Statistics from the Pew Internet and American Life Project's 2104 social media update (http://www.pewinternet.org/2015/01/09/social-media-update-2014/).

1. What are the
most popular
social media
platforms?
and who uses them?

2. Sex
Race
Age
Educational Level
Income
Employment Status
Urban/Rural
Which demographic breakdown
reveals the biggest disparity in
social media adoption?

3. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Source: Pew Research Center Social Media Update 2104

4. Age

5. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Age comparison
18-29 yo
65+ yo
Source: Pew Research Center Social Media Update 2104

6. Otherwise
Platform use varies by demographics.
In other words, when age is held constant, social
media use as a whole is relatively uniform across
demographics. WHAT platforms people use is not.

7. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Household income comparison
Less than 30k/yr
More than 75k/yr
30k-
30k-
75k+
75k+
75k+
Source: Pew Research Center Social Media Update 2104

8. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Race comparison
White Hispanic
Black
Black
Black
Black
White
White
Source: Pew Research Center Social Media Update 2104

9. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Sex comparison
Men Women
Women
Women
Men
Women
Men
Source: Pew Research Center Social Media Update 2104

10. So…when you wonder which platform
you should be on, ask yourself:

11. What are their demographics?
Who’s my audience?

12. What are the
most popular
social media
platforms?
and who uses them?