Adamson Jones IP Brochre

1. Intellectual
Property
— the difference is
—
in the detail
Patents | Trade Marks | Designs

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Contents
—— AdamsonJones offers you a refreshing difference
04 Welcome to AdamsonJones
05 Communicating and sharing
06 Listening and understanding
07 Analysing and advising
08 Defining and delivering
09 Managing the relationship
10 Maintaining the relationship
11 Getting in touch

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Welcome to AdamsonJones
—— In the complex world of intellectual
property protection, AdamsonJones offers
you a refreshing difference.
Our approach is based on a spirit of openness. Flexibility – we are approachable, personable,
Efficient communication and the highest level cost-effective and, because we firmly believe
of technical expertise combine to make the it is what’s best for our business, completely
journey to protection simpler, smoother and focused on what is best for yours.
more satisfying for all.
The AdamsonJones Difference
But delivering the optimum degree of We are completely client-focused. This is not
protection also requires a number of additional a hollow claim, but a quality we value above
attributes, and once again AdamsonJones is all others. Putting the needs of your business
blessed with qualities our clients value and ahead of all other factors is the touchstone to
rely upon: which we return, regardless of the pressures
and complexities of the work we do for you.
Insight – we have the depth of technical
knowledge to enhance the value of
your innovation.
Efficiency – we communicate clearly,
effectively, meticulously and proactively.

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Communicating and sharing
—— Effective communication is at the heart of
everything we do. The clear manner in which we keep
you informed, and the way in which we interact with
the Intellectual Property Office, are central to the
successful outcomes we achieve.
Capturing concepts The AdamsonJones Difference
In communicating with the Intellectual Good communication is built into all our
Property Office, we capture the concept of processes, throughout our relationship with
the innovation in the words that are most you. Critically, we are strong advocates of
appropriate. This means explaining the merits the need to be clear about all procedures and
of the innovation and what is novel about it in to explain issues with total transparency –
the manner most likely to deliver success. so building trust and avoiding unnecessary
complications or misunderstandings.
Providing clear feedback
AdamsonJones is the intermediary between
your company and the Intellectual Property
Office. Feeding back and delivering news on
progress is critical. For this reason, we take
great care to share information in a clear,
simple and direct way.

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Listening and understanding
—— When you’re explaining your innovation, describing
what is novel about it and why it will be welcomed by the
market, it’s good to know you’re talking with someone
who understands the issues you’re describing.
High level technical expertise The AdamsonJones Difference
AdamsonJones’ IP attorneys, many of whom We offer an engaging and vibrant blend of youth
hold 1st class degrees or a PhD in a specialist and experience, with technical expertise in a
science or engineering discipline – augmented variety of different disciplines. AdamsonJones
by several years of rigorous training as an IP is ambitious. We all know that our success
attorney – demonstrate an unprecedented depends on delivering success to you.
level of technical expertise.
Understanding the opportunity
Understanding the value of your innovation
requires not only technical expertise and
knowledge of intellectual property law,
but also an appreciation of the commercial
factors involved. Again, these are areas where
the AdamsonJones team is well versed, and
where the true value of AdamsonJones’
advice is based.

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Analysing and advising
—— Having gained a thorough understanding of the
innovation and its potential benefits and applications,
AdamsonJones’ IP attorneys are ready to formulate an
effective plan of action. It is here that our expertise and
experience truly bear fruit.
Analysing what is required On the other hand, a narrower approach might
We take an intelligent view of the protection produce an appropriate level of protection
that is required. This means analysing your within realistic time and budget parameters.
innovation and your business needs, both of Our experience and expertise enables us to
which are factors that influence how we go plot the best route forward.
about protecting your interests. Such is the
The AdamsonJones Difference
degree of insight we bring to this process,
AdamsonJones brings a refreshing commercial
AdamsonJones can often see things you
focus to everything we do, ensuring that the
may not have seen.
actions we undertake on your behalf reflect
Advising on the scope of the protection your objective, whether that be securing
AdamsonJones will advise on whether your growth for your company, increasing
innovation is likely to meet the Intellectual market penetration, or gaining another
Property Office’s requirements. If we believe commercial advantage.
it does, we will also advise on the breadth
of protection that should be sought. Broad
protection is always desirable, but it can take
longer to secure, cost more to achieve and
be more difficult to enforce.

