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Business Impact Study




                         BOTTOM LINE




     PROFIT


              TURNOVER




   BANKING                             INSURANCE
              FINANCIAL SERVICES




GLOBAL TALENT METRICS
HIRING RISK MANAGEMENT SYSTEM THAT TRANSFORM
            YOUR BUSINESS OUTCOMES
Challenges

                              Kotak Mahindra Bank, a leading private consumer bank was facing high
                              levels of unplanned attrition and offer drop-offs. The company’s hiring
                              practices were resulting in significant loss of revenue, increased hiring cost
                              and a churn in the sales organization.




Solution
Kotak engaged Global Talent Metrics to explore how the bank could improve its hiring effectiveness in
terms of lower attrition and higher performance. Global Talent Metric’s team of talent supply chain
specialists and leading industrial psychologists conducted a short yet systematized and effective
evaluation that began with a 90 minute white boarding session with the Kotak HR team. Using the
STAR™ (System for Talent Attraction and Retention) Organization survey Global Talent Metric’s team
mapped 128 organization characteristics that prospective employees in India value in an organization
and Kotak’s competitive positioning along those factors.

The emergent profile of the company was used to match against a candidate’s characteristics, needs
and wants to evaluate the candidate’s risk of not joining post offer or leaving the bank within the first 12
months.

After 12 months of deploying STAR™; Global Talent Metrics jointly conducted a validation study with
Kotak to measure the efficacy of the tool and cost savings based on deploying the STAR™ Select tool




Results
    STAR™ Select Tool Accuracy Rate
    •    83% accuracy in identifying Low Risk/ Good Fit Candidates

    •    78% overall accuracy rate of STAR™




 Email to contactus@stargtm.com for other client business impact studies
How Effective Are Your Company's
Strategic Talent Management Initiatives?
The time has come for HR professionals to move from talking about the
need to become strategic business partners to delivering by designing and
executing talent initiatives that are strategic in nature. CEOs have come to
realize that they need to get their talent management initiatives right; to
execute their strategic objectives. But what does getting it ‘right’ mean
when it comes to a company's talent management initiatives?




“Are your talent management processes working? Are they effective?

These are valid questions, and it's essential to think through them, and understand how the most
successful organizations are devising novel ways to make it work.

Today, attrition is an area of serious concern and an impediment to the success of an effective talent
management initiative. Some companies are adopting a two-pronged approach to manage attrition. On
the one hand, companies are strengthening systems to identify the top performers to reward and retain
them On the other hand they are deploying Hiring Risk Management Systems to identify attrition risk
candidates early in the recruitment process. Staff attrition (or turnover) and absenteeism also represents
significant costs to most organizations. Many organizations fail to measure such costs or fail to plan and
deploy systems that can reduce them.

In monetary terms, attrition costs can be:
•     Costs associated with a person leaving
•     Recruitment Costs
•     Training Costs
•     Lost Productivity Coss
•     New Hire Costs
•     Lost Sales Costs

A recent study by People Strong revealed that the BFSI industry has the highest attrition and early leavers
account for the largest share of the pie, a scenario common across the BFSI sector in the country.

              LEAVER TYPE ACROSS INDUSTRIES

       32
                              24
                                                                                         • Early leavers highest in BFSI, ITES
             47                                                     50                     and Retail
                              22         60           67                        60
                         72



       45
             13                                                     10                   • 1 in 2 people leaving are in BFSI
                                                                                10
                                         23           9
                              54


       23
             40          11
                                                      24
                                                                    40                   • Attrition of Top Performers concerns
                                                                                           IT, BFSI and Manufacturing
                         17                                                     30
                                         17


       IT   ITES       FMCG   BFSI   Manufacturing   Pharma        Retail      Telecom

              Early Leavers    Top Performers              Universal Leavers
Global Talent Metrics

            Global Talent Metrics is a Human Resource Information Services company,
            dedicated to helping organizations and individuals make better hiring
            decisions with greater confidence and control.

            Our vision is for Global Talent Metrics psychometrics, HR analytics and
            technology to become a necessary part of every organization's hiring
            decisions. We are committed to developing the highest quality, scientific
            and powerful tools for the Indian market by combining 30 years of proven
            science and experience with the most demanding customers, with India
            centric research and data.

            GTM's product line – STAR™ is based on 30 years of scientific heritage. We
            believe hiring is not perfect, but is a science, and we can help employers
            significantly reduce the cost of wrong hires, promotions and selections. All
            our tools and data are validated and normalized for the Indian market.




