This document discusses how product managers can use user experience (UX) and analytics to improve their products. It explains that product managers must understand both what is happening with their products through metrics and analytics, as well as why things are occurring by understanding user needs and experiences. The document provides examples of common analytics metrics and recommends that product managers begin by identifying important business goals and key performance indicators. It also emphasizes testing changes using A/B testing and adjusting based on measurement results. In combining UX and analytics, product managers can gather both quantitative behavioral data and qualitative attitudinal insights to continuously improve products.