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Defining and delivering
—— Once we have agreed the best way forward, the
next stage is to implement our plan in order to secure
the intellectual property you require. AdamsonJones
will clearly define what is novel and inventive about
your innovation to gain protection in line with
your objectives.
Drafting the application The AdamsonJones Difference
We draw on our experience and skills to draft AdamsonJones fights your corner in the
applications for protection that are as specific application process. In seeking the optimum
as is necessary, yet which are also broad degree of protection, AdamsonJones has a rare
enough to give the desired protection. We tenacity in all negotiations and a determination
are proud of the quality, meticulous detail not to take the easy way out.
and care in presentation that we bring to
the drafting process.
Negotiating on your behalf
Filing an application is just the start of a tough
process of negotiation with Intellectual Property
Office examiners. Throughout that process, we
strongly represent your interests to produce
the most satisfactory outcome possible.

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Managing the relationship
—— Such are the timescales, procedures and processes
involved in applying for intellectual property protection,
the need for robust administration systems is paramount.
The AdamsonJones office systems enable us to manage
your project efficiently and effectively.
Highly efficient we communicate with you in the clearest and
AdamsonJones operates a completely most direct manner whenever you need to
electronic system of file maintenance and job do anything, and we provide clear progress
tracking. This encompasses all correspondence, updates whenever a key stage has
scheduling and document filing. Not only does been reached.
this enable us to call up information on your
The AdamsonJones Difference
application at a moment’s notice, it also means
AdamsonJones has a completely open
we are able easily to update you on the key
approach to processes, communication and
stages and to notify you each time your
charging. This builds trust and approachability
input is required.
in our relationship. The flexibility we provide on
Keeping you informed fees ensures that you can contact us without
To make life easier for you and to ensure that worrying about incurring charges every time
all documentation is supplied when required, you pick up the phone.
AdamsonJones takes a proactive approach to
managing the application process. This means

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Maintaining the relationship
—— At AdamsonJones, we are in it for the long haul.
We aim for long term relationships with our clients and
we know that these can only be achieved by adhering to
our belief that what is best for us is always to do what
is best for our clients.
Renewals service The AdamsonJones Difference
As part of our complete service, AdamsonJones AdamsonJones offers a complete intellectual
also takes care of all necessary patent, trade property service encompassing patents, trade
mark and design renewals on a proactive basis. marks and design protection. This service is
tailor-made to suit your precise requirements
IP portfolio management, strategy and policy
and objectives. We do not provide off-the-shelf
AdamsonJones ensures your investment in
solutions or quick fixes. The AdamsonJones
intellectual property best serves your business
difference can be found in the detail of
needs through ongoing advice and strategic
everything we do.
portfolio management.

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Getting in touch
—— For more information about how AdamsonJones
can help your business contact Steve Jones or
Simon Cooper.
Steve Jones
AdamsonJones Talk to us
Whatever your intellectual property needs,
BioCity Nottingham
AdamsonJones is ready to help. Whether you are
Pennyfoot Street a start-up company encountering IP issues for the
Nottingham NG1 1GF first time, or an established business considering
United Kingdom the options for the future handling of its IP portfolio,
we would like to explore the ways that we can
Telephone work with you. Please call us to arrange an initial
0115 947 7977 discussion, with no obligation and at no charge.
+44 115 947 7977 Find us Simon Cooper
Fax AdamsonJones is based at BioCity, Nottingham’s
bioscience and healthcare innovation centre.
0115 947 7978
Located close to the M1 and the A1, BioCity can be
+44 115 947 7978 reached easily by road. Nottingham railway station
Email is within walking distance.
contact@adamson-jones.co.uk Visit us
Go to our website www.adamson-jones.co.uk for
up-to-date information and contact details, to
download a location map and to subscribe to our
email newsletters.