Can we predict the major trends that will affect publishing over the next ten years? I talked about the recent past and the future of publishing, including the App Store and digital editions, ad blocking, platforms, and print. http://www.pagelizard.com/2025-visions-for-the-future-of-publishing/

1. 2025: Visions for
future of publishing

2. I am Paul Lomax,
Chief Technology Officer
at
You can find me at @PaulLomax
Hello!

3. 1,300,000Trees planted to date

4. 3,000,000Trees planted by 2025

5. “
“It's hard to make predictions,
especially about the future.”
Niels Bohr

6. Looking back
over my shoulder (I can see that look in your eye)
1

7. 4th Feburary 2006
◉No iPad
◉No App Store
◉No iPhone
◉No Facebook (in the UK)
◉No Twitter
◉No WhatsApp
Could you have predicted 2016?

8. “
“Facebook is the new Google...
Perhaps it’s the new Internet
(albeit privately owned).”
Paul Lomax, 29th May 2007

9. Amara’s Law
We tend to overestimate the effect of a technology in the
short run and underestimate the effect in the long run.

10. Dennis App Store revenue 2011

11. Dennis App Store revenue to 2016

12. Same product, different
medium?
Print
Website
Digital
Edition

13. Look to the future now
It’s only just begun
2

14. Google Chrome will include
ad blocking by default.
AMP acceptable ads will be
exempt. An attempt to clean up the
web whilst, killing off ad-block
protection rackets.

15. Platforms will overtake websites
for reaching audiences.
Maybe Snapchat is the new
Facebook. But it won’t be about
driving traffic to websites anymore.

16. Print magazines will still exist.
But fewer - only those which lend
themselves to the medium, eg
◉ A service (like The Week)
◉ For the coffee table (like
Cyclist)
◉ Put it your hands (like Coach)

17. Any questions ?
You can find me at
@PaulLomax
linkedin.com/in/paullomax
paul_lomax@dennis.co.uk
Thanks!

18. Credits
Special thanks to all the people who made and
released these awesome resources for free:
◉Presentation template by SlidesCarnival
◉Photographs by Unsplash