Market opportunity and applications for DASH7, presented in Seoul, Korea on Dec 9, 2009

1. DASH7 Technology & Standards
Briefing
JW Marriott Hotel
Seoul, Korea
December 9, 2009
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2. Agenda
• The Competition
• The Applications
• The Market Opportunity
• The Ecosystem
2

3. Agenda
• The Competition
• The Applications
• The Market Opportunity
• The Ecosystem
3

4. LE
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5. 10 Year Total Cost of Ownership
DASH7 vs. ZigBee
ZigBee Uses
10x
Avg. The Power of Avg. 300-
30-60 µW 600 µW
DASH7
$ 43.80 4 Devices @ # Devices 44 Devices @ $ 438.00
$10 ea. Over 10 Years $10 ea.
Four fifteen Services Used 44 fifteen
+ $ 98.50 minute service Over 10 Years minute + $ 985.00
calls @ service calls
$ 142.30 $ 1,423.00
$12.50/hr. @ $12.50/hr.
$1,280
“Premium” Per
ZigBee Device
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6. Regulatory & Standards
High
Gather Industry Requirements
1 Year
Build Business Case A Global
Likelihood of Success
Standard Is A
Draft and submit new work
item to ISO, committee drafts
2 Years Major Barrier To
Entry for Would-
Review Final Committee 1 Year Be DASH7
Drafts, Publish Standard
Competitors
Write and Issue RFP, Award
Low
RFP 1 Year
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7. Agenda
• The Competition
• The Applications
• The Market Opportunity
• The Ecosystem
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8. Application Focus Today
1. Supply Chain
2. Measurement &
Control
3. Interactive Media
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9. Application Focus Today
1. Supply Chain
2. Measurement &
Control
3. Interactive Media
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10. This Can Do More Than Track
Containers
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11. DASH7 Is #1 In Defense Supply Chains,
Mandated By Major Defense
Ministries
Jan 2009: $429 Million DASH7 Award by DoD
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12. Defense Leads Global Supply Chain
Adoption of DASH7
Defense Defense Suppliers
Ministries
Commercial
3PL’s, Supply Chain
Carriers Adoption
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13. Opportunity With Defense Suppliers
Supplier Class Description
Class I Food and Health Items
Class II Clothing, Equipment, Tents
Class III Petroleum, Oils, Lubricants
Class IV Construction Material
Class V Ammunition
Class VI Personal Items
Class VII Major End Items (e.g Vehicles)
Class VIII Medical equipment, blood, plasma
Class IX Repair parts
Defense Supplier Very Often = Commercial Supplier!
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14. DASH7: #1 for Maritime
Container Tracking, Security, & Sensing
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15. DASH7 Tags From Savi Are Approved For Use
On All Major Common Air Carriers
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16. DASH7 Can Track A Rail Asset
Moving @ 100 kilometers per hour
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17. DASH7 Can Pinpoint Location
When Snow Is Covering This Yard …
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18. DASH7 Provides Real-Time
Locating Capability Inside
This Warehouse
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19. DASH7 Being Used To Detect Pilferage &
Tampering Of Fuel Supplies
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20. Vaccines That
Freeze or Overheat
Can Become
Useless … 2.45
GHz cannot
penetrate water.
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21. For Monitoring Fresh Produce, 2.4GHz
Will Not Penetrate Wet Cardboard or
Frozen Food … DASH7 Does

22. Animal Tracking, Feedlot Management
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23. DASH7 Can Combine With Other
Supply Chain Technologies
• DASH7 and:
– GPS
– Cellular
– Satellite
– WiFi
– Bluetooth
– Passive RFID
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24. Summary: DASH7 For Supply Chains
• Required By the Largest & Most Complex
Supply Chain
• Globally Available, Effective Frequency
• 20 Year Track Record
• Reliable
• Versatile
• Inexpensive
• We Are Only Scratching The Surface
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25. Application Focus Today
1. Supply Chain
2. Measurement &
Control
3. Interactive Media
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26. DASH7-Based Tire Pressure
Monitoring Systems
Mandating DASH7-based TPMS can save 2 billion gallons of gasoline annually in the U.S.
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27. DASH7-based
TPMS for
Motorcycle
Safety
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28. DASH7 For Other In-Vehicle
Sensor Data Acquisition
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29. DASH7 Can Monitor
Moisture and
Humidity, Even If the
Ground
Or Grass is Wet
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30. To Help A Farmer
Optimize Irrigation
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31. Or To Help A
Golf Course
Control Water
Costs
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32. DASH7 Can Remotely
Monitor
Environmental
Conditions Like Soil
Erosion
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33. Or Whether This
Bridge Might Collapse
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34. Or Whether This Glacier Is Melting Too
Quickly
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35. DASH7 Motion and Temperature
Sensors Can Penetrate Snow and Ice
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36. DASH7 Helps Monitor Water Usage In A
Home
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37. Is Being Developed In Alarm Systems …
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38. Is Ideal For Powering
“Smart” Appliances
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39. DASH7’s Long Range Makes “Mesh”
Unnecessary In Most Cases
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40. DASH7 Can Be Used In Many Control
Apps Where 433 MHz is Already Used
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41. No Need For Mesh In Most Automated
Meter Reading Applications …

