A journey from the combined business-design-technology view of the Internet of Things (IoT) to detailed recommendations on the process of creating successful digital services and the preferred solutions we have found at Futurice. This is based on 4 years of consulting work in the field, building several services and finding what works and which technologies are most likely to succeed. Presented at Aalto Telecom Forum, Espoo, Finland December 1 2015

1. Aalto Telecom Forum
Smart Cities:
IoT Service Creation
Paul Houghton
Director, Wizardry and Development
Futurice

2. The World is Just a
Giant Reactive Hashmap

3. We create digital services and
products for people to love.
• Founded in 2000
• 300 employees from 18 countries
• 8th year in a row profitable growth
• YOY growth 30%

4. Successful IoT Service

5. Business
Successful IoT Service
Great UX
Easier
Seamless
Ecosystem
Integrated
Much Better
Real
Open
Useful
Service Design Technology

6. LSC is a multi-disciplinary way of working that
maximizes the probability of creating successful
digital services
Lean
Service
Creation

7. Our toolbox

8. Innovation World View
Design
&
Business
General
Specific
Tech
Bottom up vs Top Down

9. PAUL LOOKING
WORRIED
RICARDO LOOKING
DREAMY
UNICORNnerds

10. Bottom Up Example: Networking
Traditional Cloud Cheap and easy
IP Works anywhere
Address by DNS
Local Cloud New and strange, more work but..
Bluetooth LE and WIFI Faster and more reliable
Phone, IoT device Address by name/function
Content Centric Networking Combine with traditional cloud

11. Top Down Example: Disneyland
Business: I want people to spend more money and not realize they are doing it
Designer: I want something cool to make your experience magical and effortless

12. From the first email sent in 1971
to control your home from your mobile
it has been a fast ride.

15. IoT = Internet of Things
Two Supply Drivers: 1. Single Board Computer Price
2. Wireless Price

18. SBC8255 WiFi Module

19. IoT = Internet of Things
Two Demand Drivers: 1. Economics
2. UX

20. IoT = Internet of Things
Two Demand Drivers: 1. Economics
2. UX

21. The next generation of services will make use of
more than one connection
EmotionalPhysicalWireless

22. Service Kit
IoT

23. PUBLIC SQUARE CONFERENCE
NEIGHBORHOOD SMART BUILDING / SMART HOME SUPERMARKET
Hyperlocal Marketing, Accessibility, Transportation… Networking, Multimedia, Knowledge Sharing…
Marketing, Customer Care, Navigation, Support…Smart Cities, Transportation, Cultural, Community…
Scenarios &
Blueprints

25. http://iotservicekit.com

26. Great. But is IoT really
different from mobile?
Can’t I just keep designing
and building services
like I always have?

27. Good IoTss
services are fundamentally different
Physical + Digital =
If: 1. Fast 2. Reliable 3. Intuitive

28. Good IoTss
services are fundamentally different
Physical + Digital =
If: 1. Fast 2. Reliable 3. Intuitive
4. Trusted

30. Services are inside everything
The tech is just a tool
So Ask yourself: what world do
you want to live in?

32. Smart Cities
New Connections:
The City as an Open Ecosystem

34. How can we create a city where everyone
can be an active part of it?

35. How can we create a city where people
own and control their own data?

36. How can we create a city where
businesses prosper by having rich,
instant access to everyone?

37. Open
Protocol
BUSINESS
Services
Start-Ups
Small Businesses
COMMUNITY
Makers
Entrepreneurs
Non-Profit Org.
OPEN, REAL-TIME MARKET FOR COMPANIES AND THE COMMUNITY
OPT-IN CODE OF CONDUCT FOR PRIVATE, SECURE SERVICES
Sensors Live-Data Human InputInfrastructure CITY HUB

38. “Thing Browser”

39. Service
Provider
Profile
H
Context
Awareness
Citizen
Profile

40. Context
Awareness
Citizen
Profile
Living Service
Service
Provider
Profile

41. • Real Time Awareness about services in the city
• More efficient and tailored services
• Privacy & Security - Control of their own data
• Increases trust and transparency of the city
Benefits
Citizen

43. Please pick me up
at Reuter Street, 55
Berlin

44. In a Smart City Ecosystem collaboration is essential
Break the silos
Data
Protection
Policies
Collaboration
Models

45. Yes. But which tech
will win? What should I
look for?
• Heterogeneous, open standards
• Local cloud + traditional cloud
• Local examples: Bluetooth LE / WiFi Aware / 5G D2D
• No single point of failure
• No single point of control
• Continuous connection is not required
• Online/offline no longer exist – just best effort and caching
• Users in control
Trust yourself, not an external service provider
• Zero touch ad-hock wireless connections
Trust the content itself, not the connection, not the source

46. How do we organize
this?
5 Ways to Organize Information (LATCH)
1. Location
2. Alphabet
3. Time
4. Category
5. Hierarchy

47. How do we organize
this?
5 Ways to Organize Information (LATCH)
1. Location
2. Alphabet
3. Time
4. Category
5. Hierarchy Hash

48. How do we simplify this?
Simple = Easily observed cause->effect relationships
1. Location cause->space->effect Spatial complexity
2. Alphabet cause->sequences->effect Sequential complexity
3. Time cause->time->effect Temporal complexity
4. Category cause->types->effect Heterogeneous complexity
5. Hierarchy cause->structures->effect Hierarchical complexity

49. How do we simplify this?
The world is a giant hash map that is…
1. Location cause->space->effect Distributed
2. Alphabet cause->sequences->effect Unordered
3. Time cause->time->effect Cached
4. Category cause->types->effect Type-neutral
5. Hierarchy cause->structures->effect Flat and democratic

50. How do we simplify this?
Look for best-effort, fully decentralized, democratic solutions:
Information Centric Networking (ICN)
Content Centric Networking (CCN)
Named Functional Networking (NFN)

51. Here & Now
• Thing browser
• Indoor maps and cards UI for finding and controlling
• Initial focus on office environment
• Secure, only available when physically in the office
• Private, no records
• Real-time database, ad-hoc content-centric network
• Open source (coming to Github, not yet published)
• End-to-end reactive using http://reactivecascade.com

52. http://reactivecascade.org

53. So: An IoT NFN is Just a
Giant Reactive Hashmap
a1 = Hash((Integer) methane_level_restroom_a)
a2 = Hash((Boolean) availability_restroom_a)
..
bathrooms = Hash(set(a1, a2, b1, b2, c1, c2))
bestBathroom = Hash(“(Bathrooms br) ->
availableBathroom(br) ->
nicestBathroom(br) ->
nearest(br)”)
bathrooms.subscribe(bestBathroom)
.subscribe(myMap)

54. We build
delightful
digital services.
And help our
customers to succeed
in digital business.
• Analyzing business
• Feeling people
• Mastering technology
http://thingcast.org
Paul Houghton
DIRECTOR, WIZARDRY AND
DEVELOPMENT
paul.houghton@futurice.com
@mobile_rat