Do your emails make your subscribers think you're stuck in a time warp from ten years ago? How can you be sure? Email marketing isn't new but many of the fundamentals are constantly updated to keep up with trends, new technologies and consumer preferences. Learn all about what you need to do to make sure that you stay on the cutting edge of email marketing strategies.

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in email marketing

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Paul Sala
co-founder & managing director of FreshMail

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About FreshMail
✓ intuitive and reliable system for sending
email marketing newsletters
✓ founded in 2008
✓ more than 70,000 users
✓ over 50 employees
✓ based in Europe
(all data stored in EU)

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About FreshMail
✓ intuitive and reliable system for sending
email marketing newsletters
✓ founded in 2008
✓ more than 70,000 users
✓ over 50 employees
✓ based in Europe
(all data stored in EU)

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in email marketing

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5 positive signals that increase your deliverability
✓ Opening your mail
✓ Moving a message to another folder
✓ Replying to a message
✓ Adding an address to a contact list
✓ Marking email as “not spam”

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4 negative signals that kill your deliverability
✓ Being marked as spam
✓ Getting deleted without being opened
✓ Not making it possible to resign from the subscriber list
✓ Cheating Gmail and its bookmarks ;)

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How to start a relationship with your subscribers
✓ use personalisation
✓ target specific audiences through segmentation
✓ automate your work
✓ have a lead nurturing program
✓ send interactive newsletters

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personalisation
automation
targeting

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Interactive newsletters

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GIF - animation in email client
Link for video on website
Link for video on website

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Connecting social media with
email marketing.

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Your Database Match
Lookalike Audience
Lead Ads or
other ads.

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Changes in the legal landscape

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Changes in the legal landscape
end of Safe Harbour.

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Your email
marketing
provider
should be
based in
Europe.

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Thank you :)