Presentation given at the 4th African Conference for Digital Scholarship and Curation, 16-17 May 2011, Pretoria, South Africa

1. From Web 2.0 to Mobile librarian: bridging the gap of social interaction Pavlinka Kovatcheva, UJ Sciences Librarian 17 May 2011 4th African Conference for Digital Scholarship and Curation, CSIR, Pretoria

2. “LIBRARIANS COULD BECOME INVISIBLE ON SMARTPHONES UNLESS THEY REACH OUT TO PATRONS THROUGH EXISTING APPLICATIONS OR PERSUADE VENDORS TO CUSTOMIZE THEIR APPLICATIONS” Tom Boone, Information Outlook, January 2011 Ensuring the visibility of Librarians http://www.faqs.org/periodicals/201101/2285317101.htmlThe recent explosion in the global Smartphone and mobile technology market, and the near ubiquity of mobile data connections in the developed world in 2010, have made mobile computing an “indispensable part of day-to-day life in the workforce” Johnson et al. 2010, The 2010 Horizon Report http://wp.nmc.org/horizon2010/

3. What do I have to say today? I will talk about how we can be a Web 2.0 and Mobile Librarians I will share the adventure of being a Web 2.0 Sciences Librarian I will give some practical tips on Mobile Technologies for Librarians: - Mobile Library Catalogue @ UJ: Marketing initiative - Web 2.0 Applications for Mobile Librarians: practical examples

4. A short explanation Web 2.0 Technologies Web 2.0 emerged as a way to stimulate people’s participation, contributions and collaboration in the creation of a new content over the web. The implementation of the Web 2.0 tools into the library environment, kept the librarians current and active participants in the building of a new knowledge society generation. Mobile Technologies The truth is that: your Mobile phone is not anymore just to make a phone call or send a SMS messages. It can me much more.... As the smart phone users continues to grow, so the patrons using these phones to access information through mobile applications will grow. To remain relevant and to become participants, the librarians need to adapt the provision of services and access to resources

5. Global Mobile statistics 2011: Worldwide 77% of the World population is mobile (5.3 billion subscribers) The smart phone sales shows the strongest growth in 2010 Half a billion people access mobile Internet worldwide in 2009 Over 300,000 mobile applications have been developed in three years Source

7. Reference Services

8. User Education & Information Literacy

9. Collection Development

10. Marketing the Library Services & Resources

12. Social Networking

13. Social Bookmarking

14. RSS feeds

15. Wikis

16. Instant Messaging

17. Mind Maps

18. Podcasts & Videos

20. Access to Mobile Library catalogues, websites, services & resources

21. 24/7 access

22. Social Interactions via Mobile Web 2.0 Applications

23. Current AwarenessTo BRIDGE the GAP in social interaction

24. Web 2.0 technologies in libraries

25. Why should you be a Web 2.0 Librarian? to prove that Librarians are still on the market and will continue to play a role in the exchange of information and knowledge to help you build a global and local presence to make you visible on the Internet. Google works 24/7 to help you keep current, share and communicate to help you increase your knowledge base, while making new contacts in areas of interest or individuals to help you meet library users and potential users in their social space to promote yourself and your library EXCITEMENT! FUN! INNOVATION!

26. UJ Sciences Librarian: Web 2.0 Strategy (adventure) Stage 1: 2007-2008 (Individual Experiments) Created accounts to the following tools: - UJ Sciences Librarian Blog (Oct’07) - UJ Librarian News Blog (Oct’ 07) - Delicious: tag articles (Oct’ 07) - Flickr account (Nov’ 07) - YouTube account (Dec’ 07) - Wiki portal (Early’ 08) - Facebook profile (May’ 08) - Second Live account (May’08) - Mind Maps (Mid’ 08) - Twitter (Sep’08) - Library Thing account (Sep’ 08) - UJ Science Library News Blog (Oct’08) - Technorati; Snap Shots; Share This; Scribd, LinkedIn, many more ….. Stage 2: 2009 (Integration + further experimentation) Updated the Wiki Portal (Jan’ 09) - Over 45 web pages - IM/Chat account: MeeboMe (Feb’09) - Embedded Widgets on the Portal (IM; Blogs; Twitter; Delicious; Google widgets, etc.) New initiatives: -iGoogle web profile (Apr’ 09) - Netvibes portal (May’09) - Custom Search Engine for the Portal - Library Google Maps (Aug’ 09) Stage 3: 2010 -2011 - Feedback from users & updates according to needs - Mobile Technologies - Virtual Learning Environment

