Where does product management start and where does product design end? IN this talk given at the Iron Hack school at the Product School meetup in Amsterdam I explore what is the overlap and what differs them

1. Putting the product in
product design
Putting the product in product design
Influence vs accountability

2. Putting the product in product design
PUBLIC SERVICE
ANNOUNCEMENT
This is my experience

3. Putting the product in product design

4. Putting the product in product design

5. Putting the product in product design

6. Putting the product in product design
Who hired this PM & why were they not
trained on what a story should be?

7. Putting the product in product design
I’d work with this PM everyday, all day.
Much of my design work in the past was
based on a “spec” like this.

8. Putting the product in product design
This is a perfect example of a senior
designer getting a task from a senior PM.

9. Putting the product in product design
Depends on where they are in the process, but this is
EXACTLY how conversations between product and
design should start. If this is sent to dev, less awesome.

10. Putting the product in product design
Easy fix: As a user I want a sign up button
that is 10% larger and a sign out button that
is 10% smaller so that onboarding and
retention increases by 20%

11. Putting the product in product design
This request may seem vague but a perfect
opportunity to guide a product/feature in the
right direction, if the designer knows the product
vision/industry

12. Putting the product in product design

13. Putting the product in product design
It depends

14. Putting the product in product design

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Putting the product in product design
Separation of concerns

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Putting the product in product design
Startups / Scale ups

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Putting the product in product design
Enterprise

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Putting the product in product design
Designing
things right
Designing the
right thing

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Putting the product in product design
Designing
things right

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Putting the product in product design
Designing
things right

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Putting the product in product design

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Putting the product in product design
The design
doesn’t work

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Putting the product in product design
The design
doesn’t work
Designing the
right thing

24. Putting the product in product design
Designing the
right thing
Which problem are we solving?
Will someone pay for this?
How much?
How big is the market?
Who are our main competitors?
What is success?

25. Putting the product in product design
The idea was
crap.

26. Putting the product in product design
The idea was
crap.
The design
doesn't work

27. Putting the product in product design
AccountabilityInfluence
You follow the team’s direction
The problem is defined and clear
You can bring other voices into the problem
Some things are only uncovered in the design
process
You should ask why,not how.
Your mistake might cost the team a few weeks
Accountability without authority
The problem has multiple faces and unknowns
Set direction,not destination
Accountable for decisions you didn’t make.
You protect the team from unnecessary
distraction
You're part of the team,not above it.
Your mistake might cost the company months or
years

28. Putting the product in product design
You can influence multiple projects, but
you can only be accountable for one.

29. Putting the product in product design
What does the product in product design
means then?

30. Putting the product in product design
Ethics and the greater good of society are not at play.
Both of you are responsible and accountable.

31. Putting the product in product design
pedromarques.io
Thanks :)
@pmarquees