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Conversational
PATTERNS
                 1
Conversational Patterns

QUICK REGISTRATION


ease up the process of becoming a new
member, but still manage to protect th...
Conversational Design
QUICK REGISTRATION

WHEN TO USE:

   - resistance to reveal personal information
   - community open...
Conversational Patterns

LOGIN


force users to identify themselves
before using/entering the community




              ...
Conversational Design
LOGIN

WHEN TO USE:

   - users need/want to distinguish themselves
   - granular access / secure as...
Conversational Patterns

WELCOME AREA


List new members of a community and present
them to other members, ensuring that n...
Conversational Design
WELCOME AREA

WHEN TO USE:

   - long-time members share a large collective history
   - smaller sub...
VIRTUAL ME

create a virtual representation of the users 'self'
that it's seen and shared across interactions


          ...
The user PROFILE as a virtual identity,
as a personality and skills aggregator.
the bridge between the real and the
virtua...
10
11
12
Avatars




          13
14
15
Conversational Patterns


USER GALLERY


reveal who's using the community




                                   16
Conversational Design
USER GALLERY

WHEN TO USE:

    - hesitation on first contacts
    - hard to remember who's member o...
Conversational Patterns


BUDDY LISTs


show only a selected group of users




                                      18
19
Contacts / Friends
Friends list is the new center of the universe!

“Through others I define myself”
Portuguese saying:
“T...
21
22
GROUP SUPPORT




                http://flickr.com/photos/7378438@N06/1894731004/
                                        ...
GROUPS
allow users to create and maintain groups within
the community and interact with them the same
as a 'regular, singl...
GROUPS

WHEN TO USE:

   - send out multiple artifacts to same users multiple times
   - select multiple users before inte...
INVITATIONS
allow users to plan interaction with others




                                     http://flickr.com/photos/n...
SHARED EDITING
allow users to edit simultaneously sets of data/
artifacts




                                   http://fli...
SHARED EDITING

WHEN TO USE:

    - need for collaborative editing
    - missing out the group quot;collaborationquot; wit...
REPUTATION
because not all users are equal!




                           http://flickr.com/photos/27471299@N00/1405020031...
30
COMMUNICATION
                http://flickr.com/photos/hchalkley/92120879/
                                                ...
MESSAGING
provide means for users to communicate within
the community platform
                                 http://flic...
33
34
35
The conversation flows within
communities, however the community
itself only facilitates the conversation
thru its interfa...
COMMENTS
provide means of sharing comments on specific
artifacts
                                  http://flickr.com/photos...
38
39
FORUMS / BLOGS
provide means for persistent, asynchronous
conversations
                                    http://flickr.c...
41
42
AWARENESS


            http://flickr.com/photos/trademarkrain/1833112035/
                                                ...
44
ACTIVE NEIGHBORS
create neighbor awareness by providing
information about users interacting or using
semantically similar ...
46
47
48
49
“FoF - Friends of Friends”




                             50
INTERACTIVE USER INFO


make information about other users clickable
and connect it with means of communication




      ...
ACTIVITY LOG
record information about users actions in a such
a way that it provides a history log about their
actions and...
53
ACTIVITY LOG
PROBLEMS:

   - merging past and present activities it's hard
   - scale: ensure that many users can update l...
TIMELINE
show who's been active
at specific points in time
                             http://flickr.com/photos/criminalin...
56
57
PERIODIC REPORTS
inform users at regular intervals of relevant
changes/actions




                                       ...
Conversational Design
PERIODIC REPORTS

PROBLEMS:

   - reports can be considered spam
   - make sure reports are well org...
ALIVENESS INDICATOR
show an indicator on the virtual environment that
reflects user's activity levels.




               ...
Conversational Design
ALIVENESS INDICATOR

PROBLEMS:

   - hard to experience the group life without it
   - pretended par...
CONCLUSIONS
       http://flickr.com/photos/rayvensmoon/1837103777/
                                                       ...
IDENTITY




           http://flickr.com/photos/15146520@N04/1801220397/
                                                 ...
Systems developed by experts,
       usable by non experts!
                http://flickr.com/photos/barberenc/1859739215/
...
Conclusions


Design having in mind the
user needs first!




                            65
Features
oriented for more
advanced users...


                    66
... (typically) drive away
less experienced users!


                             67
Graphic extracted from Alan Cooper’s book: “About Face 2.0”




                                                          ...
Graphic extracted from Alan Cooper’s book: “About Face 2.0”




                                                          ...
Graphic extracted from Alan Cooper’s book: “About Face 2.0”




                                                          ...
Plan the social interactions




                         http://flickr.com/photos/60693455@N00/294222044/
                ...
Allow and foster personalization,
production and sharing of new
content inside the community.



