UX Deliverables in Practice
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My presentation for the IA Konferenz 2009 (http://www.iakonferenz.org/) on the difference between UX theories and what happens in practice. Includes the quiz "What deliverable is this?".
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UX Deliverables in Practice
- 1. User Experience Deliverables in Practice Peter Boersma info . nl FULL SERVICE INTERNET AGENCY IA Konferenz 2009 – “IA in Business und Praxis”
- 6. UX Theory =/= UX Practice
- 7. So?
- 8. UX Theory =/= UX Practice
- 9. Theory: 5 UX Elements usability interaction design information architecture visual design information design i-stuff
- 10. Theory: 6 UX Elements Information Architecture
- 11. Theory: 7 UX Elements Theory: 7-able UX Elements
- 12. Theory: 9 UX Elements
- 13. Theory: 9 UX Elements
- 14. Happy Birthday Jesse James Garrett!
- 15. Theory: 10 UX Elements
- 16. Theory: 26 UX Elements
- 17. Theory: 33 UX Elements
- 18. Theory: 45 UX Elements
- 19. Theory: >70 UX Elements
- 20. Theory: too many UX elements usability interaction design information architecture visual design information design i-stuff ?
- 31. UX Theory RESEARCH EVALUATE DESIGN
- 32. UX Theory interaction service quality software RESEARCH EVALUATE DESIGN
- 33. UX Theory “ encompass” “ overarching” interaction service quality software “ integrated” “ addressing all aspects” RESEARCH EVALUATE DESIGN
- 34. UX Theory =/= UX Practice
- 35. Practice prototype test user research RESEARCH EVALUATE DESIGN
- 36. Practice prototype test user research launch pitch requirements RESEARCH EVALUATE DESIGN estimate position document process review optimize scope trends roadmap scenarios promote
- 37. Practice prototype test user research launch estimate position pitch document process review requirements optimize scope trends roadmap scenarios RESEARCH EVALUATE DESIGN promote
- 38. Practice prototype test user research launch estimate position pitch document process review requirements optimize scope trends roadmap scenarios BUSINESS MANAGE STRATEGY RESEARCH EVALUATE DESIGN promote
- 39. Practice MANAGE STRATEGY RESEARCH EVALUATE DESIGN BUSINESS
- 41. Practice pitch BUSINESS launch optimize promote
- 58. Practice pitch BUSINESS launch optimize promote
- 60. Practice position trends roadmap scenarios STRATEGY
- 61. Strategy: Trends
- 62. Strategy: Positioning content sales community Core brand Big Competitor 2 Client 2011 Competitor Big Competitor 1 Comp. Comptetitor comptetitor subbrand BrandX Client
- 63. Strategy: Scenarios A B or client.com subsite-X.client.com subsite-Y.client.com client.com
- 65. Practice position trends roadmap scenarios STRATEGY
- 66. Practice DESIGN RESEARCH EVALUATE
- 84. Practice DESIGN RESEARCH EVALUATE
- 85. Practice launch pitch document process optimize BUSINESS promote
- 86. Business: Optimize Old online form - 1 step to fill out - 1 step to print - 1 thank-you page New online form - 1 step for customer Y/N - 4 steps to fill out the form - 1 step to print - 1 thank-you page 7.7% 20.3% conversion rate conversion rate
- 88. Business: Launch of SNS Bank website
- 102. Practice launch pitch document process optimize BUSINESS promote
- 104. Practice estimate document process requirements scope MANAGE
- 105. Manage: Estimate
- 108. Manage: Scope
- 109. Manage: Focus in Scope hard easy essential contribution Quick wins Maintenance Winners Quality improvements Pick just a few of these!
- 113. Very basic
- 118. somewhat complex
- 130. beautiful diagrams
- 138. Practice estimate document process requirements scope MANAGE
- 139. UX Practice prototype test user research launch estimate position pitch document process review requirements optimize scope trends roadmap scenarios BUSINESS MANAGE STRATEGY RESEARCH EVALUATE DESIGN promote
- 140. UX Theory “ encompass” “ overarching” interaction service quality software “ integrated” “ addressing all aspects” RESEARCH EVALUATE DESIGN
- 141. UX Theory =/= UX Practice
- 142. So?
- 146. So:
- 148. make an impact on the business
- 149. link to strategy in your design decicions
- 150. document your work and work process
- 151. promote the results
- 154. MORE Peter Boersma
- 156. Thank you!
- 157. User Experience Deliverables in Practice Peter Boersma info . nl FULL SERVICE INTERNET AGENCY IA Konferenz 2009 – “IA in Business und Praxis”
Editor's Notes
- These are my slides for the invited presentation “User Experience Deliverables in Practice”, given at the German IA Konferenz 2009 in Hambug, Germany. They have been adapted for viewing on Slideshare.