Wondering how you can better measure the ROI (return on investment) of your social media marketing strategies? Want to know or report on how well your social media campaigns are performing? We guide you through the to-dos and the tools to track your marketing efforts efficiently. Learn to organize amazing events with our free ebook: http://ptix.co/1PifQNN Follow us for more #peatips and #eventhacks.

1. 5 Tips for
Measuring
Social Media
Marketing ROI

2. Social Media Marketing is BIG

3. and by BIGwe mean that it’s scalable.

4. The beauty of social media is in its
unlimited potential.

5. So how do you ensure you’re getting
the most out of your digital content
and marketing strategy?

6. 60%
of marketers list “measuring return on
investment (ROI)” as one of their top
three challenging aspects in marketing.
get.simplymeasured.com/2015-06-trustradius.html

7. Firstly,
what is the ROI of a
social media campaign?

8. It is proof that your campaign is working
(or not!).
(return – investment)
investment
ROI =

9. 2
START BY
CHOOSING
A GOAL

10. There’s a host of possibilities when choosing
which goals and actions to track.
VIEW PURCHASECLICK

11. Here are a few to choose from:
➔Unique website views
➔Clicks on website
➔Purchase of tickets

12. 3
Never lose
sight of long-
term objectives

13. Pouring over a lot of details and event-by-
event data can mean losing sight of
the bigger picture.

14. Set your objectives early and bring them up
every time you evaluate or discuss an event
report.

15. Staying focused will easily remind you
why this investment will matter months to
years from now and help you pick your
priorities well.

16. 4
TRACK
YOUR
GOAL

17. Most social media channels offer analytics
of some form. If not, there are a plenitude of
apps available to meet your needs.

18. Planning to purchase social media ads?
Have a clear goal in mind before you
whip out your credit card.

19. One measurement you can use to determine
the success of your campaign at converting
your target audience into attendees is:
Cost per Acquisition (CPA)

20. If the cost of acquiring the attendees was
less the cost of your ticket, then it was a
worthwhile investment.

21. 5
TOOLS TO
CONSIDER

22. Use tracking pixels or UTM codes with Google
Analytics to monitor who your audience is, where
they are coming from, and more.
Google
Analytics

23. Google Adwords Keyword Planner shows you the
cost per click (CPC) for your campaign’s primary
keywords or phrases.
Google
Adwords

24. Look for apps that can meet you halfway with
data analysis
Apps will help break down all that data into bite-
sized information that tells a story, and save you
some valuable time for sure!

25. Apps for tracking Apps for reporting

26. Want to know more?
DOWNLOAD FREE EBOOK
Be fully prepared with 21 tools
and tips for organizing that
phenomenal event you have
always dreamed of.

27. Suling Wong
Produced by
Shilpa S Nath
Original article by

28. Thanks for reading!
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