                         ...
Reputation   http://flickr.com/photos/pacifist/1642839752/
                                                           73
Scalable Platforms



             http://flickr.com/photos/barbpinter/1067492706/
                                        ...
open and well documented


   API’s
        http://flickr.com/photos/nynyny/1856291852/
                                   ...
Questions



            http://flickr.com/photos/jazz_dalek/1845705965/
                                                  ...
Thank you!




http://flickr.com/photos/42304632@N00/232004616/
                                                  77
Pedro Custódio


pedro.custodio@gmail.com
http://blog.centopeia.com


                            78
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Conversational Design Part2 (outdated!)

NOTE: please refer to the new version of this presentation here:

http://blog.centopeia.com/?p=326

Once we progress from the user-centered design model to community-centered design we'll need to identify and gather a similar set of best practices regarding community design. This presentation collects the key features and interactions that a successful community should display in order to empower its users and facilitate conversation between its members. The transition of user's role from consumer to producer requires that those who produce online and offline services not only to understand the process by which the conversation happens but also which interface mechanisms and flows should be present in their interfaces.This presentation aims to be a bridge between Usability Best Practices and Community Centered Design, a practice that can maximize the networking and crowd effect under online user communities.

  • Be the first to comment

Conversational Design Part2 (outdated!)

  1. 1. Conversational PATTERNS 1
  2. 2. Conversational Patterns QUICK REGISTRATION ease up the process of becoming a new member, but still manage to protect the community of strangers; 2
  3. 3. Conversational Design QUICK REGISTRATION WHEN TO USE: - resistance to reveal personal information - community open for growth - users start registration (full) process and drop out in the middle PROBLEMS: - users fear for high commitment because they haven't yet established trust about the community (safety net) - BOTS (use defensive mechanisms like captchas) 3
  4. 4. Conversational Patterns LOGIN force users to identify themselves before using/entering the community 4
  5. 5. Conversational Design LOGIN WHEN TO USE: - users need/want to distinguish themselves - granular access / secure assets - user annoyed with anonymous interactions/accesses - long time interaction - multiple location access PROBLEMS: - forgotten passwords (include recover mechanisms); 5
  6. 6. Conversational Patterns WELCOME AREA List new members of a community and present them to other members, ensuring that new members won't go unnoticed. 6
  7. 7. Conversational Design WELCOME AREA WHEN TO USE: - long-time members share a large collective history - smaller subgroups forming inside the larger community - resistance to entrance of new members PROBLEMS: - group members internal focus miss out new members and ignore their possible contributions - veterans need to 'pay' attention to the newcomers - newcomers might not want to quot;attractquot; such attention so early. 7
  8. 8. VIRTUAL ME create a virtual representation of the users 'self' that it's seen and shared across interactions http://flickr.com/photos/thomashawk/170691672/ 8
  9. 9. The user PROFILE as a virtual identity, as a personality and skills aggregator. the bridge between the real and the virtual individual representing the user across all his interactions within the community 9
  10. 10. 10
  11. 11. 11
  12. 12. 12
  13. 13. Avatars 13
  14. 14. 14
  15. 15. 15
  16. 16. Conversational Patterns USER GALLERY reveal who's using the community 16
  17. 17. Conversational Design USER GALLERY WHEN TO USE: - hesitation on first contacts - hard to remember who's member of a community - you know their names, but want to know more about them PROBLEMS: - must be searchable - carefully balance the amount of quot;publicquot; information without further involvement or identification (user levels => information levels) 17
  18. 18. Conversational Patterns BUDDY LISTs show only a selected group of users 18
  19. 19. 19
  20. 20. Contacts / Friends Friends list is the new center of the universe! “Through others I define myself” Portuguese saying: “Tell me who you go out with, and I’ll tell you who you are!” 20
  21. 21. 21
  22. 22. 22
  23. 23. GROUP SUPPORT http://flickr.com/photos/7378438@N06/1894731004/ 23
  24. 24. GROUPS allow users to create and maintain groups within the community and interact with them the same as a 'regular, single user' http://flickr.com/photos/nordicteem/1896362866/ 24
  25. 25. GROUPS WHEN TO USE: - send out multiple artifacts to same users multiple times - select multiple users before interactions - users don't clearly know who they interact with PROBLEMS: - by interacting with groups of users, one might not develop group awareness - additional workload for users - group create strong borders within the community - group moderation 25
