people use is not.

0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Household income comparison
Less than 30k/yr
More than 75k/yr
30k-
30k-
75k+
75k+
75k+
Source: Pew Research Center Social Media Update 2104

0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Race comparison
White Hispanic
Black
Black
Black
Black
White
White
Source: Pew Research Center Social Media Update 2104

0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Sex comparison
Men Women
Women
Women
Men
Women
Men
Source: Pew Research Center Social Media Update 2104

So…when you wonder which platform
you should be on, ask yourself:

What are their demographics?
Who’s my audience?

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What Are The Most Popular Social Media Platforms?

1. What are the most popular social media platforms? and who uses them?

2. Sex Race Age Educational Level Income Employment Status Urban/Rural Which demographic breakdown reveals the biggest disparity in social media adoption?

3. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Source: Pew Research Center Social Media Update 2104

4. Age

5. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Age comparison 18-29 yo 65+ yo Source: Pew Research Center Social Media Update 2104

6. Otherwise Platform use varies by demographics. In other words, when age is held constant, social media use as a whole is relatively uniform across demographics. WHAT platforms people use is not.

7. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Household income comparison Less than 30k/yr More than 75k/yr 30k- 30k- 75k+ 75k+ 75k+ Source: Pew Research Center Social Media Update 2104

8. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Race comparison White Hispanic Black Black Black Black White White Source: Pew Research Center Social Media Update 2104

9. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Sex comparison Men Women Women Women Men Women Men Source: Pew Research Center Social Media Update 2104

10. So…when you wonder which platform you should be on, ask yourself:

11. What are their demographics? Who’s my audience?

12. What are the most popular social media platforms? and who uses them?

What Are The Most Popular Social Media Platforms?

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