1. Internships =
"better
platform" for
getting a job
This year's grad
interviews
"super-
competitive"
"No
experience?
You won't make
it past the first
round."
"Employers are
not willing to
take a bet on a
grad"
"Undergrad is
the new HSC"
Gen Y grads:
"You don't want
to be stuck in
the wrong job"
"You don't have
time to get to
know yourself"
"People go with a
company and not
what they do."
"Answering a phone
call, booking a
meeting on Outlook -
they don't teach you
that at Uni."
 Applied for a UTS Co-op degree because of the
internships
 Did an ABC Pty Ltd internship
 Applied for ABC Grad program
 Was successful in applying to ABC because of
internship
Market is
competitive
Employers are placing
less value on undergrad
degrees.
You don't know
a company's
culture, from
the outside.
What else can you
bring to the table?
Difficult to make a
choice about what
job to go for.
Not the same as his
parents, who
would stick out a
job they didn't like.
Concern about
finding a good job
in a competitive
market
Safe with the
co-op degree
Overwhelmed
by the first day
Intimidated by
the simplest
office skills, that
everyone else in
the company
can do easily Transition is
hardBragging rights
about employer
are important
amongst peers.
Pressure to make
the right choice of
employer
Better to work
for the right
company than
in the right job.
ABC's Grad Program no longer
focused on fresh grads. The best
candidates are those with extra
experience, or degrees.
An employer's popularity, image
and culture matters more to grads
than the jobs it offers.
Grads find choosing from the many
employment options difficult, as
they've spent so much time on
study and not enough on
understanding their own goals.
Professional development courses
at Uni teach you how to get a job,
not how to transition into it.
Internships aid Grads' feeling of
security about prospects and give
them a taste of the culture. Also
teach them about office skills and
provide the company with another
opportunity to trail undergrads.
These can be organised by
companies or the uni.
Overwhelmed, intimidated
new grad
learn basic office skills before
employment
Professional development
courses at Uni teach you how
to get a job, not how to
transition into it. Internships
help.
Aaron*, recent
graduate,
nearing the end
of his first 6
month rotation
with ABC Pty
Ltd’s graduate
program.
*not his real
name

2. Other possible Problem Statements
Stakeholder
Grad facing many choices of
prospective employers
Grad facing many choices of
prospective employers
Grad concerned about getting a
job with less experience that
many competitors
Need
understand his own goals, skills
and weaknesses
narrow down the choice of
employers to those whose
culture is a good fit for him
get an opportunity to find a job
with the employer he prefers,
despite his lack of experience
Insight
He’s spent so much time on
study and not enough on
understanding himself.
An employer's popularity, image
and culture matters more to
grads than the jobs it offers.
ABC's Grad Program no longer
focused on fresh grads. The best
candidates are those with extra
experience, or degrees.
…needstofindawayto…
…because…