Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What Are The Most Popular Social Media Platforms?

7,861 views

Published on

Statistics from the Pew Internet and American Life Project's 2104 social media update (http://www.pewinternet.org/2015/01/09/social-media-update-2014/).

Published in: Social Media

What Are The Most Popular Social Media Platforms?

  1. What are the most popular social media platforms? and who uses them?
  2. Sex Race Age Educational Level Income Employment Status Urban/Rural Which demographic breakdown reveals the biggest disparity in social media adoption?
  3. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Source: Pew Research Center Social Media Update 2104
  4. Age
  5. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Age comparison 18-29 yo 65+ yo Source: Pew Research Center Social Media Update 2104
  6. Otherwise Platform use varies by demographics. In other words, when age is held constant, social media use as a whole is relatively uniform across demographics. WHAT platforms people use is not.
  7. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Household income comparison Less than 30k/yr More than 75k/yr 30k- 30k- 75k+ 75k+ 75k+ Source: Pew Research Center Social Media Update 2104
  8. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Race comparison White Hispanic Black Black Black Black White White Source: Pew Research Center Social Media Update 2104
  9. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Sex comparison Men Women Women Women Men Women Men Source: Pew Research Center Social Media Update 2104
  10. So…when you wonder which platform you should be on, ask yourself:
  11. What are their demographics? Who’s my audience?
  12. What are the most popular social media platforms? and who uses them?

×