Social media prior for biomedical engineers and medical physicists presented at the World Congress of Biomedical Engineering and Medical Physics, Toronto June 11, 2015.
This talk provides an overview of Social Media in the Medical Sciences and describes why and how social media might be used in a professional setting.
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Social Media in Science and Medicine: Learning Objectives and Tools
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Social Media in Science and Medicine
Parminder S. Basran, Ph.D @psbasran
BCCA- Vancouver Island Centre
University of Victoria- Dept. Physics & Astronomy
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Disclosures and Disclaimers
No financial conflicts of interest to disclose.
Disclaimer:
I am not a Social Media consultant.
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Clinical
Responsibilities
Academic
Responsibilities
Teaching
Responsibilities
Professional
Issues
Learning Objectives
Social Media?
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Road Map
What “Social
Media”
How do
WE Learn?
What are we
learning?
Why
“Social Media”
How “Social
Media”
Closing
Remarks
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Road Map
What “Social
Media”
How do
WE Learn?
What are we
learning?
Why
“Social Media”
How “Social
Media”
Closing
Remarks
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What is Social Media
https://en.wikipedia.org/wiki/Social_media
Social media are computer-mediated tools that allow people to create,
share or exchange information, ideas, and pictures/videos
in virtual communities and networks. Social media is defined as "a group of Internet-
based applications that build on the ideological and technological foundations of
Web 2.0, and that allow the creation and exchange of user-
generated content.”
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What is Social Media
• How might Social Media be used as a tool
for research, education, professional
development, for medical physicists and
biomedical engineers?
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Road Map
What “Social
Media”
How do
WE Learn?
What are we
learning?
Why
“Social Media”
How “Social
Media”
Closing
Remarks
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… and the way create, share and exchange information is changing…
The times are a changing…
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How do we learn?
Retention Rate
(after 2 weeks) 10 %
20%
30%
50%
70 %
90% Dale E. Audio-visual methods in teaching. 3rd ed. New
York, NY: Holt, Rinehart, and Winston, Inc; 1969
Hierarchy of learning
through the
programming of real
experiences. i.e., on-
the-job training
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How do MPs/BMEs learn?
Traditional educational
methods – UG, Graduate
Work
Mentoring, residency,
working and
communicating with
colleagues (ex:
conferences, mail lists,
etc)
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How are we learning now?
About 70% of internet users, and roughly
50% of adult users are watching videos.
Q:What do we watch the most?
Movies or TV show = ?
Comedy or humorous videos = ?
Political videos= ?
Educational videos= ?
http://www.pewinternet.org/2013/10/10/onl
ine-video-2013/
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How are we learning now?
About 70% of internet users, and roughly
50% of adult users are watching videos.
Answer:
Comedy or humorous videos = 50%-1st
Educational videos= 38%-2nd
“Comedy and educational videos continue to be
at or near the top of the list of most widely
viewed types of online video, now joined by
how-to and music videos”
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What tools are we using to
create / share / exchange?
http://www.pewinternet.org/2013/
06/05/smartphone-ownership-
2013/)
• 91% of Americans own a
phone
• Over half are smart
phones
• 86% worldwide
• Almost 2/3 use cell phones for
internet usage.
• Many do not have internet
access at home!
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How are we sharing?
Survey targeted at Medical Physicists capturing their thoughts on
- The use of traditional lists/email groups and user forums;
- Their use of Social Media for
- Educational, research, clinical and/or professional matters
- Shared with medphys listserv, Twitter, and email
N = 137
Europe - 16
Africa - 1
South America - 3
Australiasia - 4
North America - 82
Canada - 15
United States ~ 67
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How are we learning?
Q: If you subscribe to these forums, discussion lists, mail lists,
do you actively participate in them?
Yes, most of them 12%
Yes, but only some of them 53%
No, not any of them 34%
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Our knowledge of Social
Media?