                                                INDIA                              USA
                                                Potential House,                   1057 Maitland Center
                                                35/B,2nd Floor,1st Main,           Commons Blvd
                                                3rd Phase, JP Nagar,               Suite 200
                                                Bangalore-560 078                  Maitland, Florida 32751




For more information on STAR™, India's pioneering Hiring Risk Management System from Global Talent Metrics
                                                                                                             SM/GTM/20100113/CS-001




write to : contactus@stargtm.com                                                   www.stargtm.com

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Business Impact Study Jan 2010 Series

  • 1. Business Impact Study BOTTOM LINE PROFIT TURNOVER BANKING INSURANCE FINANCIAL SERVICES GLOBAL TALENT METRICS HIRING RISK MANAGEMENT SYSTEM THAT TRANSFORM YOUR BUSINESS OUTCOMES
  • 2. Challenges Kotak Mahindra Bank, a leading private consumer bank was facing high levels of unplanned attrition and offer drop-offs. The company’s hiring practices were resulting in significant loss of revenue, increased hiring cost and a churn in the sales organization. Solution Kotak engaged Global Talent Metrics to explore how the bank could improve its hiring effectiveness in terms of lower attrition and higher performance. Global Talent Metric’s team of talent supply chain specialists and leading industrial psychologists conducted a short yet systematized and effective evaluation that began with a 90 minute white boarding session with the Kotak HR team. Using the STAR™ (System for Talent Attraction and Retention) Organization survey Global Talent Metric’s team mapped 128 organization characteristics that prospective employees in India value in an organization and Kotak’s competitive positioning along those factors. The emergent profile of the company was used to match against a candidate’s characteristics, needs and wants to evaluate the candidate’s risk of not joining post offer or leaving the bank within the first 12 months. After 12 months of deploying STAR™; Global Talent Metrics jointly conducted a validation study with Kotak to measure the efficacy of the tool and cost savings based on deploying the STAR™ Select tool Results STAR™ Select Tool Accuracy Rate • 83% accuracy in identifying Low Risk/ Good Fit Candidates • 78% overall accuracy rate of STAR™ Email to contactus@stargtm.com for other client business impact studies
  • 3. How Effective Are Your Company's Strategic Talent Management Initiatives? The time has come for HR professionals to move from talking about the need to become strategic business partners to delivering by designing and executing talent initiatives that are strategic in nature. CEOs have come to realize that they need to get their talent management initiatives right; to execute their strategic objectives. But what does getting it ‘right’ mean when it comes to a company's talent management initiatives? “Are your talent management processes working? Are they effective? These are valid questions, and it's essential to think through them, and understand how the most successful organizations are devising novel ways to make it work. Today, attrition is an area of serious concern and an impediment to the success of an effective talent management initiative. Some companies are adopting a two-pronged approach to manage attrition. On the one hand, companies are strengthening systems to identify the top performers to reward and retain them On the other hand they are deploying Hiring Risk Management Systems to identify attrition risk candidates early in the recruitment process. Staff attrition (or turnover) and absenteeism also represents significant costs to most organizations. Many organizations fail to measure such costs or fail to plan and deploy systems that can reduce them. In monetary terms, attrition costs can be: • Costs associated with a person leaving • Recruitment Costs • Training Costs • Lost Productivity Coss • New Hire Costs • Lost Sales Costs A recent study by People Strong revealed that the BFSI industry has the highest attrition and early leavers account for the largest share of the pie, a scenario common across the BFSI sector in the country. LEAVER TYPE ACROSS INDUSTRIES 32 24 • Early leavers highest in BFSI, ITES 47 50 and Retail 22 60 67 60 72 45 13 10 • 1 in 2 people leaving are in BFSI 10 23 9 54 23 40 11 24 40 • Attrition of Top Performers concerns IT, BFSI and Manufacturing 17 30 17 IT ITES FMCG BFSI Manufacturing Pharma Retail Telecom Early Leavers Top Performers Universal Leavers
  • 4. Global Talent Metrics Global Talent Metrics is a Human Resource Information Services company, dedicated to helping organizations and individuals make better hiring decisions with greater confidence and control. Our vision is for Global Talent Metrics psychometrics, HR analytics and technology to become a necessary part of every organization's hiring decisions. We are committed to developing the highest quality, scientific and powerful tools for the Indian market by combining 30 years of proven science and experience with the most demanding customers, with India centric research and data. GTM's product line – STAR™ is based on 30 years of scientific heritage. We believe hiring is not perfect, but is a science, and we can help employers significantly reduce the cost of wrong hires, promotions and selections. All our tools and data are validated and normalized for the Indian market. INDIA USA Potential House, 1057 Maitland Center 35/B,2nd Floor,1st Main, Commons Blvd 3rd Phase, JP Nagar, Suite 200 Bangalore-560 078 Maitland, Florida 32751 For more information on STAR™, India's pioneering Hiring Risk Management System from Global Talent Metrics SM/GTM/20100113/CS-001 write to : contactus@stargtm.com www.stargtm.com