1. 11010 N Old US 27
PAUL JAMES Frederic, MI 49733
Phone: 517.402.5880
Email: paul@pauljamesclark.com
CLARK Follow Me Online:
Blog: • pauljamesclark.com
Facebook: • facebook.com/pauljamesclark
LinkedIn: • linkedin.com/in/pauljamesclark
Twitter: • twitter.com/pauljamesclark/
Social Media Marketing • Search Engine Optimization (SEO) • Pay Per Click (PPC)
Biography
I am an online marketing strategist with expertise in web development, content syndication, conversion
tracking, search engine optimization, search engine marketing, social media, pay per click and banner ad
marketing, promotions across multiple industries.
The results of my internet marketing efforts have been phenomenal. It is my guarantee that if I’m involved in the
optimization of your website you will see dramatic results.
Internet Marketing
(SOCIAL MEDIA MARKETING) (SEARCH ENGINE (PAY PER CLICK)
• Blog Management OPTIMIZATION) • ROI Conversion Tracking
• Polls, Live Chat • Keyword Research • Contextual Targeting
• Social Network • Page Rank Sculpting • WordTracker
(Facebook, Twitter, YouTube etc.) • Web Traffic Analysis • Spyfu
• RSS Content Syndication • WebCEO Tools • AdSense
• SEO Optimized Press Release • On Page Optimization • Google Analytics
• Social Bookmarking (Meta, Headings, Alts, Title etc.) • PPC Best Practices
(StumbleUpon, Delicious, Digg etc.) • XML Sitemap Submission • Google Insights
• User Generated Content • Competitor Analysis • Google AdWords
• Article Distribution • Link Building • Facebook Advertising
• Key Performance Indicators • Campaign Metrics • A/B Testing
• SEO Best Practices
Professional Experience
Lead Internet Strategist • AlpineWeb • Gaylord MI • 2009-Present
• Managed client pay-for-click marketing campaigns increasing page visits, leads, conversions, and ROI.
• Authored internal QA standards for Search Engine Optimization
• Social media search engine optimization, linking building, keyword analysis and competitive research.
Big Boys Adventures BJ’s Catering Versa-Tow OVD Outdoors
PPC PPC PPC PPC
11010 Old US 27 Grand River • Frederic Michigan • 517-402-5880 • paul@pauljamesclark.com

2. 11010 N Old US 27
PAUL JAMES Frederic, MI 49733
Phone: 517.402.5880
Email: paul@pauljamesclark.com
CLARK Follow Me Online:
Blog: • pauljamesclark.com
Facebook: • facebook.com/pauljamesclark
LinkedIn: • linkedin.com/in/pauljamesclark
Twitter: • twitter.com/pauljamesclark/
Social Media Marketing • Search Engine Optimization (SEO) • Pay Per Click (PPC)
Social Media Marketing Strategist/Information Architect • Main Street Capital • Lansing MI •
2006-2009
• Experience in creating social media channels ( Blogs, Content Distribution, Podcasts and more ).
• Expert consulting on website design and internet marketing strategies.
• Effective methodologies that drive and improve web traffic using white-hat SEO/SEM methods.
• Expert authoring of SEO Optimized Press Releases, Search Engine Optimization and Copywriting.
Network Support • Michigan State University • East Lansing MI • 2005-2006
• Assisted in the Department of Agriculture’s Microsoft Active Directory migration and group policy design.
• Administered virus management, hardware repair, and end user support consisting of over 2200 users.
• Designed and implemented a highly secure Cisco Aironet Wireless environment WIFI solution.
IT Contractor • Ingham County Government • Mason MI • 2004-2005
• Lead architectural design and migration of Novell Netware network to Microsoft Active Directory 2003.
• Collaborated with the IT Director, and authored the IT Security Policy for Ingham County.
• Implemented a secure wireless environment, that ensured data security between governmental units.
• Managed large scale deployment of Cisco / Volera proxy server.
Network Administrator • New Dimension Engineering • Troy MI • 1998-1999
• Lead Network Administrator.
• Oversaw day to day operation and management of all information technology resources including
network design, administration, end user support and training, and email support.
• Managed data backup and disaster recovery.
• Configured and monitored security including anti-virus protection, firewall security.
• Designed a corporate Intranet solution for document management and collaboration.
Web Development & Support • Netimation • East Lansing MI • 1995-1998
• My duties included end user technical support, website design, search engine optimization, and
assistance with the network operation centre (NOC).
Educational Experience
• Master of Economics: • University of Detroit Mercy • Detroit MI
• Bachelor of Telecommunications: • Michigan State University • East Lansing MI
11010 Old US 27 Grand River • Frederic Michigan • 517-402-5880 • paul@pauljamesclark.com