28. Support to the UJ Natural Sciences Community:Wiki platform for Subject & Information Literacy Content http://ujsciencelibrarian.pbworks.com/

31. Web 2.0 Social tools: Embedded widgets on the UJ Sciences Portal

32. The Web 2.0 + Traditional Librarians

33. Mobile technologies in libraries Mobile Library Catalogue @ UJ Marketing strategy

34. AirPAC Mobile Library Catalogue 2011: Marketing Tips

35. AirPAC Mobile Catalogue: More Marketing Tips Virtual Learning Environment (EduLink); Library website SMS messages to students; Blog posts; E-mail signature; QR Codes; Brochures and so on.

37. Twitter

38. Blogging

39. Bookmarking

40. Instant messaging (Meebo Me; Skype)

41. QR Codes

42. Foursquare

43. Mobile applications for research

44. Mobile News and e-books

46. Why make use of the Web 2.0 Applications on your Mobile? Bridging the GAP in being connected & informed You are the Librarian on the GO! Increase the visibility of the Library You are connected at any time to your Social Network community Use Twitter to tweet or re-tweet from conferences, workshops, while waiting in a queue or just walking Push notifications keep you up-to-date with the latest news an developments Online books, Locations, Educational applications, Entertainment, Research; Latest news, Chats, Photo sharing, Google are at the palm of your hand. You are the MOBILE REFERENCE LIBRARIAN

47. Examples: Web 2.0 Applications for iPhone

48. Facebook Application

49. Twitter Application

50. LinkedIn

51. Blogging

52. Social Bookmarking

53. Instant Messaging Connect to Mobile MeeboMe Embedded MeeboMe on the Sciences Portal

54. Instant Messaging

55. QR Codes for Mobile Librarians What are a QR Codes? The QR Codes are 2 dimensional barcodes that are easily scanned using mobile phones Your mobile phone need to have the QR Code option to install. For example: The QR Code application for iPhone can be installed for FREE from the Application store. Once it is installed, you can scan any QR Codes Steps in creating QR Code: Find a QR Code Generator (perform a Google search) Type the information, such as text or a URL, which will be converted (qurified) into a barcode. When you scan the barcode with your mobile, the code will be then converted (dequrified) into the coded text or URL

56. How to create QR Code?Make use of QR Code Generator

57. Why use QR Codes in the Library? Strengths of the QR Code: Mobile as portable = already in patron’s hand Enable connection between digital & analogue Crosses media boundaries Source: Example: To promote Library Resources & Services Print brochures with QR codes – students can scan and GO and the information will be on their Mobile for further investigation

58. QR Code from your Mobile: Example for LibrariansBusiness Card The QR Code can represent your business information, your website or any other relevant information

59. QR Code from your Mobile: Example for LibrariansE-mail Signature

60. QR Code from your Mobile: Example for LibrariansUJ Library Catalogue Smart phones Ordinary web enabled phones

61. QR Code from your Mobile: Example for Librarians QR Code for Library Online Posters The long URL can be replaced with the QR Code from your Mobile phone. http://ujsciencelib.glogster.com/how-to-find-print-and-online-books-uj-library-for-sciences-users/

62. QR Code from your Mobile: Example for Librarians QR Code for Library Print Posters http://0-www.crcnetbase.com.ujlink.uj.ac.za/

63. Foursquare

64. Mobile Applications for Research: 2 Examples

65. Mobile Applications: News & E-books

66. In Conclusion It is obvious that the way we live and communicate has changed drastically in a recent years. For librarians to continue to exist a new “Survival Guide” need to be written: Dear Librarian, you will still have face-to-face interactions with students to remind you of a thousands of years of librarianship and libraries Dear Librarian, Web 2.0 can be your adventure in a tropical island. Take this opportunity and enjoy it. Dear Librarian, grab the chance and buy your smart phone today. You can’t miss all the opportunities at the palm of your hand. Traditional + Web 2.0 + Mobile = Modern Librarian We can bridge the GAP in social interaction with our users!

67. Pavlinka KovatchevaE-mail: pkovatcheva@uj.ac.zaUJ Sciences Librarian Portal: http://ujsciencelibrarian.pbworks.com/FrontPageSlideshare presentations: http://www.slideshare.net/pavlinka163/presentations Pavlinka’s Social tools