  26. 26. INVITATIONS allow users to plan interaction with others http://flickr.com/photos/nordicteem/1896362866/ 26
  27. 27. SHARED EDITING allow users to edit simultaneously sets of data/ artifacts http://flickr.com/photos/nordicteem/1896362866/ 27
  28. 28. SHARED EDITING WHEN TO USE: - need for collaborative editing - missing out the group quot;collaborationquot; with isolated user actions PROBLEMS: - single-user applications don't help collaborative environments - WYSIWIS - what you see is what I see not always possible (software/hardware restrictions/different among users) 28
  29. 29. REPUTATION because not all users are equal! http://flickr.com/photos/27471299@N00/1405020031/ 29
  30. 30. 30
  31. 31. COMMUNICATION http://flickr.com/photos/hchalkley/92120879/ 31
  32. 32. MESSAGING provide means for users to communicate within the community platform http://flickr.com/photos/elliotwestacott/1885320923/ 32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. The conversation flows within communities, however the community itself only facilitates the conversation thru its interfaces it should never try to control the conversation! 36
  37. 37. COMMENTS provide means of sharing comments on specific artifacts http://flickr.com/photos/molly_merrick/89437884/ 37
  38. 38. 38
  39. 39. 39
  40. 40. FORUMS / BLOGS provide means for persistent, asynchronous conversations http://flickr.com/photos/kidisland/483667514/ 40
  41. 41. 41
  42. 42. 42
  43. 43. AWARENESS http://flickr.com/photos/trademarkrain/1833112035/ 43
  44. 44. 44
  45. 45. ACTIVE NEIGHBORS create neighbor awareness by providing information about users interacting or using semantically similar artifacts http://flickr.com/photos/tgallery/1825278793/ 45
  46. 46. 46
  47. 47. 47
  48. 48. 48
  49. 49. 49
  50. 50. “FoF - Friends of Friends” 50
  51. 51. INTERACTIVE USER INFO make information about other users clickable and connect it with means of communication 51
  52. 52. ACTIVITY LOG record information about users actions in a such a way that it provides a history log about their actions and artifacts interaction http://flickr.com/photos/infomaniac/238261399/ 52
  53. 53. 53
  54. 54. ACTIVITY LOG PROBLEMS: - merging past and present activities it's hard - scale: ensure that many users can update logs at the same time - ensure that users know which and of their actions are trackable - users need to feel that there's a value in being tracked - cleanup logs: not everything is required for ever! WHEN TO USE: - users notice changes but can't figure out what has changed - need to track incorrect changes back to the user who committed them 54
  55. 55. TIMELINE show who's been active at specific points in time http://flickr.com/photos/criminalintent/1676704746/ 55
  56. 56. 56
  57. 57. 57
  58. 58. PERIODIC REPORTS inform users at regular intervals of relevant changes/actions 58
  59. 59. Conversational Design PERIODIC REPORTS PROBLEMS: - reports can be considered spam - make sure reports are well organized - avoid empty reports WHEN TO USE: - users collaborate asynchronously over shared objects 59
  60. 60. ALIVENESS INDICATOR show an indicator on the virtual environment that reflects user's activity levels. http://flickr.com/photos/ukaaa/1150380003/ 60
  61. 61. Conversational Design ALIVENESS INDICATOR PROBLEMS: - hard to experience the group life without it - pretended participation just to keep the indicator alive WHEN TO USE: - users working asynchronously not always work on the collaborative workspace, only some part of the actions take place in that environment. - users complain about poor participation - users don't know who's participating or not 61
  62. 62. CONCLUSIONS http://flickr.com/photos/rayvensmoon/1837103777/ 62
  63. 63. IDENTITY http://flickr.com/photos/15146520@N04/1801220397/ 63
  64. 64. Systems developed by experts, usable by non experts! http://flickr.com/photos/barberenc/1859739215/ 64
  65. 65. Conclusions Design having in mind the user needs first! 65
  66. 66. Features oriented for more advanced users... 66
  67. 67. ... (typically) drive away less experienced users! 67
  68. 68. Graphic extracted from Alan Cooper’s book: “About Face 2.0” 68
  69. 69. Graphic extracted from Alan Cooper’s book: “About Face 2.0” 69
  70. 70. Graphic extracted from Alan Cooper’s book: “About Face 2.0” 70
  71. 71. Plan the social interactions http://flickr.com/photos/60693455@N00/294222044/ 71
  72. 72. Allow and foster personalization, production and sharing of new content inside the community. http://flickr.com/photos/jxpx777/107880479/ 72
  73. 73. Reputation http://flickr.com/photos/pacifist/1642839752/ 73
  74. 74. Scalable Platforms http://flickr.com/photos/barbpinter/1067492706/ 74
  75. 75. open and well documented API’s http://flickr.com/photos/nynyny/1856291852/ 75
  76. 76. Questions http://flickr.com/photos/jazz_dalek/1845705965/ 76
  77. 77. Thank you! http://flickr.com/photos/42304632@N00/232004616/ 77
  78. 78. Pedro Custódio pedro.custodio@gmail.com http://blog.centopeia.com 78

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