The world is changing faster and faster. With the advent of internet, mobility, social networks and cloud computing, things got really accelerated. When I was younger, the rise of innovative products was much slower. Now it's different. The future comes faster. Along with it, comes the disruptive innovation. The changes hit your business, at the core. Your company has to do something about it, fast! The message is clear: only the most agile and innovative will survive. It is a matter of time, but that time is short. You either innovate, or die. Let's talk about an approach that illustrates how to manage your current business products, while maximizing future growth opportunities.

1. Digital
transformation &
Innovation: how to
approach it?
Paulo Caroli
@paulocaroli
www.caroli.org

2. Product lifecycle
The 3Hs portfolio
Usefull models
Q&A
agenda

3. Product lifecycle
2. MVP
agenda

4. time
value
a product lifecycle

5. time
value
innovation
maturity
the S curve

6. time
value decline

7. Product lifecycle
The 3Hs portfolio
agenda

8. time
Horizon 1: stable
Horizon 2: emergent
Horizon 3: experiments
3 Hs

9. Investment
portfolio
based on
the 3 Horizons

10. But, what is a
portfolio?

11. Portfolio is a collection
of projects, programs
and other initiatives,
grouped to facilitate the
management of
organizational strategic
actions.

13. time
value

14. time
value

15. time
value

16. time
value

17. time
value

18. time
value
H1 investiments
60 %

19. time
value
H2 investiments
30 %

20. time
value
H3 investiments
10 %

21. time
value
10 %
30 %
60 %
3 Hs investment
example

22. H1
H2
H3

23. H3
experiments
H2
emergent
H1
stable

24. Product lifecycle
The 3Hs portfolio
Usefull models
agenda

25. 3 Hs

26. 3 Hs
H1

27. H1
stable

28. time
value
innovation
maturity
maturity

29. Some team built it,
We run it and make $

30. It is more traditional

31. Project oriented
Project
planning
Project execution

32. time
value
innovation
maturity
going down

33. time
value
Cost to maintain
and operate
going down

34. How to prioritize
projects, products,
or features?

35. CoD
Cost of Delay

36. Image from http://blackswanfarming.com

37. A
B
$10k per
week
$20k per
week
CoD
CoD

38. CD3
Cost of Delay
Divided by Duration

39. A
B
$10k per
week
$20k per
week
1 week
4 weeks
10k
5k
CoD Duration CD3
CD3 = CoD / Duration

40. 3 Hs

41. 3 Hs
H2

42. H2
emergent

43. time
value
innovation
growth

44. Digital
transformation

45. Product
over projects

49. 1 3
4
5
6
2

50. http://www.chrisyin.com/images/spotify-mvp.png

52. time
value persevere

53. time
valuepivot or cancel

55. What is MVP?
MVP

56. What is MVP?
MVP
Usable

57. It’s Hard to Agree!

58. Jeff Patton drew this diagram and included it
in his book, “User Story Mapping.”

61. DEVELOPERS
QUALITY

62. Working together
Lean
Inception

63. www.caroli.org/diretoaoponto/

66. requisitos requisitos requisitosrequisitos requisitos requisitos

67. On building
stable products
and stable teams

71. 3 Hs

72. 3 Hs
H3

73. time
value
innovation
innovation

74. This is
real innovation

75. Experimentation
oriented

81. https://www.leanstartupmachine.com/

83. H1
H2
H3

84. time
value
10 %
30 %
60 %
What about your
investments?

85. 3 Hs

86. H2H1
3 Hs
H3
“All models are wrong, but
some are usefull” Box, George

87. 3 Hs 3 Hs
Success ->

88. Product lifecycle
The 3Hs portfolio
Usefull models
Q&A
agenda

89. Thank You!
Paulo Caroli
@paulocaroli
www.caroli.org/

90. www.caroli.org
twitter.com/paulocaroli
facebook.com/paulo.caroli
linkedin.com/in/paulocaroli

91. www.caroli.org