42. DASH7 Can Replace Proprietary ETC Systems And
Enable Open Competition & Interoperability

43. Summary: DASH7 For Measurement
& Control
• 10x the Range of ZigBee
• 10x the Battery Life of ZigBee
• Penetrates Water, Concrete, Walls
• 10x cheaper than ZigBee
• Makes Mesh Unnecessary In Most Cases
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44. Application Focus Today
1. Supply Chain
2. Measurement &
Control
3. Interactive Media
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45. Mobile Phones Enabled
With DASH7
Initially to Support Enterprise Applications,
But Biggest
Opportunity Is Consumer
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46. #1 Opportunity:
Mobile Advertising and Promotions
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47. Outdoor Media Can Be Enabled
With DASH7 For New Types Of Low-Power
Customer Interactions
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48. “Dumb” Billboards Become “Smart”
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49. Supporting Loyalty Programs …
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50. Works Indoors Where GPS Does Not
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51. Works When The Advertisement Is
Moving

52. Low Cost, Interactive Bus Stops
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53. Loyalty Programs , Interactive Games For
Frequent Customers
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54. Getting Information
From A Store Window
Helps Form New
Customer
Relationships and
Creates New
Commerce
Opportunities
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55. Local Commerce
Today – 2D Barcode Tomorrow – DASH7
+
• Longer Distance
• Allows For Movement
• Multiple Access
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56. Agenda
• The Competition
• The Applications
• The Market Opportunity
• The Ecosystem
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57. Potential Market @ 2018
(Internal Savi Research)
• Supply Chain: 3 Billion + Units
• Facilities Monitoring 5 Billion + Units
• Tires & Emissions: 1 Billion + Units
• Interactive Media: 4 Billion + Units
• Many Other Markets TBD
+ Software, Services TBD
Very Large Market Opportunity For Many Players
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58. Agenda
• The Competition
• The Applications
• The Market Opportunity
• The Ecosystem
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59. Interoperability New Features
Testing & For
Certification ISO 18000-7
Promote
DASH7 In New
Markets
Non-profit corporation, independent from Savi
with open membership
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60. Ecosystem
End Users Semiconductor Active
RFID
Hardware
Korean MND
UK MoD
Aerospace & Defense
Non-Profit & Academia
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61. DASH7 Alliance Working Groups
1. Technical Working Group
2. Test & Certification Working Group
3. Outreach Working Group
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62. Technical Working Group
• Define improvements to the ISO 18000-7
standard, submit proposals to ISO as a
group
– Works with ISO
• Reference other standards
– E.g. security standards
• Define long-term roadmap for DASH7
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63. Test & Certification Working Group
• Defines Tests for Compliance and
Interoperability
• Authorizes Test And Certification Labs Around
the World
• Test & Certification Labs Provide Results to
DASH7 Alliance
• DASH7 Alliance provides access (or not) to
DASH7 Certified Logo
• Currently Working With University of Pittsburgh
but exploring additional options
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64. Outreach Working Group
• Gathers business requirements for
enhancements to the ISO 18000-7 standard
prior to engaging Technical Working Group
• Creates awareness about DASH7 in the
marketplace
– PR
– Website
– Events
– Newsletters
– Webinar
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65. CSSI
Container Security &
Sensing Initiative
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66. Formed in November, 2009
Will Answer The Questions:
- How Do We Handle Sensor Data?
- How Do We Define Container
Intrusion Detection?
- How Do We Handle E-Seals?
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67. Membership
-Charter Member (Board Member) $50,000
-Principal Member $7,500 Until Dec. 18, then $15,000
-Associate Member (does not vote) $2,000
To join, send email to me or Paul Ritchie paul@dash7.org
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68. Annual Meeting Feb 2-3, 2010
• San Juan, Puerto
Rico
• Free to members
• Excellent exposure
to the DASH7
ecosystem
• Working group
meetings
• Guest speakers
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69. Come Join Us!
Visit www.dash7.org
Email pat@dash7.org
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