Q: How would you describe your
knowledge of Social Media?
Know a lot 26%
Know a moderate amount 46%
Know a little bit 26%
Know nothing 2%
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Summary of Survey Results
• We know a fair bit about Social Media
• Many are reluctant to engage in dialogue
– Fear of ‘asking a stupid question’
– Privacy concerns
– People don’t feel they have true peer-to-peer
communication
• See complete survey results here:
https://www.surveymonkey.com/results/SM-872G62S7/
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Road Map
What “Social
Media”
How do
WE Learn?
What are we
learning?
Why
“Social Media”
How “Social
Media”
Closing
Remarks
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What are we learning?
http://www.slideshare.net/bradfrostweb/death-to-bullshit
“Every day, we create 2.5 quintillion bytes of data — so much that 90% of
the data in the world today has been created in the last two years alone.”
(http://www-03.ibm.com/software/products/en/category/bigdata)
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What are we learning?
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Road Map
What “Social
Media”
How do
WE Learn?
What are we
learning?
Why
“Social Media”
How “Social
Media”
Closing
Remarks
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Social Media and Medical Sciences
What? We invented the internet.
The Basics of Social Media for scientists and engineers
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3635859/
Why? Because it can influence your professional life
Because it counts
Because, surprisingly, you can control it
How? Get over it
Establish a presence
Aggregate/filter/simplify
Engage
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• Breakthroughs / insight that alter perspectives/ assumptions are
unpredictable and depend on unexpected events and encounters
Why? Research Impact
Engagement is a stick that stirs the research pot!
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There is a lot of great content and tools out there
Information sharing via educational groups / websites
– www.researchgate.net … articles
– www.slideshare.net … presentations
– www.academia.net … researchers
Blogging / Microblogging
- @googlefacts @clevelandclinic @HHSGov @MayoClinic, etc
- @iupesm, @medphysca, @iomp
- Storify
Why? Research & Education Impact
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Why? Clinical & Professional Impact
https://www.patientslikeme.com
#wc2015yyz
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Find
Filter
Aggregate
Digest
Archive
Why? Because you can control it
Readability
Bookmarks
Evernote
Hootsuite Tweetdeck
Feedly GoogleCurrents
Flipboard
Zotero
Papers
DevonThinkPro
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Why? Because it counts
http://vpfaa.indiana.edu/docs/promotion_tenure_reappointment/pt-revised-review-guidelines.pdf
“UCAPT welcomes innovative approaches to scholarship and strives to
evaluate digital scholarship through evidence of contribution, impact,
peer review, and creativity.”
http://policy.usc.edu/files/2014/02/appointments_promotion_tenure.pdf
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Why? Because it counts
“37% of employers use social networks to screen potential job candidates”
“ …managers aren’t just screening your social media profiles to dig up dirt;
they’re also looking for information that could possibly give you an advantage.”
http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-
hurt-your-job-search/
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Why? Because it counts
https://twitter.com/medicalphysics/status/608003445681963008?refsrc=email&s=11
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Besides, what is the end game?
“The good news is you’ve published your manuscript! The bad news? With two million
other new research articles likely to be published this year, you face steep competition
for readers, downloads, citations and media attention — even if only 10% of those two
million papers are in your discipline. …
If the end game is impact, the way there is engagement.”
http://blogs.plos.org/plos/2015/03/get-paper-noticed-join-current-scientific-
conversation/
http://melissaterras.blogspot.ca/2011/11/what-happens-when-you-tweet-open-access.html
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Road Map
What “Social
Media”
How do
WE Learn?
What are we
learning?
Why
“Social Media”
How “Social
Media”
Closing
Remarks
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OK! Fine. Lets do this… but
Get over it It’s okay! Don’t worry!
Can I do it? 31 privacy legislations in Canada (2 in BC
alone, 1 for my institution/employer, 1 for my
university)
What are the
Pitfalls to Avoid?
