7. On the other hand - Excess supply (due to foreign imports) has led to spending heavily on marketing and new product design. - Oil crisis & economic situation of some European countries have made a new increasing market for small and fuel-efficient cars. Environmental Analysis- Economic
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16. Marketing Strategy Products Automobiles, trucks, motorcycles, scooters, ATVs, electrical generators, robotics, marine equipment, jets and jet engines, and lawn and garden equipment.
17. European Market Four large European markets : 1. UK ( 20 models) 2. Germany (16 models) 3. Italy (11 models) 4. France (9 models)
26. Brand Image in Europe Honda Daewoo Hyundai Toyota Audi Volvo Peugeot BMW DMC Fiat GM, Ford VW Renault Low High High Brand Image Breadth of product
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28. Low context High context Contextual Background of Various Countries Japanese Arabian Latin American Spanish Italian English (UK) French English (US) Scandinavian German Swiss EXPLICIT IMPLICIT
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