Do it safely
Do it smart
Engage
What Tools Do I
Need?
Find the content first (let that determine your
channels/streams)
Filter-Aggregate Digest Archive
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Pitfalls…
Text$=“Hello World!”
PRINT Text$
END
PRIVACY = 1
DECLARE SUB PostOnline (PRIVACY)
DO
INPUT ”Do you want to post something online? ", Post$
CALL PostOnline(PRIVACY)
LOOP WHILE Post$ = "Y”
SUB PostOnline(PRIVACY)
Text$ = “Hello World!”
PRINT Text$
PRIVACY = 0
END SUB
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Create & Manage Your Social
Media Accounts
“Personal?” “Professional?”
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Get the Content
Start with your professional societies, journals,
research institutes, etc
Search for experts, colleagues, students
- Look within their networks (ex: Lists)
Perform topical searches of things that interest you
- Include websites of interest
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Aggregate and Digest!
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Create! Share! Exchange!
• Share links
• Engage by
– Ask and and answer questions
– Add perspective, critique, or offer insight
– Tweet your work
• Support and encourage
– Retweet/Favorite/Comment
• Hashtags! #medradjclub #hcsmca #bcsm
– http://www.symplur.com/healthcare-hashtags/tweet-chats
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https://hawksey.info/tagsexplorer/?key=1BSufgSndfm92sk-
vH4Qlg5VacqwbqPyJkwxkK6WrawM&sheet=Archive
Why not start now? #wc2015yyz
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Road Map
What “Social
Media”
How do
WE Learn?
What are we
learning?
Why
“Social Media”
How “Social
Media”
Closing
Remarks
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Closing thoughts
• Authenticity is irreplaceable
• Stay in control / regulate
• Foster a healthy community
• Engagement is worth the effort
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And a final word for the pessimists…
Climate change due to human activity
50%(scientists) vs 87% (general public)
Childhood vaccines (MMR) should be required
68% (scientists) vs 86% (general public)
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Thank you
Thx!
@medicalphysics
@subatomicdoc
@kimnayyer @psbasran
http://www.slideshare.net/pbasran/
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Engagement
Learner - Instructor
- Personal
- Remote web-based, phone, etc.
- Skype, Google Hangouts, text messaging, MOOCs
Learner - Content
- Primary (journals) and secondary (books) sources
- Internet resources (blogs, wikis, govdocs, etc)
- YouTube, Twitter, ResearchGate, GoogleScholar
Learner – Learner
- Peer-to-peer dialogue
- Internet resources (lists/mail services, forums, etc).
- Direct Messaging (Twitter/WhatsApp),
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http://blogs.plos.org/plos/2015/03/get-paper-noticed-join-current-scientific-
conversation/
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Adds
Adds
Adds
Promo
Why? Because you can control it
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2. Social Media and the Medical Sciences
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How are we sharing?
Q: If you subscribe to forums, discussion lists, mail lists, do
you find information contained therein relevant in your
educational, research, clinical and/or professional activities?
Most forums/lists have postings that are relevant 59%
Some forums/lists have some postings that are relevant 39%
Few forums/lists and few postings are relevant 9%
I don't subscribe to forums/lists 1%
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Our knowledge of Social
Media?Q: Do you subscribe to any of these platforms/channels?
Yes No, but
interested
No, and not
interested
Facebook 68% 3% 29%
LinkedIn 69% 9% 22%
Twitter 40% 13% 47%
Google+ 46% 11% 43%
Reddit 11% 19% 70%
ResearchGate 22% 25% 53%
Instagram 14% 10% 76%
Pintrest 18% 10% 72%
Other
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What is Social Media
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Abstract
Key learning objectives of this presentation:
- Define Social Media
- Explore how we learn, share and engage with each
other
- Provide some arguments WHY your engagement with
Social Media can help your professional life
- Provide some suggestions on HOW you might do
this, effectively and safely.